Have a Gift Card?

For a little over a year now, we moved to a pick-up and delivery model here at our humble little deli. It has had its challenges and we work to stay in front of those as fast as you can say “One Cajun Finn, please”.  Many of you have wondered, “Can I use this gift card burning a hole in my pocket if I can’t come inside the deli?” YES! Yes you can!!

But first, let's determine what KIND of gift card you have. We have two varieties here at The Smokehaus: the online "gift card" (really an online coupon) and physical gift cards (see picture below.)

The online gift cards are for orders placed in our nationwide shipping mail order department. Sending someone from out-of-town a little love from MN? This is where you would use this. The second species of gift card is a physical card that you would normally use at the register... normally. Except that things aren't the normal we used to know.

To order for pick-up or delivery using your gift card:

1. Call us to place your order. (218-724-7307, Option 1)

2. Let us know you’re paying with a gift card and take note of the numbers on the back because they are extra tiny. We’ll ask you for those numbers to process the payment.

Need a last minute gift for your friend that you haven’t seen a year… because Covid? We’ve got you! Call us on the phone and we’ll treat that gift card just like a sandwich order and coordinate with you on a pick up here at the deli.

Reflection- A Year at NWS, Pandemic Edition

These days, it’s not uncommon for any of us to reflect on the past year and be wide-eyed and possibly fatigued at how much has changed in our worlds. The past year at Northern Waters certainly wasn’t anything we could have anticipated nor did we have a map to navigate what would come to be a new way of doing business for the foreseeable future. On March 11, we shut our doors to in-deli customers but remained open for pickup and delivery orders. “It was the slow season”, we said. “We’ll be okay”, we said. “We’ll make it work.” While our internal affirming statements came true, we really had no idea what was in store and the challenges we would collectively overcome. 

“The business coming in, it’s not going to last,” we said, as people stayed home and we watched our favorite eating establishments forced to close up. We were so wrong. Suddenly it was summer. And it lasted. And it lasted and it lasted some more. Our customers all showed up by supporting our business with local pickups for our smoked salmon or deliveries of sandwiches to new home offices and socially-distant cubicles.

Meanwhile up on the third floor, our usually-sleepy-in-spring mail order department started looking more like the holiday season. Boxes of smoked goodness lined our hallways waiting for the big brown truck to come. Was this December all over again? What is happening? 

We adapted by the second. We expanded our delivery zones. Our HR manager and owner would run deliveries. The culinary crew in the smokehuas proper would grab a delivery going to Gary or Deep Congdon. We juggled the phones and the online orders. The response from our customers was incredible.

The small eating area inside our deli transformed into a staging area for pickups and deliveries in March of 2020. Photo courtesy of Derek Montgomery Photography

We tried to plan for the time being only to discover we needed to tweak the plan. And then make a new plan. And then another. And maybe some more adjustments here… or there. And suddenly we are over a year into life in a pandemic world. And guess what? We are still adapting. It’s not a reflection of our inability to commit, rather, learning from all of our customers on the best way to deliver our products and quality service. The Smokehaus is a place of a constant effort to get it right. 

I write this post with much gratitude for all our customers who helped keep The Smokehaus open for business. I would be remiss if I also didn’t acknowledge the incredible group of people I get to work with everyday. They took on the challenges in such admirable, whatever-it-takes attitudes. It was remarkable.

There have been times over the last year where I would pause and wonder what the magic was that helped us come together to accomplish what we have this past year. A lifelong student of studying team and workplace cultures, it was fascinating. Some of my coworkers nerd out about music, some over fishing, some over food. I nerd out about what makes people come together to do remarkable things. We have great people with great character that work here. They are people committed to their craft and each other. But we have something a lot of places don't: Eric Goerdt.

Eric, our founder and owner, is responsible for this magic. He is the secret sauce. He brings a relentless level of energy and positivity to each department-- every. single.day. It is difficult for me to eloquently describe Eric's effect on this business and after trashing five paragraphs trying to describe this, I realized someone much more skilled with pen and paper has already done so. Steve Hoffman wrote a piece on The Smokehaus back in 2018 for The Growler. He says:

In Eric Goerdt’s vision, we live in a world where it is possible for a tiny deli counter, with next to no seating, in a mixed-use warehouse building in Duluth, to sell enough carefully made, world-class salumi, smoked fish, and cured meats each year to reliably employ 43 Minnesotans on an ongoing basis. All it takes is virtue.

What that virtue consists of, in Eric’s case, is a relentlessly cheerful insistence that employees be treated well, so that they are content in their jobs, so that, in turn, they stay around long enough to become knowledgeable, so that they will take informed and attentive care of their customers. As a result, those customers keep coming back, because they never get a single hint from the other side of the counter of rote, fast-food sullenness.

Eric Goerdt (right) and employee Steve Mann (left) decide on what orders they were going to be delivering Wednesday, March 18, 2020 in Duluth, Minn. as our regular dining area was converted to a space to organize delivery and carryout orders. The previous day, on orders from governor Tim Walz, all restaurants were ordered to cease dine-in services as part of efforts to combat the spread of the coronavirus. Immediately, Northern Waters Smokehaus owner Eric Goerdt went to work on a new business model to reflect the new reality facing the business with the goal of continuing to employ every worker who would normally be working. Photo courtesy of Derek Montgomery Photography.

As we prepare for the busy summer season ahead, we know we are not past the challenges we've faced this past year. If we've learned anything, we know there will be more. But we know that we have a crew of people ready to find ways to make sure you can still experience The Smokehaus with the same enthusiasm and attention that you received when you used to be able to walk through our front doors and gaze into our deli cases full of products we are so proud of--- because behind all of us is a guy named Eric who humbly and enthusiastically gives us the best of himself everyday.

The 5 Top Smokehaus Sandwiches of 2020 (So Far)

There will be no surprises in today's blog—just a sober look at the eating preferences of our customers since January 1st of this year.

Take a guess which sandwich will be #1. If you find that you're correct, give yourself a pat on the back, you savvy market analyst, you!

#5 The Great Summer Caper

The once Summertime special that proved too viable to restrict to one season. The Great Summer Caper consists of a toasted Lake Superior Bakehouse Bagel (or one of our new gluten-free bagels), scallion cream cheese, capers (duh!), tomato, red onion, lettuce, and the true star of the show, Black Pepper & Coriander smoked Atlantic salmon.

BP&C (as commonly* abbreviated) is a highly popular fish case offering which, before the Summer of 2018, didn't show up on any sandwiches. Which isn't to say it wasn't requested on sandwiches. It was. Often.

Now, thanks to the Summer special that just wouldn't quit, you can substitute BP&C on all your favorite fish sandwiches, or The Wagner, if you're feeling bold and saucy.

*by me.

#4 The Pastrami Mommy

Of the sandwiches on this list, the Pastrami Mommy has evolved the most. Formerly an exclusively Bison Pastrami sandwich, served on a very dark rye bread, it is currently made on our lighter hausmade rye bread (thank you, Jerry!), typically with Beef Pastrami, though still intermittently with Bison Pastrami when the smokers have time or reason to make it.

For those who don't know, the price of bison has skyrocketed since the Wild West-esque days when I began working at NWS—thus, we reserve the majority of our bison production for Corned Bison and Bison Buddies.

Back to the Pastrami Mommy: Changes aside, the popularity of this sandwich has remained consistent, likely due in part to Guy Fieri's enthusiasm about it on our decade-oldDiners, Drive-Ins, and Dives spot, but ultimately due to the merit of this sandwich.

Hausmade rye, mayo, and hausmade mustard, piled high with a quarter-pound of pastrami, zesty pepperoncini, provolone cheese, and mixed greens. Sounds tasty, right?

#3 The Cold Turkey

The savory-sweet delight that's nearly impossible to quit: Maple-Sage Smoked Ferndale Farms Turkey Breast cradled in a few ounces of Crayo, nestled alongside mixed greens and Swiss cheese, all on a hausmade ciabatta (thanks again, Jerry!).

Frankly, if our sandwich menu ever vexes you, the Cold Turkey is a great default. It's a sandwich that many, even among our very sandwich-spoiled staff, view as comfort food. It's the perennial, "nothing too exciting today, just the Cold Turkey." Which is not a bad thing at all. Add a Jean Jacket if you want some excitement.

#2 The Northern Bagel

A simple foundation with an abundance of flavor is the secret of this sandwich. Our Traditional Smoked Atlantic Salmon already has a lot going for it, from its outer smoke-catching pellicle to it's brown sugar-sweet, moist and flaky flesh. Marry that amazing flavor to hausmade scallion cream cheese and a Lake Superior Bakehouse bagel, and you've got a winning combination.

One major benefit of this simple setup is accessibility. You can eat this thing anywhere, and you're probably not going to make a mess. It's a great sandwich on-the-go, whether that's the trailhead, the beach, or the car. And while the technical aspect of this sandwich may suffice, more importantly, it also tastes really good.

The Northern Bagel is even available from the comfort of your own home kitchen!

#1 The Cajun Finn

Honestly, did you imagine anything else would be in this spot?

The Cajun Finn's reputation precedes it. The Cajun Finn has had such an impact upon our deli and our community that it has made its way onto a piece of our merchandise—which, by the way, is on sale for $15 during the month of March: That's $5 off! And lifetime 10%-off your in-store purchases as long as you're wearing the shirt-slash-any of our merch!—and at least a couple other menus in town *wink emoji*

This blog hasn't featured any specific sales numbers for these sandwiches, but based on the sales records from which this content emerged, the Finn sold roughly as many units as the three sandwiches below it combined.

Having fond memories of your last Cajun Finn? Want to hit that high again? Have a kit shipped to your doorstep!

It's looking like it will be a busy weekend in the Canal Park area, and with favorable winds and sunshine, that should hopefully carry over to our deli.

If you're craving NWS sandwiches and smoked fish, but not craving the wait, try our Delivery/Pick-up service.

5 Things: Leap Day Eve 2020

Welcome back, friends and foes alike, to our weekly dish. Due to some time mismanagement, this week's 5 Things™ will be an exercise in speed-blogging, and is brought to you by fish oil capsules, two bags of this tea, and Patricia's Chocolate Chip Cookies.

You certainly have a busy Friday ahead of you, whether it's a day at work, a promise you've made, or just 100% doing you, so without further ado, here's the goods.

We're hiring again.

A few folks moved to Seattle, a handful of us have enjoyed vacations, and the weekends (plus select weekdays) have been busier than anticipated, and as such, we've come to find some spots that need filling in our fairly barebones operation.

If you're looking for part time deli or dishing work (12-20 hours to week, which will grow into more hours closer to Summer) at the coolest spot in Duluth, shoot Greg (our H.R. guy) a résumé at greg@nwsmokehaus.com or drop one off in the deli. We're especially looking for weekend availability at this time.

Benefits include competitive wages with annual raises, a free meal with every shift*, a sweet employee discount, cool coworkers, lots of snacks (y'know how I'm always talking about the fun new food I get to eat—this blog barely scratches the surface), and much more that doesn't fit into my speed-writing regimen.

*Easily one of the best parts of working for this company, as you may come to discover.

The All Things Traditional sale is coming to a close.

Tomorrow (2/29/20) is the final day of our 10% off mail order sale on any item featuring Traditional Smoked Atlantic Salmon.

The discount is applied to your pre-shipping cart, and is not tied to orders shipped during the sale dates. Plan ahead for your Trad-loving friend's birthday, or a holiday of your choice, and save money by placing your order before midnight on Saturday.

Cajun Finn shirts are going on sale!

For the entirety of March, our Cajun Finn t-shirts are $15! That's $5 off! Best purchased in multiples, so you and the squad can match, these shirts (and all of our merchandise) get you a lifetime 10%-off when you shop in our deli while wearing them.

You read that correctly—stroll into our deli carrying an NWS tote, wearing a hat or T-shirt, and get 10%-off at the register. Forever. Word of mouth advertising (and the odd television spot, and magazine feature) built our deli into what it is, so consider it a token of our gratitude for your marketing help.

A handful of designs that live right by my "desk"

New merchandise is in development.

This coming Monday, the marketing team and any staff who have ideas, are meeting to design and pitch the next wave of Smokehaus swag. From what I've heard, people have already put in a bunch of work on their designs and ideas, and within the next few months, we'll be seeing some awesome new merch in the deli. That's in addition to an awesome piece of Duluth Pack-made Smokehaus gear that we'll be introducing to the world right before Summer.

New and exciting ways to snatch that 10%-off discount are forthcoming.

What type of NWS apparel have you always wanted? Let us know in the comments.

New meat snacks are also forthcoming!

Yesterday, I had the pleasure of sampling a tester batch of Maple Bacon Jerky and Hot Dogs (I don't know how we're branding them yet, so I just capitalized the first letters).

For now, I will just say that both of those meat snacks were already quite tasty—even in these early stages—so I can't wait for the rest of you carnivores to try them.

Keep your eyes on our social media platforms and we'll let you know the day they appear in the deli.

Speaking of the deli, I'm just about due for an opening shift there. Enjoy the photos that Zac adds to this blog, and have a pleasant rest of your day.

We love you forever.