In 2019, we shared nine unique Sandwich Lab creations with you, as monthlong specials. In November, when the Lab reconvened, everyone in attendance ranked those nine sandwiches—after which, the rankings were compared by the sales percentages of each sandwich in what I like to imagine was a highly scientific process.
After all the results were calculated, there were two outliers—sandwiches that excelled in the eyes of our staff just as much as in their popularity amongst our patrons.
So we thought, “Hey! Let’s bring them back for a victory lap.”
I present to you: The Wagner and The Sebu-Chan, with brief commentary from their creators.
We’ve got a lot to talk about this week. WordPress’s “readability” analysis is going to hate this post, but I hope you can find some joy while reading it. Brace yourself for an especially long-winded 5 Things™. Take care that your limbs don’t fall asleep.
Sandwich Lab—we won’t stop talking about it, but what is it?
*BUM BUM* IN THE DELICATESSEN SCENE, NEVER SHAKING UP YOUR SANDWICH MENU IS CONSIDERED ESPECIALLY HEINOUS. AT NORTHERN WATERS SMOKEHAUS, THE DEDICATED DELI EMPLOYEES WHO INNOVATE ON THE SANDWICH MENU ARE MEMBERS OF AN ELITE SQUAD KNOWN AS THE SANDWICH LAB. THESE ARE THEIR STORIES.
A place where dreams come true. Every Northern Waters Smokehaus employee gets a free shift meal each shift. This is an essential part of the Smokehaus business model: Well-nourished employees who feel valued are likely to work better. Newcomers are encouraged to familiarize themselves with the entire menu, so that is where their meals usually begin; however, there are dreamers and seekers among us. Eventually, there are those who travel through the looking glass, then down the rabbit hole, often there and back again, discovering obscured and forbidden combinations of flavor, and discerning the likes of which are their favorites. Colloquially, we refer to them as pet sandwiches, which is a very tender way to describe something that you obliterate with your mouth and hands, but that’s beside the point. These Seekers of the New Flavor wear their desire paths until they settle upon the True Recipe, and Sandwich Lab is the place where they may enter their creation in a fateful test against the gauntlet of their co-workers’ palates. And among those entrants, only the most Supreme earn their place upon the Sandwich Menu, some for a short time—more on this in a jiffy!—and some for good.
Having your creation up on the menu at a beloved deli feels good. The current permanent-menu sandwiches that came from this recent NWS tradition are the Cedar’s Secret, the Pork Lion, the Purple Range, the Hardhat, and the Adisalad—a rare salad entry that became the most recent Lab’s only permanent-menu addition.
A place where heretical beliefs are crushed! Sometimes—most often with our toasted sandwiches—steps in the preparation of sandwiches give way to shortcuts discovered in trying times, like the midst of an especially grueling 5-hour Summer rush; or to alternate arrangements of ingredients, like a Cajun Finn where all the vegetable elements are below the Cajun Smoked Salmon (the horror!). Imprecise amounts of condiments can make or break the overall experience of a sandwich. There’s a million-and-one things our sandwich makers have to juggle in their, ultimately and tragically limited, human brains while churning out those stacks of bread, meat, cheese, sauce and veg, and sometimes things just go astray.
Until Sandwich Lab, whereupon these heretical ideals are brought to heel, though not without the opportunity for fair trial. While a select panel of experts prepares its own case in the name of getting us back on course, there is also opportunity to determine if the old way really is the right way. A few examples of changes brought forth by Sandwich Lab include shifting the Big Dipper from a cold sandwich on a square roll, cut in thirds, to a hot sandwich on a hero roll, cut in fourths; and the admittedly very-involved multi-cycle toasting of ingredients—first separately, then stacked together—of the ’06.
A fun time. This blog is really playing up the drama of Sandwich Lab, but ultimately, it’s mostly a lot of laughter and snacking, with some demonstrations going on throughout the time. It’s a paid meeting and it’s only mandatory to those of us embroiled in the sandwich arts.
Now that we’ve gotten that out of the way, let’s get to these Things™, which will be a mixture of stone cold statistics and subjective observations.
A recap of Sandwich Lab 2019.
The dates of the nine monthlong specials had somewhat arbitrary beginnings and endings, based roughly around the first Monday of each month. For the sake of this retrospective, we’ll just note the month in which each ran. For the sake of your time, I’ll just include brief notes for each sandwich.
Probably my favorite of the sandwich lab specials, and that’s including my own contribution to the cycle. This is a very sauce-driven sandwich, including mayo, mustard and sriracha. While Turkey & Pastrami were the two meat options, the secret third option—Black Pepper & Coriander Atlantic Salmon—also made for a great savory & spicy sandwich.
Before this sandwich entered our lives, I had never really thought of cream cheese as a dipping sauce. After this sandwich, the recipe of which called for “A side of cream cheese, for dippin’,” I now recognize it as such. Smokehaus sandwiches with multiple meats are few and far between, so Turkey & Salami-mix as a double protein was certainly a treat. Hip-hop trio Salt’n’Pepa—after the DJ of which this sandwich was named—also toured this Spring, so the name was an apt tribute, mostly by accident.
So many Smokehaus products lend themselves easily to Bloody Mary construction. Originally, the plan for this sandwich was to have Bison Buddies as the main protein, however, due to prohibitive food costs and fluctuations in bison availability, we settled on our Beef & Pork Summer Sausage and Smoked Pancetta.
The early Sandwich Lab specials received a ton of marketing support (before we realized that it wouldn’t be sustainable in the busy months and dropped the hilarious video/audio clips), and the Bloody Mary got some of the best: breaking mirrors, smoke, and a reference to Stanley Kubrick’s cinematic butchering of The Shining (seriously, read the book).
This sandwich’s downfall was an ongoing struggle with the “bloody mary mixer” sauce, which was often unavailable, due to other prepping priorities. Its upside was its beautiful mess personality.
Michael brought this sandwich from a small coffee shop and deli in Sedona, AZ. Its name comes from the Australian owner, whose voice and accent is stuck in Michael’s head even to this day, whenever he smashes an avocado. The Wallaby marked the Smokehaus’s first-ever inclusion of avocado on the menu, and the sandwich itself was on the low-end of our price range. Additionally, it was a vegan sandwich, which is still new territory to a lot of our customer base—hence our recommended inclusion (for a slight upcharge) of Smoked Pancetta.
Our sincere apologies if associating the proud people of Australia with wallabies is at all insensitive. The name played into a Rocko’s Modern Life marketing sub-theme, and we thought it was cute.
The marketing of this sandwich was a bit erratic. The name comes from one of Sebastian’s nicknames, his suggested marketing notes were to include cats, because he loves cats, and it’s a great sandwich that elides the best parts of a handful of our other fish sandwiches—the Cajun Finn, the Sitka Sushi, and the Great Summer Caper—into one sleek package. All things considered, the Sebu-chan was available at the beginning of our busy Summer season, and it was a fish sandwich, [WHICH HAS PROVEN TO BE A SUCCESSFUL MODEL ON ITS OWN], so it sold quite a few units, and we received no bad reviews. I’d call this Sandwich Lab Special a success.
Another entry in the line of successful fish sandwiches that emerged from Sandwich Lab. In terms of percentage of units sold (the category we’ll be using to rate an aspect of the sandwich’s success in a later Thing™) the Schtick was on-par with the rest of the sandwiches, but in terms of how many it actually sold, this one is the winner.
The average (mean) number of units sold overall was 119.222222222, and the Schtick sold 229 units during its tenure. These numbers don’t account for factors such as how slow or fast business was at the time, but they’re still interesting enough to note. The next largest seller of individual units was the Wagner, at 133 sandwiches sold.
Harrison, its creator, is a proponent of bombastic flavor profiles, and this sandwich is no exception. Between pepperoncinis, lemon pepper, and cornichon pickles, this sandwich has a lot of flavor going on.
Jacob accurately assessed our need for a Smoked Lake Trout sandwich, and offered up this NWS spin on a New England Lobster Roll. The hurdle this sandwich had to struggle with was a general shortage of Lake Trout during the month of August. Fortunately, this delicious Lake Trout Salad and Smoked Pancetta sandwich (on our haus-baked Pullman white bread) only sold a modest amount of units—enough that it was worth the effort invested, but was still able to stay within the demand for it.
We took a break from Sandwich Lab specials, in hopes of finding the best local apples for the final sandwich.
Read about last year’s permanent menu addition: The Adisalad.
October is a much better time for apples. By waiting until this month, we were able to a.) get amazing Cortland apples from Washburn, WI (the remainder of which Patricia has been using in apple hand pies. So yum!) and b.) run my sandwich during my favorite month. While I consider this sandwich the Greatest of All Time, hence the name, others did not share my fervor. Points against this sandwich: neither Smoked Andouille (toasted, to boot), chèvre, nor apples are a regular part of our sandwich line. Additionally, the construction of this sandwich is rather involved—the andouille required several cycles in the oven to achieve perfect toastiness.
All things considered, I’ll still be bringing in my own apples and making this sandwich all the time.
Monthlong specials are tough.
Between training the workforce, developing marketing ideas, putting marketing ideas into practice, sourcing ingredients not ordinarily found at NWS, perfecting sauce recipes, keeping new ingredients in-stock, cultivating demand among our customers, and Flo creating detailed and accurate individual signs(!), a lot of resources went into these specials, which deserved more time to shine than we could practically allot them.
This is just to say, the upcoming Sandwich Lab probably won’t turn out the same way. We’re leaving our options open, and making no promises.
These are the actual numbers.
Your blogger is neither a statistics- nor a mathematics-oriented individual, but I have access to one particular set of data which offers a small insight into the relative success of each sandwich: percentage of units sold. Basically, during the Special’s time on the menu, how many were sold versus how many sandwiches/salads were sold overall. Since I don’t have access to the whole year’s data at this time, I won’t be “sharing my work.” You’re just going to have to trust me. Early results seem to be skewed to the nearest percent, while later results are slightly more accurate.
The Breakfast Club: 56 sold / 1%
The Wagner: 132 sold / 3%
The Spinderella: 128 sold / 2%
The Bloody Mary: 117 sold / 2%
The Wallaby: 86 sold / 1%
The Sebu-chan: 110 sold / 1.5%
The Fish Schtick: 229 sold / 1.7%
The Lake Trout Situation: 92 sold / 0.96%
The G.O.A.T.: 100 sold / 1.46%
We find this percentage useful in determining the relative success of the sandwich since each one had a slightly different price (making total sales less useful) and we have definite slow and busy seasons, in which our overall sandwich sales drop and increase drastically. A “fun” “game” you can play with the numbers I’ve given you is to calculate how many sandwiches/salads we sold in a given month. I’ll leave that up to you, and move on, because I’m finishing up this blog on my day off and want to wrap things up.
Sandwich Lab is coming soon.
At our November 3rd All-Staff Meeting, we determined that the next Sandwich Lab will take place on Sunday, November 17th at 7pm. Goals for this Lab: get new employees and veterans on the same page for our entire huge sandwich menu, perhaps find a couple new sandwiches for the board, and begin development of the sandwich whose naming rights we put up for auction on behalf of Friends of the Boundary Waters.Yes, an individual has earned the right to name an as-of-yet-undeveloped smoked fish sandwich, which will be available in our deli during Spring 2020.
I don’t always ask for feedback…
…but when I do, I make a big deal out of it.
If you’ve had any/all of our 2019 Sandwich Lab specials, and you have any critiques/complaints/compliments that you’d like to share with us, or if you think that any of the specials deserves a victory lap or a slot on our permanent menu, shoot me an email at email@example.com
I can’t make any promises about what we’ll do with the information (though if I want to quote you in any future media, I will 100% ask your permission).
It can be invigorating (I’ve heard). Jackets piled over sweaters sound cozy (in theory). Perhaps the most salient justification I can come up with is that the contrast of winter makes the balmy air of summer more meaningful.
All I know is that within minutes of touching down in Minnesota after my vacation, I was struck by a terrible cold, which kept me away from work, and still has me feeling like my head is stuck inside a fishbowl. Which wouldn’t really be so bad, if I didn’t want to provide you with a thoughtful 5 Things™ blog this week. Today’s blog is largely based on what sort of information I could gather in about two hours, while maintaining several arm’s lengths of distance between myself and all of my co-workers.
It is said that February is the cruelest month of the year, in terms of weather and temperature. I don’t know if any such things are said about March, but not “the cruelest month of the year” is good news to me.
Other good news this week includes:
A NWS Staff Party! We’re finally having our holiday party, and it is hosted by Pizza Lucé. Others may party more heartily, but nobody gets down quite like the Smokehaus. Our last party was the public 20th Anniversary party we threw back in September 2018, so it’ll be good to get back to basics and have a shindig for the team. I’m crossing all my fingers and toes, and I’m holding my breath as long as I can before the coughing fit is triggered, that I am back in good health in time for this party, since “free” Pizza Lucé pizza is a very exciting proposition.
Regardless of whether I am there, it is sure to be an excellent display of Smokehausers in the wild, gathered around the watering-hole, if we have any urban documentarians in our readership, that’s a free tip.
The Buddy System is not the official name of this new package deal, but that doesn’t mean I don’t think it should be*. Our grab&go case now features six-packs of Buddies—two each of our New Mexican hatch chile Big Jims, the bacon-cheeseburger-in-a-casing goodness of our Royale With Cheese, and the NWS classic, Bison Buddies. These six-packs are on sale for $12 each and make great gifts to yourself or others.
Smoked Salmon Buddies are the real deal as well. The smokers assure me the recipe—which includes a blend of Atlantic and Sockeye salmon as well as ginger and coriander (a couple of my favorite flavors)—is perfected. The Salmon Buds are available from our fish case for $3/stick.
Patricia continues to innovate with her cookies and pastries. This week, she took cues from authentic Jewish delis and whipped up a small batch of deli rolls: mini puff-pastries stuffed with turkey, pastrami and mustard, and topped with sesame seeds. This blog will almost always be posted on Friday, and yet so many of these exciting new small-batch items hit our shelves on Thursdays.
Heed this suggestion: if you want to be on the cutting-edge of new NWS specials and experiments, don’t wait for the announcement—just stop on in (or check our Twitter, Instagram and Facebook pages) and ask if there’s anything new and exciting to try.
On the cookie front, she basically hit my flavor preferences right on the nose with peanut butter & curry cookies. Thank you, Patricia.
Speaking of special things:
This is the last weekend that we’re serving the Sandwich Lab experiment known as The Wagner.
The Wagner is one heck of a sandwich. For those who haven’t tried it yet, it is your choice of Maple-Sage Smoked Turkey or Smoked Pastrami atop a mayonnaise-, Misty Mountain Mustard-, and sriracha-adorned hero roll, and topped with healthy portions of sweet’n’sour quick pickles and cilantro. This sandwich has the sauce, and if you’re keeping track of your sandwiches, it and the other monthly Sandwich Lab specials get you two stamps.
Beginning Monday, March 4th, we’ll be serving up the next Sandwich Lab special: The Spinderella. Official announcement forthcoming.
I think, after like 8 Things™, that it is time for me to go back to sleep. It’s been real. I hope you grace us with your presence in the deli, or order some delivery/mail order so we can grace you with ours.
*It occurs to me we have used this name in a Homegrown Music Festival-related campaign. Please forgive any confusion I may have caused.
In the delicatessen scene, never shaking up your sandwich menu is considered especially heinous. At Northern Waters Smokehaus, the dedicated deli employees who innovate on sandwich menu are members of an elite squad known as the Sandwich Lab. These are their stories:
It starts with a hero roll—I’m talking about bread here, but imagine tuck-and-rolling out of a speeding car hurtling toward the cliff’s edge—dressed with mayo and mustard, laden with your choice of smoked turkey or pastrami (heavy as the burden of a life of adventure), decorated with sweet & sour quick pickles, cilantro and sriracha. It ends with you, satisfied, wondering when you can eat another.
The Wagner is now available in our deli and for delivery for $10.75 + tax, and gets you two stamps on your sandwich card. We’ll be making it for a month, then pretending we forgot it ever happened, so don’t miss your chance. Take your palate on a wild ride with the Valkyries and order The Wagner.
What is Sandwich Lab?
At Northern Waters Smokehaus, our work is playing with food. That means sometimes, in the line of duty, we stumble upon an amazing combination of ingredients that evolves over several shift-meals into a noteworthy new sandwich. Other times we uncover a more efficient way to build a sandwich, or we swap an ingredient on a current menu item.
Sandwich Lab is an annual gathering of our staff to refine our sandwich-line skills, to come to agreement on any controversies, and—the best part—to introduce our pet sandwiches to the greater Smokehaus community.
Notable Sandwich Lab findings from previous years include the Cedars’s Secret, the Purple Range, the Phoebe, and the Pork Lion.
Last year’s Sandwich Lab had so many good sandwiches that we couldn’t decide on just one or two to add to the menu, so we decided to give them all a chance to shine, as month-long specials.
This year already feels like it’s going by too quickly. Welcome to the first 5 Things of February.
We closed early due to cold!We consider ourselves a pretty hearty bunch around here, but unsafe conditions and general lack of business due to the -100°F or whatever windchill (cold stories are not dissimilar to fishing stories), had us closing down the shop at 1pm on Wednesday.Generally, we try our best to be here for you in all forms of weather, but there comes a point where risking frozen appendages and cars breaking down in parking lots far from home just isn’t worth it.
Experiments with snack sticks!
Bison buddies are one of our most popular items. People love snack sticks, it turns out. Presently, we have a lot of time on our hands, and a lot of space in our coolers, so the smokers are going buck wild in development. Today they’re smoking Beef & Bacon Adobada Buddies and Sockeye Salmon Buddies tomorrow. Next week, rumor has it they’ll be throwing together Bacon Cheeseburger Buddies. And I don’t think they have any plans of slowing down. They’re going to keep churning out these new flavor creations until something—please forgive me—sticks.
Porketta special and soup/chowder specials!
We switched up our Thursday daily special this week. Using the same roll as our hot pastrami special, we topped it with thick-cut hot porketta, sliced cabbage, and fennel-garlic-herb aioli. We’re going to be running this special again, so if you’re sore about missing the first round, come down next Thursday.On Monday, we brought a favorite Northern Waters Restaurant recipe to our deli and offered Lake Superior Lake Trout chowder. The frigid weather seems to call for hot soup, so for the foreseeable future we’ll be offering $8 bowl/biscuit specials on Mondays, then $4 cups and $6 bowls until the week’s batch is gone.
On top of all that, it seems like every week there are new treats to try around here, whether they be cookies, meat sticks, soups, sandwich specials, sides or sauces.
Last week of the Breakfast Club!The first installment of our Sandwich Lab monthly specials is nearing its end. The Breakfast Club, a Clubhaus variant described by its creator as “unctuous and balanced,” will be available through the weekend, and relinquishes its spot on our menu for the next installation in the Sandwich Lab series: The Wagner.While the Breakfast Club might yet make future appearances in our deli, we will undoubtedly pretend to forget about it after Sunday. If you haven’t tried it yet, don’t let the opportunity slip. I’ve heard this Sunday is supposed to be “warm,” and a great day to try something new.
Sugar Plum & Hey Sweetie gift boxes!V-Day is just around the corner, and we’ve got some special gift boxes designed especially for the lovers out there. These boxes are also available for pick-up and delivery in town.“Hey Sweetie!” — $48 + standard shipping. From the product page:
Let us help you appreciate your sweetie. A little goes a long way. That’s what we’ve learned. Little moments, small gestures grandly received, extraordinary or mundane, they all make up the choreography of your sweet life as two. Send something made slowly, with love and appreciation for the process. Our “Hey, Sweetie” box includes Smoked Lake Superior Lake Trout, Black Pepper & Coriander Smoked Salmon, regional cheese and Croccantini crackers.
Sugar Plum — $50 + nonperishable shipping. From the product page:
Our favorites packed together for your delight and convenience. This box features our own Hausmade delicacies, as well as local favorites, for your loved one.
Gosh! That last one was a little vague. Let me tell you a bit more. The Sugar Plum comes with Dark Chocolate Malted Milk Balls & Sugar Plums from Hepzibah’s Sweet Shoppe, Fabbri Amarena cherries, Rosemary Croccantini crackers, and a salamini, all packed up in one of our red Smokehaus totes.
They’ll probably update that product page while I’m working in the deli today. Don’t @ me.