Posted on

5 Things: June 28th, 2019

So many Things™ this week, so little time to discuss them.

Photo by Clint Austin / caustin@duluthnews.com

Fortunately the Duluth News Tribune covered a big one for us—our beloved General Manager, and 18-year NWS staff member, Mary Tennis, is celebrating her last day being a central figure of Smokehaus life. Read about her next adventure here.

This week, we also had a planning meeting for our cookbook, which is currently in development. Mary has been central to the cookbook work that has gotten us so far, and I am personally grateful that she wants to continue working on the cookbook, because it means we’ll get to hang out, and she has an affinity for writing about food and NWS, which means future NWS cookbook owners are going to have some heartfelt reading in-store for them.

Grandma’s Marathon happened last weekend, and we survived the inundation of out-of-towners another year. We’re even doing pretty well at keeping all of our customer-favorite products in-stock. All of our salumi varieties are set to be available this weekend.

Honestly, none of these Things™ are what I want to write about this week. Maybe it’s the fact that, by the time this is posted, I will be in the midst of an 8-hour drive beginning a week of vacation, or maybe it’s just that, with all the heavy, beginning-of-a-new-chapter kind of stuff happening this week, I wanted to keep the blog nice and fluffy, but here it is—this week’s 5 Things™:

Our current best-sellers, by category (with brief commentary):

This information is based on our previous two weeks of sales. Take everything I say with a grain of salt. In the case of cured meats, several thousand grains of salt.

  1. Bent Hop is a winner. Bent Paddle Brewing Company has become a fine representative of our city’s craft brewing scene, and their Golden IPA is currently leading the beverage sales at our deli. It’s a perfect beer for Duluth summer weather, and by that, I mean it is versatile. Hot, sunny day? Crack open a crisp Bent Hop. Rainy, chilly, windy day? Enjoy that crispness indoors, and stimulate those blood vessels in your skin to a comforting simulacrum of warmth. Likewise, this beer goes well with just about every sandwich on our menu. Cheers to Bent Paddle.
  2. Carr Valley Apple Smoked Cheddar is almost the best selling cheese. Our little goat cheese medallions have outsold it, likely because of the ~$1 price point. The smoked cheddar, out of La Valle, WI, is a close second, which makes sense. It’s hard to punctuate a description of your store to include “smoked meats” and “cheese” without suggesting that the cheeses are also smoked, and beyond that, folks are frequently in the market for a good smoked cheese. The Apple Smoked Cheddar fills that role perfectly.
  3. Our top-selling baked good is Coconut Macaroons. Patricia, our CCO (chief cookie officer) can do no wrong. Somehow, since Patricia joined the team, cookies have become a top-seller in our deli. She even found a way to make coconut macaroons taste good—my own opinion, remember those salt grains. In addition to being sweet, and the perfect blend of chewy and crunchy, these cookies are also gluten free, which opens them up to a wider audience. They’re available for individual purchase, or make a great Box Lunch option.
  4. Big Jims are the current best-seller in meat sticks. They’ve outsold our Royale With Cheese bacon-cheeseburger sticks by a narrow margin, and our Smoked Salmon sticks by a sliiiightly less narrow margin. On top of that, they’re my personal favorite of our snack stick selection. Big Jim Hatch Chiles offer a mild, yet memorable, spice. The asterisk to this best-seller is that our Bison Buddies were out-of-stock the last two weeks. Bison Buddies still might be the one stick to rule them all. Only time will tell.
  5. “All Are Welcome” stickers are the best-seller in our swag selection. I love this because investing in the community is important and this item is about more than just the boundless accumulation of capital. Proceeds from the sale of these stickers go to Together For Youth, an organization that advocates for and provides support to LGBTQ youth in our community. I mean, the stickers look really cool too, but making an impact in the community makes them 100-times cooler in my mind. For more information about Together For Youth, follow this link.
  6. Here’s a bonus thing, which shouldn’t surprise you. Another tricky punctuation bit—should it not surprise you because, historically, I add bonus Things™ all the time, or should the fact itself not be surprising? Perhaps a bit of both. The Cajun Finn is still our number-one seller, selling 710 units in the last two weeks. I have been a part of at least one conversation about creating a specific “Cajun Finn-maker” shift to the deli roster.

Thanks for stopping by this week’s 5 Things™.

Posted on

5 Things: April 5th

On Monday, April 1st, we cut our menu down to just the Cajun Finn. It is our most popular sandwich by a wide margin, so we figured we’d do everyone a favor and eliminate the paralysis that comes from too many good option. Streamlining our sandwich menu received mixed reviews on our social media.

By popular request, we brought everything back. After just one day, we realized that sandwich menu diversity has always been a core part of our identity (at least since we started serving sandwiches, several million minutes before I began working here), and we restored the menu to its full glory, with a new sandwich, to boot——

We added The Bloody Mary to our sandwich menu. Usually all it takes is saying “Bloody Mary sandwich” and people salivate and groan with desire, but for anyone unconvinced, allow me to describe the process by which we make it:

It starts with a Kaiser roll from Johnson’s Bakery. For those of you who have spent any time in Duluth and have not checked out Johnson’s Bakery: Why not? They have a fantastic assortment of baked goods, including my favorite donuts and quick breads in the area, and NWS uses their rolls for several specials—BBQ Brisket on Wednesdays, Hot Pastrami occasionally on Wednesdays, Hot Porketta on Thursdays, and the Kaiser roll for our MN Pulled Pork on Fridays—and now for our April Sandwich Lab special.

We top the bottom slice of the roll with sliced green olives and dill pickle, then lay a slice of cheddar cheese on each side of the roll. We toast this for a couple of minutes alongside some smoked pancetta. It all gets nice and hot and crispy. Once it’s toasted, we throw four thick slices of beef and pork summer sausage over the melted cheese, olives, and pickles, then cover that with the pancetta. The pancetta is doused in a hausmade spicy tomato Bloody Mary sauce, then we finish it off with a cold slice of tomato, thin-cut red onion and a cilantro garnish.

The Bloody Mary costs $12.50+tax. Try it this weekend on our patio with a liquid Bloody Mary from Lake Avenue Café, if you’re feeling extra saucy.

Like all of our Sandwich Lab specials, this sandwich is only available for a month. It comes off the menu on May 6th. It also earns you two stamps on your punch card, if you’re into that sort of thing.

Perfect for brunch on the patio.

We are popping up all over town. We’re taking our small catering game to the next level with regular pop-ups at some of our favorite local watering holes. Our tentative (but nearing on fixed) monthly pop-up schedule looks something like this:

  • First Wednesday of the month: Bent Paddle Brewing Co. Taproom 5-8 p.m.
  • First Friday of the month: Hoops Brewing Company 5-8 p.m.
  • Alternating Thursdays: Cedar Lounge (April 4th) & Duluth Cider (April 11th) 5-8 p.m.

Next Friday, April 12th, we’re making a special appearance at the Cedar Lounge from 4-7 p.m.

(Tonight we’ll be at Hoops from 5-8 p.m.)

What we’re serving is bound to change at some point, but for now we’re really vibing on smoked chicken wings, sauced to order with maple sambal, soy ginger, or buffalo, and served with a delicious hausmade bleu cheese dipping sauce.

Our resident pickler/fermenter, TK, threw together some spicy zucchini kimchi for these pop-ups as well, and we keep a grip of smoked sockeye buddies and an assortment of our latest baked goods on hand.

To keep up on our poppings-up, follow us on Facebook, Twitter, and Instagram.

Patricia is just rude. I kid, of course, but she keeps making all of these cookies that make me want to spend all my money. It bears repeating that all of our cookies are available as Box Lunch options.

Her latest creation is a savory potato chip cookie sandwich with a sweet date filling.

She’s been making pasties with ingredients from our daily specials as well. So far, she’s made MN Pulled Pork and Maple Breakfast Sausage and Gravy (like finger-food biscuits and gravy) varieties. Look for them in our deli this weekend, and ask around if you don’t see any.

Forgive me my unskilled smartphone photography.

I’ll see you back here for more Things™ next week. Same Thing™ time, same Thing™ place.

Posted on

An Important Announcement About the Future of Northern Waters Smokehaus

Over the past year, we at Northern Waters Smokehaus have taken a serious look at our history and our present business model, as a way to plan for our future success.

At the beginning, we were just a small smoked fish shop somewhere in Superior, WI. After a great deal of hand-wringing, Eric gave in and came up with a few new options to satiate the customers who craved something more. Eventually the demand for something new built up again and Eric yielded, as he did again and again, and finally arrived at something beginning to look like the diverse lineup of products we offer. Frankly, it has gotten out of hand.

Before I get too far ahead of myself, we will still be offering a wide assortment of smoked fish & meats, cheese, olives, etc.

Sandwiches were originally just a marketing ploy. A chunk of baguette, cut and butter-spackled, is a perfect vessel upon which to sample out a few slices of saucisson sec. But, as the old saying goes, if you give a customer a sample sandwich, they’re going to want a sandwich menu.

And just like the smoked meats, the demand grew and grew, and so did the menu.

Offering a dazzlingly wide variety of options on our sandwich menu eventually became a point of pride. Silly protein-related puns turned into top-down designs of new sandwiches. Sometimes an employee would slap together a few random ingredients, obsess about it, start calling it a particular name over and over until it forcibly caught on. Sandwiches even came to folks in dreams, which is a sentence I never imagined I’d be able to write in a professional setting.

So we put them on the menu, gave them glorious painstakingly crafted signage, memorized how to make them, recommended them and observed people’s reactions to the clever names…then sighed as they ordered—yet again—the Cajun Finn sandwich.

cajun finn

The Cajun Finn: Scallion cream cheese, cajun-seasoned smoked Atlantic salmon, pepperoncinis, roasted red peppers, and lettuce on a ciabatta roll. Sure, it’s good. It may even be great. Heck, it’s probably exceptional. But every time?

In its nearly two decades of existence, the Cajun Finn has earned a cult-like following, and has become nearly synonymous with the name Northern Waters Smokehaus.

We’ve listened to the people, and are giving them what they want. So, without further ado, effective today, we are truncating our sandwich menu, and only offering the Cajun Finn. In the wise words of one employee, “choice is really just a burden.”

This is it.

Gone are the days of struggling to find a spot on the sandwich line to make a Hedonist, a Sitka Sushi, or a Northern Bagel. Gone are the days of the right-hand sandwich maker joking, “time to ride ‘the Finn Train,'” because, from here on out, it’s all Finn Train all day.

Our updated sandwich menu

We hope to see you soon for a sandwich. Try the Cajun Finn! It’s the only option.