5 Things

Today I feel as though a veil has been lifted from my eyes. As I wandered the three levels of NWS HQ, observing and probing my co-workers with questions about the tasks at their hands, I realized that the small company I began working for nearly five years ago, and the small spaces I have haunted for the same amount of time are expansive and dynamic and chaotic enough that they can still surprise me. Today, I’d like to talk about my impressions and interactions while floating about pestering my co-workers, then hit you with some good ol’ advertisement. Let’s go floor by floor:

  1. 3rd floor: I entered the office and immediately saw two new faces hard at work. I haven’t even caught their names yet, they were so embroiled in their work, digging out items from the deep freeze, vacuum-sealing chunks of salmon, and taping shut fully packed boxes. The mail order department processed 87 orders this week alone, and they are still just at the foot of the mountain that is our holiday mail order season.The surroundings toe the line of order and chaos. Zip-tied bundles of flattened boxes are piled high in canted and zigzagging stacks top a labyrinthine arrangement of shelves. The wall of product label sticker spools is functional, if disorganized. This week, twenty pallets of recycled denim box-liners were delivered to DeWitt-Seitz and our off-site storage area. 4ish- by 3ish- by 6ish-foot boxes of them are stacked in the office, and various corners of the floor. We have even requisitioned a room down a winding path of hallways that I had not travelled before I began researching this week’s blog to stack our boxes and liners, which is filled to the ceiling/skylight. This is not my first Winter here. I know what to expect. It still struggle to imagine the extent of the activity that will occur in this small office suite over the next month-point-five.
  2. 1st floor: Upon entering the deli, I was asked to join a mini-band. Unsure exactly what that entailed, I withheld my decision and awaited their explanation. A mini-band, it turns out, is a band of individuals of any size which specializes in small instruments: mandolin, “tiny drums,” jaw harp, ukulele, kazoo etc. I was recruited as the hypothetical toy piano specialist. We probably would have had a song written within minutes had a line of customers not appeared. The future of the band is unclear, but it feels good to be exposed to these sorts of ideas on a regular basis.
  3. Loading dock: Pine bough is easily one of the best scents in the entirety of olfactory stimulus, and this week is the transition time into Winter decorations at DeWitt-Seitz Marketplace, so walking through the loading dock behind our shop (a roughly one-hundred times a day occurrence) has gone from mundane task to repeated entanglement with the Sublime. Right outside of our backdoor there is a stack of wreaths. I hope they hold off on hanging those wreaths a few days longer at least, because I don’t want to be the weird guy sniffing them once they have been hung.
  4. Basement: When I made it down to the basement, the production team was setting up to handle a massive volume of cabbage. In less than two hours, they told me, they’d have begun the pickling of 150 lbs of sauerkraut. Three of them divided up into one cleaner and two cutters.In my assumed mode of fascination, I asked, “what do cutters do?”“They cut,” was the curt response. “Would you like to know what the cleaners do,” they followed up.I bit.“They cut too.”After a good laugh at my foolishness, I learned that before the cabbage is cut, salted and left to pickle, the heads are thoroughly cleaned so that there are no contaminants in the mix or on the cutting boards. Sauerkraut pickles for a month before it hits our shelves and sandwich line. Our kimchi ferments for a week before we package it.Also in the basement, I found the mop closet still under construction, and snapped a photo.There are many lessons to be learned in the smokehouse proper, as the folks working down there have countless hours of hands-on experience creating the amazing food we sell.I also found a few purple tomatoes among the heirlooms. Purple is my favorite color, so this pleased me.
  5. Good ol’ advertisin’: There is a new mail order porketta option available this season. Previously, our porketta was available online in whole 4 lbs increments. Now it is available in 3 and 4 lbs increments. This is great for those who are shopping with a budget, or simply don’t have quite as many mouths to feed. Our porketta has been featured in Bon Appetit magazine and has been featured on many of my daily sandwich creations lately. It is simple to work with but highly versatile, made with the highest quality berkshire pork, seasoned to perfection and slow-roasted in the smoker.For a very limited time, we have smoked ciscos in stock. If you've been craving them, stop in this weekend, because they go fast.One final note before you go: Monday, November 19th is the last day of our mail-order turkey special. Any purchase of a whole turkey breast made by Monday will come with a free 8oz tub of crayo.

Catch you next week, Thingerinos.

5 Things That Happened at NWS

Days in the deli have slowed down, but life at the Smokehaus have not been boring.

  1. We’re making a whole lot of food! This week our production team roasted 500 lbs of porketta, prepared 120 each of pepperoni and saucisson sec for curing, and started 480 lbs of ham on a 5-7 day brine cycle. A great deal of that meat already has a home among our mail order queue, and what’s left of it will likely fly off our shelves by the end of December’s month-long grocery rush in the shop. Pigs fly at Northern Waters Smokehaus.
  2. Sandwich Lab! I already leaked one Sandwich Lab secret here, so I’m going to hold tight to the juicier details, but once all of the voting, calculating and deliberating is complete, y’all may be in for some fantastically mouthwatering experiences at our little deli.
  3. Our Winter catalog is complete! I had previously lied and referred to it as a Fall/Winter catalog and a Fall catalog. Whoops. Regardless, it is out and it looks great. Watching the design and marketing teams develop it was really cool. So much care and attention to detail went into presenting our awesome food and history to you. I am super proud of my coworkers. NWS cookbook, here we come! Catalogs are available upon request.
  4. Hidden Falls cheese is in season! Hidden Falls is a creamy sheep’s and cow’s milk cheese from Shepherd’s Way Farms in Nerstrand, MN. It has citrus and wildflower qualities present in its flavor, and notes of woodsy mushrooms. Accompany it with honey and seasonal fruit, or pair it with our salumi, but whatever you do, do it quickly. Hidden Falls is only available between October and December.
  5. It’s our birthday month! Northern Waters Smokehaus is a Scorpio. Actually, our birthday might even be today. I’m like 90% certain it falls between November 8th and 12th. I really need to step up my research game. We have had a pretty great year as a company. We’ve had a segment filmed for the Travel Channel, we have an awesome staff, the books show growth from last year, we released our first official product catalog, we threw a sweet party/afterparty combo in September, and we have felt a ton of love from our community, our regulars, the tourists (food- and otherwise), and our online network. Eric, Lynn  and the rest of us are so darned proud of this 20-year old deli and we are so darned proud of them. Thank you, reader, customer, friend, for supporting this business.

That last sentence was a better closer than this one is.

5 Things

  1. Mail order crayo special! Are you a fan of our maple sage smoked turkey? How about our crayo? November 1st through 19th, any mail orders including a full turkey breast will receive a free 8oz tub of crayo. Perfect for all of your leftover turkey needs.crayo sandwich
  2. More pop-ups are upon us! We love doing pop-ups and sharing our food at our favorite local businesses. Last night we were at Bent Paddle serving Italian sausage with peppers and beer brats with kimchi, hoisin and sriracha. Wow. Writing that just made my mouth water.
  3. Sandwich Lab! Sandwich Lab is taking place Tuesday, November 6th. Sandwich Lab is a yearly meeting in which we refine our sandwich making techniques and share our personal creations for review and possible inclusion on the menu. We encourage our full staff to attend, so we'll be closing the shop at 5pm on that day.
  4. New mop closet! Just when I thought I could stop writing about our series of renovations, we decided to tear down our mop closet and build a new one from the ground up.
  5. My favorite breakfast! Positively 3rd Street BakeryOatmeal Day Bagels, ripe avocado, and NWS Maple BreakfastSausage. Cook the sausage however you prefer—I do mine at medium heat on a cast-iron pan and let the sides of the links caramelize. Toast the bagel. Spread avocado on the bagel. Cut the sausage lengthwise and form as many open-face sandwiches as you can manage. Total prep time is under 10 minutes. 1 avocado, 2 bagels and 4 links of sausage make breakfast for two. Serve with a glass of orange juice, raspberries and blackberries, because that's what I would do.

"5" Things

Welcome back. We're gathered here to address some things. There are more than five this week, since I realized halfway into a drive to Chicago that I hadn't yet drafted the 5 Things™ post last Friday.

  1. Fall hours! For those who have not yet stopped in for a late-evening sandwich to be met with closed doors, we have moved to our Winter hours: 10am-8pm Monday through Saturday, still 10am-6pm Sunday.
  2. Our “library” is up and running! What is more important: Knowledge or Imagination? I don’t have a conclusive answer, but here at Northern Waters Smokehaus we believe in a combination of both. Our recipes and business practices are rooted in tradition, but cultivated by that special something that only we, as individuals, can bring to the table. I’m supposed to be talking about a bookshelf here. Bookshelves are exciting enough, easy enough to understand their purpose, but the worlds they can contain are infinite and wonderful and complicated and complex. I think, in a way, that Northern Waters Smokehaus is like a well-stocked bookcase. I’m losing track of this metaphor. Here are some photographs.
  3. Coach visited us! John, aka Coach, a gosh-darn Smokehaus legend, came into town for a friend’s wedding, and we had the joy of serving him and his our Hot Pastrami special. In addition to years of dedicated service and top-notch joking, Coach was also an early tester of our mail order Sandwich Kit initiative after his time at NWS. Thanks for being you, Coach.
  4. We placed an order for 3,000 boxes! Mail Order season is a wild world, and it is almost upon us. To the uninitiated, three thousand boxes likely sounds like a lot. It turns out, the uninitiated are absolutely correct, as it doesn’t take a genius to recognize the masochism to which we subject ourselves each winter. Our boxes come from All Boxes Direct, and are additionally packaged with recycled denim insulation (we add a Jean Jacket to every order).
  5. The Hygge Collection is available! I took a semester of Norwegian in college, but I still struggle with the pronunciation of this word. Fortunately, I’m a pretty good Googler, so I found out the word is Danish and denotes a sense of coziness and comfortable conviviality with feelings of contentment and well-being. This collaborative Dewitt-Seitz Marketplace picnic basket—featuring products from NWS, Hepzibah’s Sweet Shoppe, Blue Heron Trading Company, and Amazing Grace Bakery & Café—might bring a little hygge to you or someone you hold dear.
  6. We’re getting another slicer! It's no secret that a huge part of our business’s success is our mail order market, but we’re not just slinging whole hams, porkettas, and turkey breasts. Previously, a good portion of the M.O. department’s days would be spent on one or both of the slicers downstairs, but now they will never have to leave the comfort of their very hygge office—even to slice their meats.
  7. The afternoons & evenings have slowed down (temporarily)! Obviously we’re grateful that our business experiences a bunch of endlessly busy days, but from time to time it is enjoyable for those of us on the ground floor to have some shifts to unwind, mess around and convince the restaurant across the hall to deep fry a couple of maple sage turkey & cottage bacon Monte Cristos, tell stories, share favorite music, and give curious customers a little extra attention. It might surprise you, but many humans seek personal enrichment and rewarding experiences, even on the clock. Smokehausers are artists, intellectuals, parents, activists, comedians, scientists, and just genuinely good people, and during the slow season, we have the opportunity to cultivate our own personalities within the context of our workplace.
  8. Sandwich Lab is coming up soon! I’ll write more about this in a future post, but plans are already being laid and sandwich experiments are being refined for our new tradition, the Sandwich Lab, in which we re-learn and re-analyze our techniques, pitch and vote on new potential menu items, and eat a lot of food, and which will be held this year on November 6th. We’ll be closing the shop a little early that day, so we have some space to innovate.

That’s all for this week. I hope none of you lost sleep last week over the missed post. I had sustained no debilitating injuries that kept me from writing, just a bunch of gigs in a row that distracted my simple mind. I’m 99.9% sure I’ll be back here with more Things™ next week, same-ish time.

Oh, and about that Monte Cristo: We made it on our haus-made white bread with swiss and cheddar cheese, and they covered it with French toast batter and graham cracker crumbles before they fried it. We enjoyed it, at their request, with our crayo. The marketing meeting notes inform me our delicious crayo—delicious is an understatement, by the way—will be part of an upcoming mail-order special, so stay tuned for more updates about that.And finally, Happy Halloweekend, ya ghouls!