5 Things: February 14th, 2020

Welcome back to 5 Things™! We have so much to tell you about.

Everyone is sick, injured, or on vacation.

Business slows down in the post-holiday winter season. This makes it an excellent time for our staff to plan vacations, and most who do have no trouble getting that time-off approved.

But what happens during all those overlapping vacations when the remaining folks start dropping due to midwinter illness and injuries?

This is the photo I use when I'm not sure what kind of photo I should use.

Apparently, we handle it just fine. The 3rd-floor office-dwellers swoop in to run deliveries. The delivery and deli staff chip in to make sure prep is complete on time. The sandwich makers flip that switch that turns them from sandwich-making humans into sandwich-making machines.

This is a public shoutout to our staff, who rock even in the most barebones arrangements!

Turkey jerky is now available.

Turkey-Jerky-9.jpeg

We're at the height of our experimentation phase, and I'm loving it. The latest in our line of jerky is made with Ferndale Farms turkey, seasoned with Tamari soy sauce, maple syrup, and Sambal Oelek. It's simple in execution, but has great complexity in its flavor.

It's just a little bit sweet at first, with a growing heat that gently lights up your whole mouth, and while that is setting, the smoky flavor and the inimitable taste of turkey set in—it's a comparable experience to the pleasure of eating the Cedar's Secret sandwich. It's just tough enough to trigger your carnivorous tearing and gnawing instincts, but easily chewed.

But as much as I have to say about it, you're just going to have to find out for yourself.

The smoked Ferndale Farms turkey jerky is available for $16/half-pound in our deli. Why price it by the half-pound? Because a half-pound goes a long way!

Smoked salmon jerky is a success!

People are loving our sockeye jerky. Even during this slower time of the year, the batches we make are selling out at a steady pace, and we've received glowing reviews from the folks who have sampled and/or purchased it. Do yourself a favor and—at the very least—ask us for a sample next time you're in. We're steadily upgrading our jerky production equipment as we go, so it now comes in larger, more even strips, but here's some eye candy of the early sockeye jerky.

Jerky-Salmon-1-1024x682.jpg

Our sockeye jerky is seasoned with fresh ginger, fresh garlic, lemon juice, Tamari soy sauce, Sambal Oelek chili paste and Shio Koji. Yum.

Smoked sockeye jerky is available in our deli for $20/half pound.

NWS smoked fish coming to Coastal Seafoods!

Twin Cities and Metro Area folks, this news is directed right at you: Coastal Seafoods, in Minneapolis and St. Paul, will be carrying a selection of our Smoked Atlantic Salmon—Traditional, Dill, Black Pepper & Coriander, and All-Season Fillets!

Our excitement over this is two-fold: First, we're happy to extend our influence to the Twin Cities, and second, we're really into what Coastal Seafoods is doing.

There's probably a few more folds and facets to our excitement—including the Minneapolis location's proximity to United Noodles, another of our favorite food markets—but let's not go overboard.

If you're reading this blog on the day it was published, definitely call either location to check on availability, but it should be in stock as of this weekend.

Lola, the hibiscus, is thriving!

Lola—who was only recently named—joined the cast of DeWitt-Seitz marketplace characters in Summer 2018, flowering beautifully on our patio seating area. After that, however, all bets were off: Duluth's climate is not ideal for hibiscus, hardy as they are.

We all rooted for Lola as she continued to struggle through the following year-and-some-change, but it wasn't until Flo began rigorous, regimented care of our dear hibiscus—naming her in the process—that she truly began to thrive.

Lola 1.jpeg

Now Lola is spritzed with water three times a week, and has a prime sunlight location in our office, which will only improve in our new office.

Lola 3.jpeg

Happy Valentine's Day! We love you forever!

5 Things: All Things Traditional

 

All of February, we're running a 10%-off mail order sale on all Smoked Traditional Atlantic Salmon products, including A Hygge Box.

Instead of regaling the release of four new sandwiches, and the return of two sandwiches, or blathering about the ongoing emptying of our office, we'll let this week be a self-guided tour. Follow the links to explore the world of Smoked Traditional Atlantic Salmon—an item that consistently hangs at the top of our bestsellers list.


 

 

In other news: Yesterday, your friendly neighborhood blogger had his first bite of The Pack Lunch—the premier sandwich of our upcoming collaborative relationship with our own friendly neighbors at Duluth Pack—and it is really good! Haus rye, with horseradish mayo, a quarter-pound of Corned Bison, cornichon pickles, red onion, maple syrup, and lettuce comprise this perfect trailside sandwich, which will be launched alongside an awesome new Duluth Pack-designed Smokehaus tote bag. Expect a launch date sometime shortly after the ides of March.

In similar fashion, an as-of-yet unnamed smoked fish sandwich will be arriving around the same time. A lovely supporter of the Boundary Waters won the naming rights in the Friends of the Boundary Waters auction last year. We can't wait to see what sort of name they come up with!

Sandwich Lab: Alþings Considered and The Salmon Melt

Sandwich Lab Specials are back! Rather than running monthlong specials like last year, we're going to bring all the new sandwiches to you at the same time, and keep them around for a while longer. Each one of our sandwiches eventually develops some degree of cult-following, and we want to give these staff-favorite newbies the same opportunity.

Today, we'll be talking about two sandwiches that share something in common with each other, and with our most successful sandwich model: fish sandwiches. This is the first installment in a series of blogs about the eight sandwiches set to grace our menu before summer,including six new sandwiches—four from the most recent Sandwich Lab, and two collaborations—and two returning favorites from last year's Sandwich Lab.

Not your average matpakke.

Alþings Considered is based on the open-faced sandwiches Andrew beheld at his bestemor's 90th birthday in Stavagner, Norway: rye bread, brushed with cream cheese and topped with gravlax, capers, lemon slices, fresh dill, and other fixings.

After Andrew joined the Smokehaus team, he began trying to recapture the majesty of de smørbrødene, finding the necessary ingredients readily available on our sandwich line and in the prep kitchen.

Allthings-1.jpeg

Andrew's take on this sandwich begins with two slices of our haus-baked Prince Myshkin rye bread, a few generous swipes of scallion cream cheese, capers, Atlantic salmon gravlax, tomato slices, hausmade quick pickles, and a hausmade Nordic slaw developed just for this sandwich, featuring thinly-sliced cabbage, radish, and lemon, dressed with vinegar and dill.

Allthings-2.jpeg

At the very least, this smørbrød is a reminder that gravlax is amazing. At best, well, you'll just have to try it for yourself and find out.

Allthings-3.jpeg

And what about that name? How are you meant to pronounce that non-Roman character? I'll spare you the cursory linguistic and historical lessons, and skip ahead to the answer—it's a voiceless dental non-sibilant fricative consonant. If that's not helpful, think of NPR. If that's still not helpful, there are some clues in this paragraph for you to follow in pursuit of the origin of this name.

Alþings Considered joins our menu on Monday, February 3rd, alongside the Catbus, the Sorta-Torta, and the Salmon Melt.

Speaking of the Salmon Melt

TK, our beloved inventory expert and wine connoisseur, sought to fill an obvious gap on our menu.

In TK's words, "The tuna melt is one of the best deli sandwiches ever." While we've never been a tuna joint, we have something that compares quite favorably to the average tuna salad: Smoked Salmon Pâté.

Salmon-Melt-1.jpeg

TK's Salmon Melt is a essentially a classic tuna melt, with a hearty portion of our Smoked Salmon Pâté substituted for the tuna salad: Two slices of buttered haus-baked Pullman white bread, toasted alongside cheddar cheese-topped salmon pâté, assembled with a chunky dill pickle/red onion/celery relish.

Salmon-Melt-2.jpeg

The Salmon Melt gives our Smoked Salmon Pâté—which itself features the bright and exciting blend of such flavors as lemon juice, horseradish, Cajun seasoning, dill, scallions, and parsley—another context in which to shine, and in unexpected circumstances: served hot.

The Salmon Melt joins our menu on Monday, February 3rd, alongside the Catbus, the Sorta-Torta, and the aforementioned Alᚦings Considered.

Thanks for tuning in to this latest series of product features. Scandinavian fans, please forgive my sloppy attempts at Norwegian linguistic and cultural analysis: I took one semester of Norwegian at St. Olaf College, and my best friend moved to Norway a decade ago—we're just pretending that makes me qualified.

For more information about Sandwich Lab, please read the copy-pasted details below:

What is Sandwich Lab?

A story pilfered from past blogs.

*Bum bum*

IN THE DELICATESSEN SCENE, NEVER SHAKING UP YOUR SANDWICH MENU IS CONSIDERED ESPECIALLY HEINOUS. AT NORTHERN WATERS SMOKEHAUS, THE DEDICATED DELI EMPLOYEES WHO INNOVATE ON THE SANDWICH MENU ARE MEMBERS OF AN ELITE SQUAD KNOWN AS THE SANDWICH LAB. THESE ARE THEIR STORIES:

AT NORTHERN WATERS SMOKEHAUS, OUR WORK IS PLAYING WITH FOOD. THAT MEANS SOMETIMES, IN THE LINE OF DUTY, WE STUMBLE UPON AN AMAZING COMBINATION OF INGREDIENTS THAT EVOLVES OVER SEVERAL SHIFT-MEALS INTO A NOTEWORTHY NEW SANDWICH. OTHER TIMES WE UNCOVER A MORE EFFICIENT WAY TO BUILD A SANDWICH, OR WE SWAP AN INGREDIENT ON A CURRENT MENU ITEM. SANDWICH LAB IS AN ANNUAL GATHERING OF OUR STAFF TO REFINE OUR SANDWICH-LINE SKILLS, TO COME TO AGREEMENT ON ANY CONTROVERSIES, AND—THE BEST PART—TO INTRODUCE OUR PET SANDWICHES TO THE GREATER SMOKEHAUS COMMUNITY.

NOTABLE SANDWICH LAB FINDINGS FROM PREVIOUS YEARS INCLUDE THE CEDARS’S SECRET, THE PURPLE RANGE, AND THE PORK LION. LAST YEAR’S SANDWICH LAB HAD SO MANY GOOD SANDWICHES THAT WE COULDN’T DECIDE ON JUST ONE OR TWO TO ADD TO THE MENU, SO WE DECIDED TO GIVE THEM ALL A CHANCE TO SHINE, AS MONTH-LONG SPECIALS.