5 Things: January 24th, 2020

It's my favorite time of year to be at work. I'm happy to see the business battling sales records all Summer long, and there is a certain excitement that comes with the furious tide of December mail order days, but I prefer taking life a bit slower.

The post-holidays Winter to early Spring segment of the year is the time when we try new things, be they grab & go items, like cookies, pasta salads, and condiments, or new smoked meat and fish products for our deli cases. Right now, our fish, meat, and grab & go cases are fully-stocked with goodies.

It's also the time for larger projects, and planning for the aforementioned projects: A break from the routine, and, of course, time for a few more breaths between each movement.

Here's a few things that happened this week.

Megan cleaned and organized the deep freeze.

No one asked, "Hey, Megan—would you like to clean the deep freeze?" In fact, it was Megan who asked, "Hey, is it cool if I clean the deep freeze?"

Four hours later, it went from a chaotic state—which, for my anxiety's sake, I don't have a photo of—to this nice, organized area in which I will still always irrationally fear becoming trapped.

This is much better.

Thank you, Megan!

Work began on our new office.

The plan is to knock down a few walls in our current third floor office, so we can fit another large walk-in cooler in our collective space, leaving only enough room for the mail order office and workstations.

Meanwhile, Rosewater Music has moved their operation to a new location, and we're taking over that space—conveniently also on the third floor of the DeWitt-Seitz building—to accommodate our creative team, managers, and anyone else who would be displaced.

More details and photos will be coming in the next handful of weeks.

We finally have jerky.

This business may be in its third decade of life, but we haven't run out of ideas yet.

Jerky is an often-requested item at our deli, and with the success of other take & eat items like our host of snack sticks, and Patricia's various baked goods, Eric decided it was time to give the people what they wanted.

We're currently offering three varieties of Smoked Jerky—Umami Tsunami Bison Jerky, Maple Bourbon Bison Jerky, and Sockeye Salmon Jerky—with plans of new varieties to come.

Learn more about our Smoked Jerky here.

Soba Noodle Salad.

Patricia came up with this delicious new use for our Teriyaki Smoked Tofu, which is now available out of our deli meat case for $8.50/lb.

I could say some more about it, or you could just read the list of ingredients:

The savvy cook will know what to do with this list better than I, but if you'd like to skip all the steps of smoking tofu, preparing the noodles, chopping and grating the ingredients, and more, just stop in and try it.

Patricia is working on a few other pasta salads at the moment, and always up to something new in the bakery. We'll do our best to inform you as each of these new offerings occurs.

Sandwich Lab Specials return!

This is the preview to the preview: Next week we'll be announcing the FOUR NEW SANDWICHES coming to our menu from the November 2019 Sandwich Lab.

And two sandwiches from last year's cycle of monthlong Sandwich Lab Specials join the permanent menu: The Wagner and The Sebu-Chan. Each selected based on their successful sales numbers, as well as their popularity amongst our staff, who voted these the top two.

On top of all that, come March, we'll be offering two new sandwiches: an as-of-yet unnamed smoked fish sandwich in development, and The Pack Lunch, our sandwich collaboration with our friendly neighbors at Duluth Pack.

2020 is going to be a big year for new options at the Smokehaus.

After all that I've said about this being a slow time of year, the news broke to me this morning that there will be two hockey tournaments in town this weekend, so gear up for a busy handful of days in Canal Park.

See you next week, with a bunch of new Product Features, and at least five more Things™.

Product Feature: Smoked Jerky

"Do you have any jerky?"

The above has been a common refrain while acquainting our customers with the deli cases. And now we can finally answer in the affirmative.

Jerky is here! Our beloved owner, Eric, always eager to listen to what the people want, then give them a better version than they expected, spent some serious one-on-one time with his home smoker developing these recipes, and is finally ready to present his work to the world!

Right now, we're offering three flavors of Haus-smoked jerky, with plans to grow that list. Like all products at NWS, our jerky is made with the highest-quality—locally-sourced where applicable—meats, perfectly seasoned and processed by skilled hands.

Let's take a closer look at each of the flavors:

Maple Bourbon Bison Jerky

Sometimes simple is better.

Our Smoked Maple Bourbon Bison Jerky follows that philosophy, letting mouthwatering strands of North American Bison Eye of Round speak for themselves, with just the right amount of maple syrup and bourbon, and a healthy dose of salt and pepper.

Maple Bourbon Bison Jerky is available in our deli for $19 1/2lb

Umami Tsunami Bison Jerky

Ride the savory wave!

Experience another side of bison, packed with a palate-awakening blend of flavors—Tamari, Worcestershire sauce, Sambal, Shio Koji, ketchup, and, of course, black pepper—and smoke-finished to perfection.

And it's fun to say aloud.

Umami Tsunami Bison Jerky is available in our deli for $19 1/2lb

Wild Sockeye Salmon Jerky

Our savory-sweet Wild Sockeye Salmon Jerky will make your mouth water!

Flavored with a blend of ingredients that will remind longtime Smokehaus fans of our old sockeye gravlax—fresh ginger, fresh garlic, and lemon juice—and tied-together with sugar, and the potent umami combo of Sambal Oelek and Shio Koji, this sockeye salmon jerky is destined to be a hit.

There's nothing fishy about it, except the Wild Sockeye flavor you love.

Wild Sockeye Salmon Jerky is available in our deli for $20 1/2lb

Our smoked jerky is a perfect answer to hunger right out of the deli case, or saved for later on. It's smoked and dehydrated, so you can take it with you on the trails, on a plane, or in the car. We've priced it out to sell by weight, and rest assured, even a quarter-pound goes a long way.

Expect more flavors coming soon. Rumor has it Eric's got Turkey Jerky on his mind.

Product Feature: Snack Sticks

Snack sticks are great. NWS snack sticks are amazing. But don't just take our word for it. Even with periodic availability issues (usually related to so many people wanting them!) they're still among our top sellers. Around here, we call them Buddies.

Made by hand from the highest-quality regionally-sourced* meats, and thoughtfully selected seasonings and ingredients, these little buddies are great for sharing and snacking on-the-go. To the right recipient, a six-pack of these sticks is a perfect gift.

Need something quick and easy for a potluck gathering? Buddies. Heading out of town and searching for something travel-friendly? Buddies. Running out of cooler space, but craving that NWS fix? Pack a few buddies.

Currently, we have four snack stick offerings: Big Jims, Bison Buddies, Smoked Salmon Buddies, and Royale With Cheese. If (when?) we add more snack sticks to our roster, we'll update this page.

*When possible. Sockeye and Atlantic salmon still live outside the Midwest.

Big Jims

Big Jim Hatch chiles are big peppers with big flavor! Growing 8-14 inches, and producing meaty pods with a mouthwatering sweetness and smoky medium heat, these peppers are the foundation of the adobada sauce that make these smoked beef and bacon sticks stand out.

Big Jims remind me of hanging around the kitchen while my mother sautéed pounds of ground beef and chopped onions with a packet of taco seasoning, sneaking spoonfuls whenever she stepped away from the stove. They're great for any palate, with plenty of interesting spice, but a mild heat that won't leave you sweating.

We like to serve Big Jims alongside Cajun-seasoned cheese curds and our hausmade cheddar crackers, but they wouldn't be out of place on any snack platter. I'm dreaming of bites of Big Jims alongside crisp, sweet apple slices.

Bison Buddies 

Bison is the original North American meat source, and it's on an upswing. It’s lean, mean, and green—environmentally speaking. Our premier snack stick features a 5:1 ratio of sustainably-raised, antibiotic- and hormone-free North American Bison, LLC chuck roast and Heritage Berkshire pork. 

They’re a NWS classic, with the perfect amount of snap, and a complex flavor that begins with a sweetness at the tip of the tongue, developing into a mild spice and the complementary tastes of bison and Berkshire pork dancing on the middle tastebuds, finishing with a light burn at the back of the mouth—thank you, paprika, cayenne, and red pepper flakes. All the while, you’ll enjoy hints of black pepper, coriander, garlic, and ground mustard.

Bison Buddies are perhaps best served as they come, eaten within moments of us handing them over to you, but their spicier side comes alive after some time under heat, which activates the various dehydrated peppers in their recipe. Or, if you're feeling cute, buy yourself a can of Pillsbury puff pastry, cut the Buddies into thirds, and make yourself some Blanket Buddies.

Smoked Salmon Buddies

Save the deep-fried ground cod sticks for the kids. Our Smoked Salmon Buddies aren’t your average fish stick. Wild sockeye salmon (with just a touch of Atlantic salmon, for fat content) seasoned with ginger, black pepper, and coriander, make these a rare, but unforgettable, treat.

These salmon sticks shine alongside cream cheese or our hausmade Boursin cheese, and while they pique interest just as often for their peculiarity as their flavor, they've captivated the hearts and taste buds of many skeptics.

Royale With Cheese

Named after what they call a Quarter Pounder with Cheese in France: It’s a bacon-cheeseburger in a stick! Ground beef, smoked bacon, and high temperature cheddar cheese form the base of this stick, highlighted by the savory combination of caramelized onion, pickle juice, ketchup, and mustard—smoked to perfection.

These rich and delicious sticks are great cold and on-the-go, but give them a few minutes on the grill or skillet, and wrap them in a large leaf of crispy lettuce, and you've got yourself the ultimate easy bun-free burger experience. We've done the math, and that equals more room for french fries!

All of our snack sticks are available as often as we can keep up with the demand in our deli fish and meat cases. Big Jims and Royales are $2/stick. Bison Buddies are $3/stick. Smoked Salmon Buddies are $28/lb.

Trimmings from the ends of the sticks are mixed up in 1-pound containers we call "Little Pals" and are available from our Grab & Go case whenever we have time to package them up.

5 Customer Favorites

Another lap 'round the sun is complete! To start off this blogging year, we're going to linger a while longer in the previous year, looking at our all-around bestselling items—which to some might be quite obvious. To avoid clinging too dearly to the past, I will then attempt to work a preview of what to expect in the upcoming year into each section.

#1 — The Cajun Finn

No question here. Whether by sheer virtue of its flavor, or the potency of word-of-mouth advertising, this sandwich sells roughly as many units as the bottom half of the sandwich menu combined (a point for W.o.M.), and has repeat—and three-peat, and onward—customers (a major point for V.o.F.).

Fish sandwiches are among our most popular items overall, and come Spring of 2020, we'll have a new one making a stop on our menu. Last year, for the Friends of the Boundary Waters Fundraiser, we auctioned off future naming rights for a limited-run fish sandwich to be featured on our menu.

So, right now, it's in development and unnamed, but it's highly likely to be a hit. A percentage of proceeds from each sandwich sold will be donated to Friends of the Boundary Waters efforts to protect one of Minnesota's greatest natural treasures. With that in mind, perhaps all of the Cajun Fanns* could work together and turn the Untitled Fish Sandwich into our new bestseller. Delicious activism.

The Cajun Finn sold just under 15,000 units in 2019.

*Came up with this one on the spot, and now it's canon. Y'all are henceforth Cajun Fanns.

#2 — Chips

Chips are a highly visible, relatively inexpensive side dish, and a great companion to a sandwich. Do you ever just mess around and throw chips right on your sandwich? I sure do.

The future of chips at NWS is exciting. At the end of 2019, a few boxes of new chips showed up at our proverbial doorstep for sampling. I can tell you from first- and secondhand experience that we Smokehausers enjoyed the new chips, and one particular flavor enjoyed a short run in our deli (perhaps with a longer stay to come). Beyond that, we've begun making moves to develop our own line of NWS chips. Ah, future goals—so uncertain, but so exciting.

#3 — Bison Buddies

The original Smokehaus snack stick reigns supreme. Bison Buddies are sweetly smoky, with a gentle kick of heat to the back of the tongue (a little less gentle if they spend some time on a skillet), and convenient to purchase and enjoy.

Bison is the better version of beef: leaner, more nutritious—high in protein, Omega-3 fatty acids, iron, and zinc—and, in most cases, raised without antibiotics and hormones.

Though our Bison Pastrami is now only made intermittently in small batches, the Great American Mammal still has its presence in our deli in the form of these snack sticks, and Corned Bison, one of our sandwich line meat options (and the superior choice for The '06 sandwich).

The Pack Lunch—the launch item of an upcoming collaboration with our neighbors Duluth Pack—is a Corned Bison sandwich with a daring-yet-dependable cohort of flavors to enhance it. Stay tuned for more details about this exciting collaboration.

#4 — Big Jims/Royale With Cheese

Bison may be the better version of beef, but these beef sticks are not something you want to ignore.

The Big Jims (named after the Hatch Chiles that give them their distinct flavor) are my favorite snack sticks we currently offer.

Royale(s) With Cheese are our bacon cheeseburger-themed snack sticks. They're replete with the flavors of beef and bacon (obviously), onion, pickle juice, and cheese (again, quite obviously).

Despite each of these snack sticks spending only slightly more than six months in our deli, the numbers don't lie: they share the spotlight with heavy-hitters like the Cajun Finn and Traditional Atlantic Salmon, which had a full Sun Cycle to earn their place on this list. In their half-year of availability, each sold around 9,000 units. That positions them to outsell even the legendary Cajun Finn, if given a whole year.

Which is why I'm delighted to announce that Bison Jerky and Turkey Jerky should be hitting the shelves soon, with plans to experiment with other varieties after the initial launch.

Jerky has been a glaring omission in our deli for long enough, and given the recent success of our line of snack sticks—Smoked Salmon Buddies didn't make Top 5/6 bestsellers, but they're up there, and the smokers just finished a new batch!—Eric spent some time with his home smoker developing jerky recipes. Our social media pages are great places to stay updated on the launch of these new items.

#5 — Traditional Atlantic Salmon

Smoked fish is the reason we're here, so it makes a lot of sense that it occupies a third of this list.

Our Traditional Smoked Atlantic Salmon has a short and sweet ingredients list: Atlantic salmon, salt, and brown sugar. Alongside our signature kippering technique of smoking, which through a gradual increase of temperature throughout the process, forms a pellicle that locks in moisture, this simple combination of ingredients lets the delicious, buttery taste and tender consistency of Atlantic salmon shine through.

Uncertain quite how to tie in this final preview, the blogger proceeds as follows:

Last year's monthly Sandwich Lab specials were a fun diversion, with varying levels of popularity and success. This year, we want to let the winners have a bit more time to shine.

In November of 2019, we came together yet again, sharing our pet sandwiches for peer review. Four have been selected to represent a new era of the NWS sandwich menu, and they will all join the menu together, for a handful of months. In addition, the overall favorites from last year's cycle of monthlong specials—The Sebu-Chan and The Wagner—will be joining the menu full-time.

We know what you're thinking: How will we fit seven-ish new sandwiches on that already packed board?

We're working on it.