Over the past year, we at Northern Waters Smokehaus have taken a serious look at our history and our present business model, as a way to plan for our future success.
At the beginning, we were just a small smoked fish shop somewhere in Superior, WI. After a great deal of hand-wringing, Eric gave in and came up with a few new options to satiate the customers who craved something more. Eventually the demand for something new built up again and Eric yielded, as he did again and again, and finally arrived at something beginning to look like the diverse lineup of products we offer. Frankly, it has gotten out of hand.
Before I get too far ahead of myself, we will still be offering a wide assortment of smoked fish & meats, cheese, olives, etc.
Sandwiches were originally just a marketing ploy. A chunk of baguette, cut and butter-spackled, is a perfect vessel upon which to sample out a few slices of saucisson sec. But, as the old saying goes, if you give a customer a sample sandwich, they’re going to want a sandwich menu.
And just like the smoked meats, the demand grew and grew, and so did the menu.
Offering a dazzlingly wide variety of options on our sandwich menu eventually became a point of pride. Silly protein-related puns turned into top-down designs of new sandwiches. Sometimes an employee would slap together a few random ingredients, obsess about it, start calling it a particular name over and over until it forcibly caught on. Sandwiches even came to folks in dreams, which is a sentence I never imagined I’d be able to write in a professional setting.
So we put them on the menu, gave them glorious painstakingly crafted signage, memorized how to make them, recommended them and observed people’s reactions to the clever names…then sighed as they ordered—yet again—the Cajun Finn sandwich.
The Cajun Finn: Scallion cream cheese, cajun-seasoned smoked Atlantic salmon, pepperoncinis, roasted red peppers, and lettuce on a ciabatta roll. Sure, it’s good. It may even be great. Heck, it’s probably exceptional. But every time?
In its nearly two decades of existence, the Cajun Finn has earned a cult-like following, and has become nearly synonymous with the name Northern Waters Smokehaus.
We’ve listened to the people, and are giving them what they want. So, without further ado, effective today, we are truncating our sandwich menu, and only offering the Cajun Finn. In the wise words of one employee, “choice is really just a burden.”
Gone are the days of struggling to find a spot on the sandwich line to make a Hedonist, a Sitka Sushi, or a Northern Bagel. Gone are the days of the right-hand sandwich maker joking, “time to ride ‘the Finn Train,'” because, from here on out, it’s all Finn Train all day.
We hope to see you soon for a sandwich. Try the Cajun Finn! It’s the only option.