IN THE DELICATESSEN SCENE, NEVER SHAKING UP YOUR SANDWICH MENU IS CONSIDERED ESPECIALLY HEINOUS. AT NORTHERN WATERS SMOKEHAUS, THE DEDICATED DELI EMPLOYEES WHO INNOVATE ON THE SANDWICH MENU ARE MEMBERS OF AN ELITE SQUAD KNOWN AS THE SANDWICH LAB. THESE ARE THEIR STORIES:
It’s Monday, March 4th. That means our hottest new sandwich (which will be served cold) drops today. Peep the video below.
Salt & Pepper alone do not a taste make. Essential seasonings though they may be, they’re at their best when they are tying-together and highlighting a mix of flavors.
This audacious new Sandwich Lab experiment is known as the Spinderella, and it’s a gustatory tribute to the DJ of the legendary hip-hop outfit Salt’n’Pepa—she who deftly mixes the soundscape that supports the MCs’ rhythms and rhymes. The ‘Wich’s blend of ingredients is eclectic—mayo, mustard, dill pickle, salumi mix, turkey, red onion, and cilantro on a hero roll, with scallion cream cheese (for dippin’)—but elegantly mixed to create something greater than the mere sum of its parts.
If you can’t make it to see Salt’n’Pepa on tour this spring/summer, or to any of DJ Spinderella’s upcoming solo shows, just can’t wait, or even if you can do any or all of those things, stop by our shop and try our culinary tribute to the classic hip-hop trio during the month of March. Each Sandwich Lab special purchased gets you two stamps on your sandwich card.
The Spinderella is available in our deli and via delivery for $13+tax.
WHAT IS SANDWICH LAB?
AT NORTHERN WATERS SMOKEHAUS, OUR WORK IS PLAYING WITH FOOD. THAT MEANS SOMETIMES, IN THE LINE OF DUTY, WE STUMBLE UPON AN AMAZING COMBINATION OF INGREDIENTS THAT EVOLVES OVER SEVERAL SHIFT-MEALS INTO A NOTEWORTHY NEW SANDWICH. OTHER TIMES WE UNCOVER A MORE EFFICIENT WAY TO BUILD A SANDWICH, OR WE SWAP AN INGREDIENT ON A CURRENT MENU ITEM.SANDWICH LAB IS AN ANNUAL GATHERING OF OUR STAFF TO REFINE OUR SANDWICH-LINE SKILLS, TO COME TO AGREEMENT ON ANY CONTROVERSIES, AND—THE BEST PART—TO INTRODUCE OUR PET SANDWICHES TO THE GREATER SMOKEHAUS COMMUNITY.
NOTABLE SANDWICH LAB FINDINGS FROM PREVIOUS YEARS INCLUDE THE CEDARS’S SECRET, THE PURPLE RANGE, THE PHOEBE, AND THE PORK LION. LAST YEAR’S SANDWICH LAB HAD SO MANY GOOD SANDWICHES THAT WE COULDN’T DECIDE ON JUST ONE OR TWO TO ADD TO THE MENU, SO WE DECIDED TO GIVE THEM ALL A CHANCE TO SHINE, AS MONTH-LONG SPECIALS.
It can be invigorating (I’ve heard). Jackets piled over sweaters sound cozy (in theory). Perhaps the most salient justification I can come up with is that the contrast of winter makes the balmy air of summer more meaningful.
All I know is that within minutes of touching down in Minnesota after my vacation, I was struck by a terrible cold, which kept me away from work, and still has me feeling like my head is stuck inside a fishbowl. Which wouldn’t really be so bad, if I didn’t want to provide you with a thoughtful 5 Things™ blog this week. Today’s blog is largely based on what sort of information I could gather in about two hours, while maintaining several arm’s lengths of distance between myself and all of my co-workers.
It is said that February is the cruelest month of the year, in terms of weather and temperature. I don’t know if any such things are said about March, but not “the cruelest month of the year” is good news to me.
Other good news this week includes:
A NWS Staff Party! We’re finally having our holiday party, and it is hosted by Pizza Lucé. Others may party more heartily, but nobody gets down quite like the Smokehaus. Our last party was the public 20th Anniversary party we threw back in September 2018, so it’ll be good to get back to basics and have a shindig for the team. I’m crossing all my fingers and toes, and I’m holding my breath as long as I can before the coughing fit is triggered, that I am back in good health in time for this party, since “free” Pizza Lucé pizza is a very exciting proposition.
Regardless of whether I am there, it is sure to be an excellent display of Smokehausers in the wild, gathered around the watering-hole, if we have any urban documentarians in our readership, that’s a free tip.
The Buddy System is not the official name of this new package deal, but that doesn’t mean I don’t think it should be*. Our grab&go case now features six-packs of Buddies—two each of our New Mexican hatch chile Big Jims, the bacon-cheeseburger-in-a-casing goodness of our Royale With Cheese, and the NWS classic, Bison Buddies. These six-packs are on sale for $12 each and make great gifts to yourself or others.
Smoked Salmon Buddies are the real deal as well. The smokers assure me the recipe—which includes a blend of Atlantic and Sockeye salmon as well as ginger and coriander (a couple of my favorite flavors)—is perfected. The Salmon Buds are available from our fish case for $3/stick.
Patricia continues to innovate with her cookies and pastries. This week, she took cues from authentic Jewish delis and whipped up a small batch of deli rolls: mini puff-pastries stuffed with turkey, pastrami and mustard, and topped with sesame seeds. This blog will almost always be posted on Friday, and yet so many of these exciting new small-batch items hit our shelves on Thursdays.
Heed this suggestion: if you want to be on the cutting-edge of new NWS specials and experiments, don’t wait for the announcement—just stop on in (or check our Twitter, Instagram and Facebook pages) and ask if there’s anything new and exciting to try.
On the cookie front, she basically hit my flavor preferences right on the nose with peanut butter & curry cookies. Thank you, Patricia.
Speaking of special things:
This is the last weekend that we’re serving the Sandwich Lab experiment known as The Wagner.
The Wagner is one heck of a sandwich. For those who haven’t tried it yet, it is your choice of Maple-Sage Smoked Turkey or Smoked Pastrami atop a mayonnaise-, Misty Mountain Mustard-, and sriracha-adorned hero roll, and topped with healthy portions of sweet’n’sour quick pickles and cilantro. This sandwich has the sauce, and if you’re keeping track of your sandwiches, it and the other monthly Sandwich Lab specials get you two stamps.
Beginning Monday, March 4th, we’ll be serving up the next Sandwich Lab special: The Spinderella. Official announcement forthcoming.
I think, after like 8 Things™, that it is time for me to go back to sleep. It’s been real. I hope you grace us with your presence in the deli, or order some delivery/mail order so we can grace you with ours.
*It occurs to me we have used this name in a Homegrown Music Festival-related campaign. Please forgive any confusion I may have caused.