5 Fish Sandwiches That Are Making Waves——5 Things: 9/20/19)

This week has been quite a ride, with Eric and a handful of others attending the Fortune Fish and Gourmet Expo on Monday, bringing back a whole heck of a lot of chocolate "samples," which made a great Tuesday morning "breakfast"; a ton of huge delivery and pickup orders throughout the week (on Thursday, they made 130 box lunches by 11am in the basement); and a number of us took sick days this week—hopefully the days off do the trick and the illness ends there—so we were playing with a smaller team this week. And the ride isn't over. This weekend, we'll be catering the wedding of a beloved former coworker. Who says all the fun has to stay in Summer?

Last week, I mentioned that five of the top seven bestselling sandwiches at our deli are fish sandwiches, and since I'm approaching this week's blog somewhat fatigued from making dozens of each of those fish sandwiches respectively this workweek, I have opted to tell you a little bit about each of them, in no particular order.

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The Cajun Finn

The sandwich: Haus-baked ciabatta roll, scallion cream cheese, Cajun Smoked Atlantic Salmon, pepperoncini, roasted red pepper, lettuce.

There is not much to say about the Cajun Finn that hasn't already been said. As a sandwich that easily outpaces the combined sales of half of the other sandwiches on our menu, it doesn't really need any further advertising. I mean, our marketing department still occasionally invests some time into telling you about it—heck, I'm doing it right now—but the rolling snowball that became an avalanche that is this sandwich became that way primarily through word-of-mouth, both literally, and via its generous inclusion in peoples' blog posts and social media chatter. A large percentage of our online reviews contain its name, sometimes even the negative reviews leave space for a caveat about the Cajun Finn being our saving grace (apologies to those reviewers for whatever happened to go wrong—likely our wait time on a busy day—but we're glad you enjoyed the sandwich nonetheless).

The Cajun Finn is available as a sandwich kit.

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The Sitka Sushi

The sandwich: Hero roll, wasabi mayo, sriracha, sliced cabbage, cucumber, gravlax, pickled ginger, cilantro, sesame oil & rice vinegar.

The Sitka Sushi: my first favorite Smokehaus sandwich and number-one recommendation. The name and contents are a nod to Eric's time in Sitka, Alaska. Formerly, we made it with ginger- and lemon-cured Alaskan Sockeye gravlax, which was deeply flavorful, but a little tough and unwieldy. Recently we have switched over to a softer, more buttery, traditional Scandinavian style of gravlax, made with Atlantic salmon, but the sandwich still packs a punch.

Imagine a rich musical chord, composed of interwoven consonances (cabbage and gravlax, bread and oil, cucumber) and dissonances (wasabi mayo and sriracha, cilantro and pickled ginger), rolled from the bass up the highest note, then sustained, with hidden, aleatoric melodies discovering themselves and chiming out all the while. Then, transpose that chord into a flavor pallet, and imagine every bite—thoroughly savored—as a new re-rolling of that chord.

That's how the Sitka Sushi hits.

The Slammin' Gordon

The sandwich: Naan, Smoked Salmon Pâté, diced tomatoes & cucumbers, cilantro, lettuce, olive oil & rice vinegar.

When I began working at Northern Waters Smokehaus, there was a sandwich called the Salmon Garden. Within days (it seemed), the sign for that sandwich had two vowels scribbled over, and became the Salmon Gordon. A few months passed, and then we had the Slammin' Gordon on our hands, and everyone just pretended like nothing happened. Here ends the very incomplete, abridged history of the sandwich formerly known as the Salmon Garden.

Smoked Salmon Pâté is delightful, due in part to the blend of our haus Salmon seasonings—dill, cajun, black pepper & coriander—working as a team to bring you this flavor, which is rounded out with garlic, lemon juice and horseradish. So if you spread it on our most decadent bread option—not only is the naan incredibly soft and pillowy, but also quite buttery—something good is bound to happen. The veggies and greens give enough of a nod to health-consciousness that it doesn't just feel like dessert.

The Northern Bagel

The sandwich: Lake Superior Bakehouse bagel, scallion cream cheese, Traditional Smoked Atlantic Salmon or gravlax.

This sandwich is great because it its simplicity of form belies its complexity of flavor. Lake Superior Bakehouse Bagels are so good you could probably just take a bite out of an uncut, un-toasted one and have a decent time. Add to that the sweetness and pungency of Traditional Smoked Atlantic Salmon, or buttery, spice-infused gravlax, and round it off with the earthy umami of scallion cream cheese, and your mouth and olfactory system have some serious flavors to sort out. Furthermore, it reads as a breakfast sandwich, eats like lunch, and isn't half bad at the end of the day either.

The Northern Bagel is also available as a Sandwich Kit.

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The Great Summer Caper

The sandwich: Lake Superior Bakehouse bagel, scallion cream cheese, capers, Black Pepper & Coriander Smoked Atlantic Salmon, red onion, tomato, lettuce.

I have to say—delicious as this sandwich is, I still remain skeptical of it. For starters, it's a very seasonal name, and yet—it persists on our board, due to sales. Secondly, it is a very tall stack of ingredients, which are very delicious together, but once stacked and cut in half, like to fall over—which is fine if presentation is unimportant, but ultimately a challenge in the middle of a rush. Still, this is a fantastic stack of ingredients. It's the mature version of the Northern Bagel.

A final note:

Tomorrow (Saturday, September 21st) at the Friends of the Boundary Waters Fundraiser, they'll be auctioning off a special NWS prize: the rights to name a new smoked salmon sandwich on our menu, which will run through Spring 2020. I can't wait to see Fishy McFishface on the menu.

NWS HAS A NEW LOYALTY PROGRAM!

Good news, everyone! We've finally depleted our inventory of sandwich cards, which means we've rolled out our NEW LOYALTY PROGRAM! One free sandwich/salad per ten sandwiches/salads was a pretty sweet deal, but we wanted to shake things up, so we devised a new system to give you more rewards, more frequently.

Introducing the Sandwich Lover Extraordinaire card:

The former sandwich card worked as follows: Each sandwich/salad you purchase earned you one stamp on the card.* Ten stamps earned you one free sandwich/salad.

The new program works as follows: Twenty-one little fish; eighteen red, three blue. Each sandwich/salad you purchase earns you one hole punched red fish. Every six punches along the way, you earn earn the rights to a new prize, which can be redeemed immediately, or at your leisure. When you redeem your reward, we'll punch a hole in the respective blue fish.

Once you have purchased 18 sandwiches/salads, you'll have earned all three perks along the way. Maybe you used them as you got them, maybe you redeem all three at once after purchasing that eighteenth sandwich/salad. Maybe you redeem all three at once the next time you come in, or maybe you redeem them individually the next three times you come in. It's entirely up to you.

We will still honor completed "old" sandwich cards!

If you have filled out a ten-stamped sandwich card during the course of our previous loyalty program, you still get that free sandwich—and the stamps of any incomplete sandwich cards are transferrable to the new loyalty card.

So, what are the prizes?!

After six punches: One free snack stick ("buddy"), based on availability. Whether it's a Big Jim hatch chile beef stick, a Royale With Cheese bacon-cheeseburger stick, a Smokehaus classic Bison Buddy, or a Smoked Salmon Buddy, you're in for a treat.

After twelve punches: One free sandwich/salad. We've got a handful of options.

After eighteen punches: One free half-pound chunk of Smoked Atlantic Salmon—traditional, cajun, dill, or black pepper & coriander.

Why are you waiting? Start a Sandwich Lover Extraordinaire card today and begin reaping the rewards!

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*Sandwich Lab specials—such as the Lake Trout Situation we're currently running—earn you two punches per unit purchased.

5 Things: July 26th, 2019

We had a big weekend (7/19-7/21), and we didn't run out of anything we planned on having in-stock.

That's all. We have evidently found our stride. As always, if you'd like to ensure we have what you're looking for, give us a call before you stop in @ (218)724-7307. You can even place a pick-up order, then skip the line when you arrive.

The D&D Summer Season.

While our epic, levels one-through-twenty—for the uninitiated, that is all the levels—campaign is on hold through the summer, it doesn't mean we haven't been rolling dice and speaking in funny voices. With new characters and varying levels of seriousness, we have taken to a ghostly sea as a cohort of debt collectors-become-zombie-hunters, taken up arms as an elite unit of kobolds to punish another group of kobolds for their crimes against the Dragon Queen, Tiamat—namely stealing magical artifacts from the Queen's hoard—by stealing powerful magical artifacts from the Queen's hoard, and a handful of other brief adventures to come, before we return to our dubious heroes' adventures in Waterdeep.

Good cheese weekend.

Taylor, our resident cheese connoisseur, announced at our morning meeting that this is a great weekend for cheese lovers at the Smokehaus. Primarily, it's the Comté (or Gruyère de Comté) that just arrived at our deli. The flavor of this semi-soft, unpasteurized cow's milk cheese from the Franche-Comté region of France is heavily influenced by the natural pastures and strenuous guidelines for a cheese to carry the name.

My personal favorite cheese that we've ever carried, Shepherd's Way's Sogn Tomme, will also be a regular fixture in our grab and go case until at least the end of summer. It's a buttery and crumbly sheep's milk cheese, with a slightly higher fat content, and it is too good for mere words when drizzled with local honey and decorated with a blueberry, if that sounds good, but slightly lacking, put that combo on top of a cracker and add a bite of smoked salmon to the mix.

A number of other great cheeses are in-stock as well, including Marieke Young Gouda and Carr Valley Apple Smoked Cheddar.

Our current cheese selection has even me, a lactose intolerant individual, drooling.

All Pints North this weekend.

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More than 120 MN breweries gather at this enormous Bayfront Festival Park gathering each year, and attendees make their way through the offerings two ounces at a time. Lovers of beer travel hundreds of miles to attend this event (which is listed on the website as "Sold Out"), so expect a busy weekend in Canal Park and downtown, with ancillary events at local breweries and restaurants all weekend.

For more information about All Pints North, follow that hyperlink.

We'll be serving beer on our patio.

In honor of All Pints North, and our newly minted selection of adult beverages, Eric Goerdt himself will be slinging beers on our patio today (Friday) from noon until sometime after noon—weather permitting—to try to cater to the influx of beer enthusiasts and test out the viability of "refilling" beverages on the deck. Hopefully no one has to wait in a summer Smokehaus line just to grab another beer.

Next week on 5 Things™: It's August! Whoa! Where did the summer go?

5 Things: July 19th, 2019

We're in the dog days of summer—or we might not be—and life at NWS is heating up. Our first Thing™ offers an option for cooling down:

We've got White Claw!

I still haven't tried it*, but this low-calorie, gluten-free, slightly boozy seltzer water has become iconic of Summer 2019. One-hundred percent of planned beach expeditions I have attended this year have featured a cooler half full of White Claw cans. It's reported to be refreshing and taste quite good. I may or may not have "liked" a meme featuring a can of Hidden Valley Ranch White Claw this morning on the 'Gram.

We received our first shipment of Grapefruit White Claw this week. Lightly-flavored effervescent beverages (affectionately known as "day beers") are a longtime staple of life at NWS—a former deli manager once challenged herself to drink twelve cans of LaCroix in a shift, and the grapefruit and lime varieties of Topo Chico sparkling water have become a fast favorite for staff and patrons alike—so it follows quite naturally that our early forays into hard beverages would include what I am now exclusively calling "nighttime day beers" in my head.

*By the time this blog is posted, I may have consumed at least one can of White Claw.**

**Leif and I drank our first nighttime day beers together on the patio after work.

Heirloom tomato season is in full effect!

Every July, we purchase a beautiful bounty of locally-grown heirloom tomatoes from Hammarlund Nursery in Esko, MN. Ken Hammarlund himself brings us dozens of pounds of these delectable tomatoes in weekly increments when the season is in full-swing.

These 'matos are not only exceptional on the palate, but also come in beautiful colors—bright greens, yellows, and purples, and swirls of all three—so they are remarkably pleasant to prep for the day.

If you've ever been on-the-fence about sandwiches with tomatoes, July into the first few weeks of August is a great time to try them.

Waiting for your order on the patio is easier than ever!

We love our small storefront and our home in DeWitt-Seitz Marketplace, but it's not without its shortcomings. The hallway we share with Lake Avenue Café can become crowded whenever the sandwich queue is even a little backed up.

"Stick around. We'll call your name when your food is ready," was essentially the script. Those who wanted to establish themselves at a table on the patio were also given the annoying task of periodically sending an emissary inside to check on the status of their food.

But this has all changed now that we have added a public address system to our patio. We'll default to calling out names un-amplified in the deli, but if no one comes running, we'll double-down on the PA.

Grab that spot outside, catch some extra rays of sunshine, experience a bit of leisure while we make your order.

A little bit of Smokehaus lore.

Research and development for our first cookbook has provided a wellspring of insights into the growth of the Smokehaus. A bunch of these tidbits will make their way into the pages of the book, and some of them are going to pop into the 5 Things™ blog now and again.

During a rapid-fire meeting Tuesday morning on our patio, the topic of our salmon seasonings came up. Dill is a no-brainer when it comes to salmon, and a blend of black pepper and coriander bears a strong resemblance to another popular preparation of meat, but what of cajun seasoning?

Our cajun-seasoned smoked Atlantic salmon is a fairly popular item of its own, but unless you arrived at this web address accidentally and have no idea how you got here or how to navigate away from this page, you have probably heard of the Cajun Finn. The sandwich that outsells half of the rest of our menu. 40% of the sentence "I'll have a Cajun Finn," which is sometimes 40% of all words said by an individual ordering as part of a group.

Cajun-seasoned smoked salmon, it turns out, was an experiment with a current trend that ended up wildly successful.

Paraphrasing Eric: "People were putting cajun seasoning on everything, so we tried the same thing with smoked salmon, and people loved it."

That's a pretty wild innovation to just stumble into, and serendipitous. Who knows where the Smokehaus would be without the cult success of the Cajun Finn? I like to imagine the excellent quality of our food would have carried us to similar heights, but it's impossible to say.

Two new product features on our blog!

They put me to work this week—alongside work on the cookbook, a handful of press releases, and some updates of our online swag descriptions, I also whipped up a couple of posts about our selection of natural wines with suggested food pairings, and an often overlooked menu item, the fish basket. Since you're already here, think about checking them out.