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Product Feature: Beer, cider, and wine. Oh my!

We’ve added beer, cider, and wine to our menu. It only took us just about twenty-one years to do it—fitting, given the federal minimum age limit for purchasing alcohol.

All of our beer inventory is locally and regionally sourced, seasonally appropriate, and reasonably priced ($10 for Hoops Brewing crowlers, $6 for 16 oz craft beer/cider, $4 for PBR pounders). Whatever you’re getting to eat, any of these beers and ciders is going to be a great match.

We’ve carefully curated a tight selection of four natural wines—organically farmed and crafted without additives—available by the glass and by the bottle, with recorking service available.

Since folks are perennially interested in pairing advice, here’s a primer of our suggested pairings for each of the wines. However, beverage pairing is subjective, and any of these will go well with whatever sandwich/salad/salami basket sounds good to you.

Vinho Verde – Vale do Homem, Quintas do Homem, 2017.

This green-hued (hence the name) estate-bottled wine comes from a family-owned winery in northern Portugal and features a blend of Loureiro and Arinto, the two best indigenous grapes of the region.

Light bodied, with citrus and green apple notes and a slight effervescence, it is great alongside the Cold Turkey, Sitka Sushi, Slammin’ Gordon, and the NWS Salad, or with our dry-cured pepperoni or Spanish-style chorizo.

$5 BTG / $20 BTB

Rosé – Réserve de la Saurine, Lauduan Chusclan, 2018.

Grown on the gravelly banks of the Ceze River in southern France, this blend of Grenache and Cinsault grapes is light, crisp, and dry, with bright, crushed berry fruit. 

We suggest this wine alongside the savory flavor palates of our flagship Cajun Finn and Silence of the Lambwich sandwiches, as well as our mainstay veggie sandwich, the Fuzzy Bunny. Try it with our smoked ham and porketta as well.

$5 BTG / $20 BTB

White – Le P’tit Blanc, Clos du Tue-Boeuf, 2017.

The Loire Valley, where this vineyard is situated, has been a seat of wine production since the 1st century CE. Winemakers in this region are esteemed for their organic, biodynamic and natural winemaking processes. This white features a blend of Sauvignon Blanc with a little Chardonnay, and a complex palate of stone fruit, mineral, and citrus.

This wine is a perfect pair with just about everything we make and retail, but we recommend it especially with the Phoebe, Pork Lion, and Hedonist sandwiches, and alongside our smoked lake trout and salmon. Though it is perhaps a bit too on-the-nose, this wine also highlights the notes of Chardonnay in our Saucisson Sec.

$7 BTG / $30 BTB

Red – La Grume Beaujolais-Villages, or “La Grume”, Domaine de la Grume, 2016.

This soft and versatile red comes from a tiny winery in central France. It’s made from 100% Gamay Noir grapes and has a core of blackberry fruit, laced with bright cherry and minerality.

Pair it with buttery, savory sandwiches like the Banh Faux Mi, Squealy Dan and DeWitt-Seitzer. It’s truly a delight alongside our country pâté, smoked Berkshire ham, and any of our dry-cured salumi.

$6 BTG / $23 BTB


Have you tried any of our beers, ciders, or wines alongside our foods? Have any favorite pairings to share? Let us know in the comments, or tag us in a post on your social media. This is all new and exciting for us, and we’re dying to hear about your experience!

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5 Things: July 12th, 2019

5 Things™ is back from vacation. I had the best steak of my life (please pound your steaks thin and marinate them overnight before you ever consider cooking them), my very first experience with escargot, watched a Chicago-sized storm cloud travel over Chicago from a balcony at the epicenter of the cloudburst, and even got a wicked sunburn at a crowded beach, but didn’t manage to churn out a blog. Hopefully you just went about your lives and didn’t miss it too much.

Here’s a handful of things that I’ve learned about life at NWS since I’ve returned.

Andy has stepped into his role as Mail Order director.

I already knew about this one, but you may not have. Shipping our hand-crafted products around the nation is part of the foundation of our business, but the department has been without a leader for a couple months. In practice, perhaps you didn’t even notice, due to our staff’s ability to fill in the gaps.

We interviewed several candidates within our existing staff, and selected Andy to guide the future of this department. Training in as the director of this massive endeavor—December is one of our most profitable months, and that is in large part due to mail order—is no small, short, or easy task, so we wish Andy the best.

Tyler has evolved into his delivery/pickup assistant manager-form.

Tyler, who once told me he didn’t want any responsibility beyond being a good dishwasher—I’m paraphrasing—has now taken on more responsibility, seemingly of his own accord.

The delivery/pickup department, which has been going through its own evolution lately—simultaneously contracting its in-haus delivery hours and range, and expanding its hours and range through third-party delivery services Food Dudes and Bite Squad—welcomes Tyler’s affable leadership.

The Fish Schtick.

“Sandwich Lab” may be one of the most-oft repeated phrases in my blogging life. This month’s Sandwich Lab special (temporary addition to the sandwich menu) is a curious sandwich called the Fish Schtick.

Assembled on a haus ciabatta roll, it is composed of Traditional Smoked Atlantic Salmon, tomato, cornichon pickle, lettuce, mayo, and lemon pepper. It has a bright, complex, yet cohesive harmony of flavors tied together by the smoky goodness of our salmon.

The Fish Schtick accounts for about 2% of our sandwich sales during its time on the menu, which is nothing to shake a schtick at.

The months ahead will feature a Lake Superior Lake Trout-salad sandwich, and a smoked Andouille sausage, chevre, and green apple sandwich. Stay hungry, because all of these Sandwich Lab specials get you two stamps on your sandwich card. Now that’s value!

We have the hardest working production crew in town!

Okay, this may not be strictly true—I didn’t do any research—but hear me out: I checked in with our team of roughly five smokers about their life in the basement, and found out that they’ve been putting in hours—working double shifts, sometimes triples, and the occasional overnight—but that was only after some prying on my part.

Their first answer to my inquiry about life in the basement: “It’s pretty chill!”

How’s that for a winning attitude? This is the energy we need to take with us into the rest of 2019.

We had a span of 11 days that would have blown my mind when I started at NWS.

And I was on vacation the whole time.

When I began working at our humble deli, there was tangible excitement any time our daily sales were above $5,000. I’m pretty sure $9,000 in sales would have merited a pizza party, popping Champagne corks (or vigorously-shaken LaCroix cans), and maybe even some light screaming.

While I was out of town, our average daily sales were closing in on $10,000, even on days that we closed early, due to holidays and our Sunday hours. For eleven days.

We’re really glad you all like us so much.

We love you forever!

See you next time on 5 Things™.

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SANDWICH LAB: The Fish Schtick

IN THE DELICATESSEN SCENE, NEVER SHAKING UP YOUR SANDWICH MENU IS CONSIDERED ESPECIALLY HEINOUS. AT NORTHERN WATERS SMOKEHAUS, THE DEDICATED DELI EMPLOYEES WHO INNOVATE ON THE SANDWICH MENU ARE MEMBERS OF AN ELITE SQUAD KNOWN AS THE SANDWICH LAB. THESE ARE THEIR STORIES:


The Fish Schtick

Remember fish sticks? Breaded some-kind-of-whitefish, fried, frozen, reheated (perhaps in a microwave, or for the more patient among us, in the oven) and dipped in tartar sauce. Simple, delicious, nostalgic.

I sure do. I ate so many of those things in my youth that I had to take an extended break from fish.

Now imagine that experience, but more sophisticated, and with 100-percent less burnout. That’s what we’re channeling with The Fish Schtick.

Mayonnaise, lemon pepper, tomato, cornichon pickles, and lettuce on a Haus ciabatta roll form the flavor-framework of this sandwich, and our brown sugar-brined and perfectly-smoked Traditional Atlantic Salmon fills out the body.

It’s not deep-fried and it doesn’t come from a bag in your freezer, but it still hits like a blast from the past, and that’s the way Harrison (the sandwich’s inventor) planned it.

Beginning on Wednesday, July 3rd and running through Monday, August 5th, the Fish Schtick will be available for your consumption, and I strongly recommend you jump on this opportunity. Not only is this sandwich surprisingly delicious, but each one earns you two stamps on your loyalty card.


WHAT IS SANDWICH LAB?
AT NORTHERN WATERS SMOKEHAUS, OUR WORK IS PLAYING WITH FOOD. THAT MEANS SOMETIMES, IN THE LINE OF DUTY, WE STUMBLE UPON AN AMAZING COMBINATION OF INGREDIENTS THAT EVOLVES OVER SEVERAL SHIFT-MEALS INTO A NOTEWORTHY NEW SANDWICH. OTHER TIMES WE UNCOVER A MORE EFFICIENT WAY TO BUILD A SANDWICH, OR WE SWAP AN INGREDIENT ON A CURRENT MENU ITEM. SANDWICH LAB IS AN ANNUAL GATHERING OF OUR STAFF TO REFINE OUR SANDWICH-LINE SKILLS, TO COME TO AGREEMENT ON ANY CONTROVERSIES, AND—THE BEST PART—TO INTRODUCE OUR PET SANDWICHES TO THE GREATER SMOKEHAUS COMMUNITY.
NOTABLE SANDWICH LAB FINDINGS FROM PREVIOUS YEARS INCLUDE THE CEDARS’S SECRET, THE PURPLE RANGE, THE PHOEBE, AND THE PORK LION. LAST YEAR’S SANDWICH LAB HAD SO MANY GOOD SANDWICHES THAT WE COULDN’T DECIDE ON JUST ONE OR TWO TO ADD TO THE MENU, SO WE DECIDED TO GIVE THEM ALL A CHANCE TO SHINE, AS MONTH-LONG SPECIALS.
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5 Things: June 28th, 2019

So many Things™ this week, so little time to discuss them.

Photo by Clint Austin / caustin@duluthnews.com

Fortunately the Duluth News Tribune covered a big one for us—our beloved General Manager, and 18-year NWS staff member, Mary Tennis, is celebrating her last day being a central figure of Smokehaus life. Read about her next adventure here.

This week, we also had a planning meeting for our cookbook, which is currently in development. Mary has been central to the cookbook work that has gotten us so far, and I am personally grateful that she wants to continue working on the cookbook, because it means we’ll get to hang out, and she has an affinity for writing about food and NWS, which means future NWS cookbook owners are going to have some heartfelt reading in-store for them.

Grandma’s Marathon happened last weekend, and we survived the inundation of out-of-towners another year. We’re even doing pretty well at keeping all of our customer-favorite products in-stock. All of our salumi varieties are set to be available this weekend.

Honestly, none of these Things™ are what I want to write about this week. Maybe it’s the fact that, by the time this is posted, I will be in the midst of an 8-hour drive beginning a week of vacation, or maybe it’s just that, with all the heavy, beginning-of-a-new-chapter kind of stuff happening this week, I wanted to keep the blog nice and fluffy, but here it is—this week’s 5 Things™:

Our current best-sellers, by category (with brief commentary):

This information is based on our previous two weeks of sales. Take everything I say with a grain of salt. In the case of cured meats, several thousand grains of salt.

  1. Bent Hop is a winner. Bent Paddle Brewing Company has become a fine representative of our city’s craft brewing scene, and their Golden IPA is currently leading the beverage sales at our deli. It’s a perfect beer for Duluth summer weather, and by that, I mean it is versatile. Hot, sunny day? Crack open a crisp Bent Hop. Rainy, chilly, windy day? Enjoy that crispness indoors, and stimulate those blood vessels in your skin to a comforting simulacrum of warmth. Likewise, this beer goes well with just about every sandwich on our menu. Cheers to Bent Paddle.
  2. Carr Valley Apple Smoked Cheddar is almost the best selling cheese. Our little goat cheese medallions have outsold it, likely because of the ~$1 price point. The smoked cheddar, out of La Valle, WI, is a close second, which makes sense. It’s hard to punctuate a description of your store to include “smoked meats” and “cheese” without suggesting that the cheeses are also smoked, and beyond that, folks are frequently in the market for a good smoked cheese. The Apple Smoked Cheddar fills that role perfectly.
  3. Our top-selling baked good is Coconut Macaroons. Patricia, our CCO (chief cookie officer) can do no wrong. Somehow, since Patricia joined the team, cookies have become a top-seller in our deli. She even found a way to make coconut macaroons taste good—my own opinion, remember those salt grains. In addition to being sweet, and the perfect blend of chewy and crunchy, these cookies are also gluten free, which opens them up to a wider audience. They’re available for individual purchase, or make a great Box Lunch option.
  4. Big Jims are the current best-seller in meat sticks. They’ve outsold our Royale With Cheese bacon-cheeseburger sticks by a narrow margin, and our Smoked Salmon sticks by a sliiiightly less narrow margin. On top of that, they’re my personal favorite of our snack stick selection. Big Jim Hatch Chiles offer a mild, yet memorable, spice. The asterisk to this best-seller is that our Bison Buddies were out-of-stock the last two weeks. Bison Buddies still might be the one stick to rule them all. Only time will tell.
  5. “All Are Welcome” stickers are the best-seller in our swag selection. I love this because investing in the community is important and this item is about more than just the boundless accumulation of capital. Proceeds from the sale of these stickers go to Together For Youth, an organization that advocates for and provides support to LGBTQ youth in our community. I mean, the stickers look really cool too, but making an impact in the community makes them 100-times cooler in my mind. For more information about Together For Youth, follow this link.
  6. Here’s a bonus thing, which shouldn’t surprise you. Another tricky punctuation bit—should it not surprise you because, historically, I add bonus Things™ all the time, or should the fact itself not be surprising? Perhaps a bit of both. The Cajun Finn is still our number-one seller, selling 710 units in the last two weeks. I have been a part of at least one conversation about creating a specific “Cajun Finn-maker” shift to the deli roster.

Thanks for stopping by this week’s 5 Things™.

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5 Things: June 21st, 2019

Brace yourselves!

It’s Grandma’s Marathon weekend.

The weekend when the population of Duluth quadruples or quintuples (or something like that) and the place where it is most apparent is in Canal Park.

This 5 Things™ post is all about what to expect if you’re planning an excursion to the area this weekend.

Saturday of Grandma’s weekend is a historically chill day at NWS. I could list all of the reasons that I think factor into this, but the bottom line is that marathon Saturday is a great time to stop in for a weekend Smokehaus lunch. I can’t promise there won’t be a line, but it is typically much shorter wait on race day. That is, unless everyone reads this blog and gets the same idea. I can promise we’ll have our full beer and wine selection, and at least 90% of our sandwich menu, available.

We are shutting down delivery on Saturday. Between the vehicle- and foot-traffic, the parking spots that fill up as soon as a car leaves them, and the five-billion (or so) extra people in town who might pass through our doors, it isn’t a weekend conducive with delivery. We do our best to double-down and provide top-notch service from our DeWitt-Seitz Marketplace headquarters.

With that said—

There is a way to bypass our line (regardless of length) on this hectic weekend, and that is to place a pick-up order. Call us at (218)724-7307 (ext. 1) or place an order online—through our website, under the “Local Delivery” then “Order Online” tabs, or the ChowNow app.

When you show up, you have our permission to enter through the door with the big, red “Exit” sign hanging above it, and let an available employee know that you’re here to pick up “[your name here]’s order” of “[whatever it is you ordered].” If it isn’t already waiting behind out sandwich line, we’ll make a quick call downstairs to run it up.

If you’re not running in—or affiliated with anyone running in—the race, you may feel like avoiding the rigmarole altogether, but it doesn’t necessarily have to be that way. Making your way down to Canal Park can be a totally pleasant experience, so long as you know that parking will be a challenge. Grandma’s takes over one parking lot with their tents, and Lake Avenue Café has tents set up in the DeWitt-Seitz Marketplace parking lot. There are a number of paid parking lots, around Canal Park and downtown, and metered spots on South Lake Ave. Here’s the marathon’s route map:

Download or keep a tab open of that map here.

There’s two big concerts going on in the area. This is my favorite reason to head down to Canal Park during marathon weekend.

The line-up for the Grandma’s tent is available here.

Our neighbors at Lake Avenue Café also put on a great weekend of entertainment, food and drink. Check out this line-up:

It’s like a who’s-who of Twin Ports music, with some exceptional out-of-towners rounding out the nights. If you haven’t heard them or seen them live, GGOOLLDD is a band that has some great tunes and puts on an excellent show.


That just about covers the five Things™ I wanted to discuss with you. Wherever you may be this weekend, whatever you may be doing, I hope you stay safe and hydrated. If you’re in the Canal Park area, be patient with your fellow humans and plan ahead—giving yourself that extra fifteen-to-thirty minutes can make a huge difference in finding a parking spot and avoiding unwanted stress.

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5 Things: June 14th, 2019

A lot of Things™ happened this week at NWS. Here’s a handful of them.

Wine joined our beverage list.

We’re officially selling beer and wine in our deli. This is huge news for us, as people love to have a beer or a glass of wine—which we’ll be selling by the glass, or by the bottle with the option of corking it to-go—with a meal.

As soon as we received our buyer’s license, we had pallets of beer from our neighbors at Hoops at our door, ready to sell. Our other vendors quickly followed suit, and we were fully-stocked on beer by the evening.

The wine orders operate on a different schedule, so we went through the weekend without it, but as of yesterday, our wine selection has arrived.

Thought about describing our wines to you, but whoops!, I have not tried them & TK already knocked this one out of the park.

Each of our options falls into the category natural wines, or wines farmed organically and made without adding or removing anything during the fermentation . Like the production of our salumi, this is an ancient tradition. While I haven’t yet had a chance to try our wine selection (it’s only been a day—chill), TK has assured us each of them has something special to offer, and will pair well with just about any item on our menu.

The Spring Roll joined our sandwich menu.

Composed of smoked teriyaki tofu, cabbage, cucumber, pickled vegetables, lettuce, Marcona almonds, basil, cilantro, sriracha and sesame oil with rice vinegar all wrapped up in a naan (or on a hero roll, if you’re ISO a vegan option), this sandwich tickles the tongue, and is taking over a menu slot for The Tempest.

Patricia, who comes in at 5 a.m. to bake cookies and pasties before working in the deli, is an absolutely unstoppable force of creativity with food. Within weeks of her tenure at NWS, she already had folks abuzz about the prototype to this sandwich. Just a few short months later, it has arrived on the sandwich board. At the time, we were making variants with pork loin, gravlax, tofu and even skipping the prepped protein altogether—all of which had their strengths, and are available as substitutions for essential carnivores—but we’ve landed on tofu.

One final note on the Spring Roll: Unlike most of our sandwiches—which are best consumed immediately, or at least within the day if you—there is a strong undercurrent amongst our staff that the sandwich is best eaten after a short wait, or even chilled.

I usually can’t wait that long, but it is worth noting: this is a great picnic sandwich, for that reason.

Michael left for Bonnaroo.

Our co-worker Michael—who typically arrives at work with a ukulele in his hands and a song in his heart—left Tuesday to make his way to Tennessee for Bonnaroo Music Festival.

In addition to catching not one, but two Phish sets, he’s also decided he wants to be the Duluth, MN Bonnaroo Street Team. It sounds a lot more labor intensive than it actually is—he’s just taking a selection from several local breweries, and some NWS “buddies” & swag to the annual Craft Beer Exchange—but it is still awesome that he’s chosen to represent our city.

While I doubt most or any of our readership is currently in Great Stage Park, TN, at the festival, or reading this post in time if they are, check our Instagram later today to see how NWS’s first trip to Bonnaroo is going.

Final round of interviews for our Mail Order director position.

If you didn’t know that we’ve been operating sans-Mail Order Director for an undisclosed temporal span, that’s a good thing and doesn’t surprise me. Our team has a knack for filling-in the cracks when they appear. The marketing & media team have taken over the mail order phone calls, an we needed only list the job internally to find a handful of candidates.

The interview process came to a close this week, and next week, we should have a new director in-place. We’re only six months out from the wild, wild West that is late-November through the end of the year in mail order, so they’ll have a lot on their plate to manage in a short span of time.

Thank you for your patience in the meantime. Our mail order clientele are awesome, and a fundamental aspect of our success as a business, so not having someone specifically in-place to handle that job is not a state in which we ever hope to stay for long.

They asked me if I wanted to lead another scavenger hunt.

This was basically my reaction, I think, though I don’t know the context of this .gif.

Last July, we hid twenty sandwiches-worth of magnets around town in honor of our Twentieth Anniversary. With the exception of a few very thoughtful responses I received, the campaign went over well.

This year, we’ll be doing things a little bit differently. The stakes will be higher, it’s going to be more challenging, and it’s going to happen slightly later in the Summer (personal reasons, don’t worry about it), but believe me when I say I’m very excited to get any willing participants into the outdoors, getting their hands dirty—maybe literally—in pursuit of free NWS grub & swag.

Stay tuned for details in the very near future. Until next time, I am Ned, and these have been five things that happened this week at NWS.

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5 Things: June 7th, 2019

Northern Waters Smokehaus is always evolving.

There are new faces in several departments and more to come in the near future, but there is also a bunch of new hardware. Coolers break down, and cases run out of space. Replacing and upgrading equipment happens more often than you’d expect.

This week’s deli overhaul was a big one, but quite smoothly. The two changes that might catch your eye are the beverage cooler and the fish case. Both are bigger, and in your line of sight when you enter the deli.

The fish case is now a replica of our smoked meat case, which we held onto from the NWR days. Lately, our fish case has been packed to the brim—with candied king salmon and smoked salmon sticks becoming NWS mainstays—almost to our detriment. Cramming a bunch of items in a small space and having to decide which things we stock does our product a disservice. Now that we have a bigger case, there should be no need to wonder whether there are All-Season Filets or Baby Tails. There is room for it all.

The beverage cooler will now need room for our array of soft drinks, as well as beer and wine (*cough* we’ve already got Hoops Brewing beer in-stock and more on its way *cough*). In addition to replacing our old beverage cooler with a taller one, we also swapped out our secret deli freezer for another cooler, to hold back stock of beverages. Fortunately, the freezer has a place in our third floor office.

And finally, my favorite piece of repurposed gear—a cooler that stopped cooling and became extra dry-storage, but needed to stay because it’s our expo station—is now a fully-functional cooler/expo station.

On the aesthetic front, we have new, larger, green and red respectively “Enter” and “Exit” signs (Summer lines! We are prepared for ye this time!) and Flo is painting a mural on our side of the hallway to the elevator. It was a drab hallway, though exceptional at its purpose—leading us to the elevator and service staircase—and in need of some love. Flo has been coming in at 6 a.m. every day to catch as many hours of empty hallway as possible, because Flo is amazing (and the illustrative voice of NWS). The mural—which features at least four very pleasant colors, and whimsical pigs and fish—will be hard to miss and easy to enjoy. I’m personally quite excited to observe the process each morning I come in to work.

We launched another Sandwich Lab special this week. The Sebu-Chan features our scallion cream cheese and buttery Atlantic salmon gravlax on a hausmade ciabatta roll. That alone would make a pretty tasty sandwich, but creator Sebastian complemented that base with a jean jacket (cilantro+sriracha), cucumber, tomato, onion, and lettuce. It’s a sandwich you’ll try once in earnest and end up craving the rest of the week. It’ll be available through the end of June via delivery and in our deli. It costs $10.25 before tax, and, like all Sandwich Lab specials, gets you two stamps on your sandwich card.

We’re at Hoops Brewing for a pop-up tonight, Friday, June 7th. We’re selling half and whole sandwiches, of the Cajun Finn, Cold Turkey, and Fuzzy Bunny varieties. You can now have a Cajun Finn and a Hoops beer at Hoops and Northern Waters Smokehaus.

The Kenspeckle Letterpress shirts are in! I don’t mean to belabor my excitement about this, since I have mentioned it several times before, but they’re finally in, in all sizes! We even have a few nice photographs of them, which is something that previous posts lacked.

Look at these cool T-Shirts:

I can’t wait to pick up a “Fish” shirt, finally. The shirts are $20 and printed on soft, breathable cotton. If this style of art appeals to you, check out the Kenspeckle Letterpress studio. It’s on the second floor of the DeWitt-Seitz Marketplace.

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SANDWICH LAB: The Sebu-Chan

IN THE DELICATESSEN SCENE, NEVER SHAKING UP YOUR SANDWICH MENU IS CONSIDERED ESPECIALLY HEINOUS. AT NORTHERN WATERS SMOKEHAUS, THE DEDICATED DELI EMPLOYEES WHO INNOVATE ON THE SANDWICH MENU ARE MEMBERS OF AN ELITE SQUAD KNOWN AS THE SANDWICH LAB. THESE ARE THEIR STORIES:


The Sebu-Chan is an inspired reimagining of a classic NWS-style sandwich—composed of scallion cream cheese, gravlax, cucumber, tomato, onion, cilantro, lettuce, and sriracha on a hausmade ciabatta—but I’d invite you to think about it more poetically:

The Sebu-Chan, named for its creator, Sebastian—based on a nickname—is inspired by his love of cats. Like a cat, it is playful and bright, but it has a bite. It’s a perfect sandwich to showcase our delicious, buttery gravlax.

It’s whimsical in design—like a rainbow strawberry pop-tart cat flying through space at high speeds to the beat of its own song—but every bite is dead serious delicious sandwich artistry. Like a cat, it is quite pretty to look at, and you might find yourself suddenly compelled to squeeze the heck out of it/take a big bite out of it. It’s called “cute aggression,” and it is totally normal. Fortunately, this is not your pet, so that would be totally okay and appropriate.

The Sebu-Chan will be available in our deli, and via pickup and delivery, Wednesday, June 5th through Sunday, June 30th for $10.25 and like all Sandwich Lab creations, it gets you double stamps on your loyalty card.


WHAT IS SANDWICH LAB?
AT NORTHERN WATERS SMOKEHAUS, OUR WORK IS PLAYING WITH FOOD. THAT MEANS SOMETIMES, IN THE LINE OF DUTY, WE STUMBLE UPON AN AMAZING COMBINATION OF INGREDIENTS THAT EVOLVES OVER SEVERAL SHIFT-MEALS INTO A NOTEWORTHY NEW SANDWICH. OTHER TIMES WE UNCOVER A MORE EFFICIENT WAY TO BUILD A SANDWICH, OR WE SWAP AN INGREDIENT ON A CURRENT MENU ITEM. SANDWICH LAB IS AN ANNUAL GATHERING OF OUR STAFF TO REFINE OUR SANDWICH-LINE SKILLS, TO COME TO AGREEMENT ON ANY CONTROVERSIES, AND—THE BEST PART—TO INTRODUCE OUR PET SANDWICHES TO THE GREATER SMOKEHAUS COMMUNITY.
NOTABLE SANDWICH LAB FINDINGS FROM PREVIOUS YEARS INCLUDE THE CEDARS’S SECRET, THE PURPLE RANGE, THE PHOEBE, AND THE PORK LION. LAST YEAR’S SANDWICH LAB HAD SO MANY GOOD SANDWICHES THAT WE COULDN’T DECIDE ON JUST ONE OR TWO TO ADD TO THE MENU, SO WE DECIDED TO GIVE THEM ALL A CHANCE TO SHINE, AS MONTH-LONG SPECIALS.
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5 Things: May 31st, 2019

This week on 5 Things™, we delve into the surprising success of a new side, the never-ending fluctuations of our deli’s interior, the timely return of a classic piece of NWS swag (and what NWS swag can do for you), some comings-and-goings, and previews of what’s to come from our Sandwich Lab and our shop in-general.

Kale caesar salad.

You likely already have an inkling that NWS is good at smoking fish and other meats. You probably also know that we’ve garnered some acclaim for our sandwiches. You might even know that we have a smartly curated selection of olives and local cheeses. You might not know that we regularly introduce new side options to our menu. While some of them hide behind the sandwich line and signs on our menu board, we’ve begun displaying others in the deli case, next to our smoked meat selection.

It has paid off. Not only do our sides taste great, they are also aesthetically pleasing. Being able to see them (and buy them in whatever weight quantity you choose) helps sell them—meaning you’ll continue to see them. To that end, we’ll continue stocking the meat case with our tried-and-true and latest sides, as well as pasties and pre-sliced/pre-packaged meats.

This week we tested a roasted kale caesar salad, and sold it all within the day. Which pleases me, because the salad is good, and I want it to stick around. Don’t believe me? Try it.

Sass aside, if you ask, you can definitely try it.

A shortened wall.

If you’ve been following us for the last half-decade, you’ll have an idea what I mean when I say the shop is always in flux. For example, when I started at NWS, our workspace was literally half the size it is now, and the line ran the opposite direction. Working at NWS is at times reminiscent of a game of Tetris or Jenga—constant rotation and reconfiguration and treacherous pulling and replacing.

The wall between our seating area and the sandwich line is an important boundary. Watching us work really isn’t the best use of anyone’s time—many of us are self-conscious individuals, who work less efficiently when observed, and you don’t really want to be watched while you eat, do you?

Joking aside, the barrier does have one glaring limitation—it is very tall. When it was first installed, I called it the “Wilson Wall.”

So Oneida, ahead of schedule (thank your local Oneida employee for their steadfast work immediately), cut down a segment of the wall and moved the counter top down with it. This means patrons and staff under 5’7″ will finally be able to make eye contact and just generally communicate when handing out and picking up orders.

As with many small changes we make to our workspace, the benefits may not be immediately obvious—force of habit has made me place orders on the higher segment of counter even with the lowered counter in place—but over the Summer, this will undoubtedly result in a smoother interface when picking up your food.

With the impending arrival of beer and wine, there is more reconfiguration to come. Nothing too world shattering, though you might notice some different stainless steel and glass making its way into the shop over the next month or so.

Kenspeckle Letterpress shirts went to print.

These shirts are great. They showcase the brilliant, meticulous, and clever work of local printmaking legend Rick Allen, whose studio (the aforementioned Kenspeckle Letterpress) is located on the second floor of the DeWitt-Seitz Marketplace, and for whose dedication to the Split-finger Fastball variant of the Clubhaus sandwich we are forever grateful.

On Thursday, our friends at On The Limit, let us know that they had begun printing the shirts. That means that, soon enough, these shirts will be available in all sizes, on softer, more breathable cotton.

Speaking of NWS swag: If you’re spotted (or if you politely point out to us) wearing our gear/carrying our totes/etc., you’ll get 10% off your order. Every. Single. Time.

The Wallaby leaves us.

Our first-ever avocado sandwich, which came to us via our annual Sandwich Lab, is entering its last weekend.

If you haven’t yet tried this avocado, lemon pepper, balsamic, locally-sourced ramps, and tomato sandwich, on our hausmade Prince Myshkin Rye, this weekend is your last chance. If you’re feeling a bit more carnivorous, try it with crispy smoked pancetta.

When the Wallaby leaves us, another Sandwich Lab special takes its place: The Sebu-Chan.

The name comes from a nickname for its creator, Sebastian, and the sandwich is a playful variation on the classic salmon & cream cheese sandwich.

The Sebu-Chan—gravlax, scallion cream cheese, tomato, cucumber, onion, lettuce, cilantro and sriracha on a hausmade ciabatta—will be available Monday, June 3rd through Sunday, June 30th.

A few things I’m looking forward to at NWS.

I tried to fit a few different Things™ in this slot, but came up short each time. So, in lieu of anything better, here’s a short list of things that I’m looking forward to in my own personal life at Northern Waters Smokehaus, that might also be interesting to you:

  • The Cookbook. It’s happening, and though the public will have to wait some time before it is in their hands, a good deal of my near future is set to be entangled with the text.
  • Another Hemlock Preserve event. The first time I was involved with a Smokehaus event at Hemlock Preserve—the charming barn on the edge of Jay Cooke State Park in Esko, MN—I played music for five hours, essentially nonstop. It was a strange feat that I don’t know I could repeat. I’m not sure how involved I will be with the event, but I will certainly have some words to write about it as it draws nearer. The event is still in development, but based on previous experience, it will happen toward the end of Summer, feature an awesome menu, good music, and an optional party bus to get to and from the location.
  • Grilling NWS brats & sausages. Our Maple Breakfast Sausage is my favorite sausage, period, but that’s not what I’m talking about. I’m not sure whether the Beer Brat (made with Grain Belt Premium), Apple Brat or Classic German Brat is my top choice for the grill, but I will say that white onion (raw, grilled, or sautéed), NWS Kimchi and Sauerkraut are great toppings respectively. We’ve got Jalapeño Bacon Brats and Italian Sausage too, for those seeking a bit more bite in their brat. Tucked away in a corner, these products often go unnoticed. The time to grill is nigh. Don’t sleep on these sausages.
  • Honorable mention to our Smoked Ribs. They’re back in stock, available weekly as our Monday special, and great for any BYO grilling events or potlucks. Or just as any ol’ meal. $10.99/lb in 2 lb racks or half-racks for these beauties is a steal!
  • Northern Waters Catering. Though we’ve been at the catering business quite a while, this year we’ve really decided to get our act together, putting in a lot of creative work, developing an extensive menu that showcases our best abilities and depth, making an Instagram profile specifically for our catering department, and putting Hannah’s capable hands in charge of the operation.
    I love catering events because they showcase different shades of NWS not found in the deli, both in terms of food served and the service offered. It’s a bit more refined, and less of a grind. It’s a breath of fresh air, reminiscent of a childhood field trip, traveling to an offsite location and not making six to eight sandwiches per ten minute increment. And the catering pay rate is great for the staff. My Nintendo Switch isn’t paying for its own games, so I am into that.
  • More Sandwich Lab specials. With fun official and working titles like Jacob’s Lake Trout Situation, The Perfect Fall Sandwich, and The Fish Stick, they’ve clearly got a lot to offer the imagination, and it’ll be a satisfying mystery to resolve once you can finally taste them. And honestly, the ads our marketing team has been creating for them get more fun every month.

Well, I think I’ve said quite enough. Happy Friday, or whichever day you might be reading this.

Posted on

“5” Things: May 24th 2019

Last Friday, I sure tried to post a 5 Things™ blog. I came in a half-hour early for my deli shift, sat down to post it, and saw nothing but this:

What can you do?

So I kept my laptop open and in-sight all day, on our in-haus WiFi, and my own personal mobile hotspot, and even Lake Avenue Café’s WiFi (thanks, Lake Ave!).

To no avail.

So I headed home, and gave it a shot on my own WiFi.

I gave up on periodically pressing ‘Publish’ at 6pm, and resigned myself to enjoying my weekend, blog be damned.

If you are reading this, this 5 Things™ blog was successfully posted.

This week we had many meetings!

Sunday night, we had a long overdue ALL STAFF MEETING in which we discussed the impending Summer rush, our future in offering beer & wine, plans for our patio, and much more. Afterward, pizza and carbonated beverages were consumed.

Then on Monday night, those of us who will be in a position to sell the aforementioned beer & wine attended a scintillating alcohol service training.

After the alcohol service training, the D&D group entered the Pit of Blood and Fortune in a battle royale that thrust us into direct combat against each other, and ended up imprisoned by an Illithid in the service of a Beholder. That seemed like an adequately depressing place to end after learning the harsh potential consequences of alcohol over-service, so we’ll see what happens next week.

How about some exciting news?

Smoked ribs are back in stock!

Just in time for Memorial Day weekend and the commencement of grilling season! Ribs sell for $10.99/lb in whole (~2 lb) and half racks.

Perfectly seasoned and smoky.

Today we have have racks coming fresh out of the smoker, which really is the best way to have any smoked meats. Place your pickup order over the phone on ChowNow for $9 half racks and $16 whole racks. All the convenience of skipping the deli line, with a little bit of savings on the sale as well. This fresh-smoked rib special will be happening through Monday (Memorial Day) or until we run out.

Order online here

We don’t talk about our ribs that much, outside of pop-ups, so consider this our way-too-late Smoked Ribs Product Launch™. Starting on Memorial Day, smoked ribs will be our Monday special.

Ribs and kimchi is a haus favorite!

Kenspeckle Letterpress shirts are returning soon!

Our classic shirts, long only in-stock in the sizes nobody was looking for, are returning soon, in all sizes! Designed by master printmaker Rick Allen at Kenspeckle Letterpress, these shirts are one of our oldest pieces of inedible brand merchandise, and we’re looking forward to restocking them. Now in softer, more breathable cotton!

Spicy Tales of Charcuterie!


We took our last trip out to Hemlock Preserve!

Not our last trip ever, of course. Just the final installation of our extended/postponed/multiply rescheduled catering photo shoot series.

This particular trip featured two charming friends of NWS in a mock breakfast-picnic-slash-Jay-Cooke-hike scenario.

When we present the final product of these photo shoots, you’re getting the cream of the crop—maybe 15-25 photographs—but a ton of work goes into finding those perfect couple dozen images. Here’s a tribute to all the surprisingly hard work that goes into making dozens of artful plates of food, transporting them between multiple buildings (rain or shine), finding the best light, positioning the plates, capturing their best angles, and so on, and so forth:

Northern Waters Catering news!

Our Northern Waters Catering menu has been in development for the past several months, and I’ve finally begun to put the first draft that hit my desk last week into a solid second draft. It’s only a (brief) matter of time until the menu will be in your hands. While the menu is full of our favorite and most requested dishes, it is not exhaustive of our capabilities.

And now, the crowning segment of this blog.

I am pleased to announce:

So pleased!

Hannah/Northern Waters Catering got a new cooler! It is not only quite stylish and large, but also has wheels and evidently a ruler etched into it! You’ll likely spot it any time we are out around the town, and on our patio this Summer.T

We’re at the halfway point of Sandwich Lab specials!

The Breakfast Club, The Wagner, The Spinderella, The Bloody Mary, and now The Wallaby comprise the first wave of our Sandwich Lab specials.

Sandwich Lab is an annual meeting where we brush up on our sandwich making skills and have the opportunity to share our favorite personal sandwich creations for review by the staff and potential inclusion on the menu. And it is typically a lot of fun. Last year, there were too many good entries to pick just one or two, so we decided to run ten of them as monthlong specials, and add one (the Adisalad) to our permanent menu.

The Adisalad

We’ve begun keeping a running tally of our Sandwich Lab specials and how they’ve sold against total sandwiches sold during their tenure.

Hannah is 66.5% certain that these statistics will factor into future Sandwich Lab discussions.

How many Sandwich Lab creations have you tried? Which was your favorite? Do you have any advice for escaping the clutches of a mind flayer? Let us know in the comments.