Good news, everyone! We’ve finally depleted our inventory of sandwich cards, which means we’ve rolled out our NEW LOYALTY PROGRAM! One free sandwich/salad per ten sandwiches/salads was a pretty sweet deal, but we wanted to shake things up, so we devised a new system to give you more rewards, more frequently.
Introducing the Sandwich Lover Extraordinaire card:
The former sandwich card worked as follows: Each sandwich/salad you purchase earned you one stamp on the card.* Ten stamps earned you one free sandwich/salad.
The new program works as follows: Twenty-one little fish; eighteen red, three blue. Each sandwich/salad you purchase earns you one hole punched red fish. Every six punches along the way, you earn earn the rights to a new prize, which can be redeemed immediately, or at your leisure. When you redeem your reward, we’ll punch a hole in the respective blue fish.
Once you have purchased 18 sandwiches/salads, you’ll have earned all three perks along the way. Maybe you used them as you got them, maybe you redeem all three at once after purchasing that eighteenth sandwich/salad. Maybe you redeem all three at once the next time you come in, or maybe you redeem them individually the next three times you come in. It’s entirely up to you.
We will still honor completed “old” sandwich cards!
If you have filled out a ten-stamped sandwich card during the course of our previous loyalty program, you still get that free sandwich—and the stamps of any incomplete sandwich cards are transferrable to the new loyalty card.
So, what are the prizes?!
After six punches: One free snack stick (“buddy”), based on availability. Whether it’s a Big Jim hatch chile beef stick, a Royale With Cheese bacon-cheeseburger stick, a Smokehaus classic Bison Buddy, or a Smoked Salmon Buddy, you’re in for a treat.
We had a big weekend (7/19-7/21), and we didn’t run out of anything we planned on having in-stock.
That’s all. We have evidently found our stride. As always, if you’d like to ensure we have what you’re looking for, give us a call before you stop in @ (218)724-7307. You can even place a pick-up order, then skip the line when you arrive.
The D&D Summer Season.
While our epic, levels one-through-twenty—for the uninitiated, that is all the levels—campaign is on hold through the summer, it doesn’t mean we haven’t been rolling dice and speaking in funny voices. With new characters and varying levels of seriousness, we have taken to a ghostly sea as a cohort of debt collectors-become-zombie-hunters, taken up arms as an elite unit of kobolds to punish another group of kobolds for their crimes against the Dragon Queen, Tiamat—namely stealing magical artifacts from the Queen’s hoard—by stealing powerful magical artifacts from the Queen’s hoard, and a handful of other brief adventures to come, before we return to our dubious heroes’ adventures in Waterdeep.
Good cheese weekend.
Taylor, our resident cheese connoisseur, announced at our morning meeting that this is a great weekend for cheese lovers at the Smokehaus. Primarily, it’s the Comté (or Gruyère de Comté) that just arrived at our deli. The flavor of this semi-soft, unpasteurized cow’s milk cheese from the Franche-Comté region of France is heavily influenced by the natural pastures and strenuous guidelines for a cheese to carry the name.
My personal favorite cheese that we’ve ever carried, Shepherd’s Way’s Sogn Tomme, will also be a regular fixture in our grab and go case until at least the end of summer. It’s a buttery and crumbly sheep’s milk cheese, with a slightly higher fat content, and it is too good for mere words when drizzled with local honey and decorated with a blueberry, if that sounds good, but slightly lacking, put that combo on top of a cracker and add a bite of smoked salmon to the mix.
A number of other great cheeses are in-stock as well, including Marieke Young Gouda and Carr Valley Apple Smoked Cheddar.
Our current cheese selection has even me, a lactose intolerant individual, drooling.
All Pints North this weekend.
More than 120 MN breweries gather at this enormous Bayfront Festival Park gathering each year, and attendees make their way through the offerings two ounces at a time. Lovers of beer travel hundreds of miles to attend this event (which is listed on the website as “Sold Out”), so expect a busy weekend in Canal Park and downtown, with ancillary events at local breweries and restaurants all weekend.
In honor of All Pints North, and our newly minted selection of adult beverages, Eric Goerdt himself will be slinging beers on our patio today (Friday) from noon until sometime after noon—weather permitting—to try to cater to the influx of beer enthusiasts and test out the viability of “refilling” beverages on the deck. Hopefully no one has to wait in a summer Smokehaus line just to grab another beer.
Next week on 5 Things™: It’s August! Whoa! Where did the summer go?
We’re in the dog days of summer—or we might not be—and life at NWS is heating up. Our first Thing™ offers an option for cooling down:
We’ve got White Claw!
I still haven’t tried it*, but this low-calorie, gluten-free, slightly boozy seltzer water has become iconic of Summer 2019. One-hundred percent of planned beach expeditions I have attended this year have featured a cooler half full of White Claw cans. It’s reported to be refreshing and taste quite good. I may or may not have “liked” a meme featuring a can of Hidden Valley Ranch White Claw this morning on the ‘Gram.
We received our first shipment of Grapefruit White Claw this week. Lightly-flavored effervescent beverages (affectionately known as “day beers”) are a longtime staple of life at NWS—a former deli manager once challenged herself to drink twelve cans of LaCroix in a shift, and the grapefruit and lime varieties of Topo Chico sparkling water have become a fast favorite for staff and patrons alike—so it follows quite naturally that our early forays into hard beverages would include what I am now exclusively calling “nighttime day beers” in my head.
*By the time this blog is posted, I may have consumed at least one can of White Claw.**
**Leif and I drank our first nighttime day beers together on the patio after work.
Heirloom tomato season is in full effect!
Every July, we purchase a beautiful bounty of locally-grown heirloom tomatoes from Hammarlund Nursery in Esko, MN. Ken Hammarlund himself brings us dozens of pounds of these delectable tomatoes in weekly increments when the season is in full-swing.
These ‘matos are not only exceptional on the palate, but also come in beautiful colors—bright greens, yellows, and purples, and swirls of all three—so they are remarkably pleasant to prep for the day.
If you’ve ever been on-the-fence about sandwiches with tomatoes, July into the first few weeks of August is a great time to try them.
Waiting for your order on the patio is easier than ever!
We love our small storefront and our home in DeWitt-Seitz Marketplace, but it’s not without its shortcomings. The hallway we share with Lake Avenue Café can become crowded whenever the sandwich queue is even a little backed up.
“Stick around. We’ll call your name when your food is ready,” was essentially the script. Those who wanted to establish themselves at a table on the patio were also given the annoying task of periodically sending an emissary inside to check on the status of their food.
But this has all changed now that we have added a public address system to our patio. We’ll default to calling out names un-amplified in the deli, but if no one comes running, we’ll double-down on the PA.
Grab that spot outside, catch some extra rays of sunshine, experience a bit of leisure while we make your order.
A little bit of Smokehaus lore.
Research and development for our first cookbook has provided a wellspring of insights into the growth of the Smokehaus. A bunch of these tidbits will make their way into the pages of the book, and some of them are going to pop into the 5 Things™ blog now and again.
During a rapid-fire meeting Tuesday morning on our patio, the topic of our salmon seasonings came up. Dill is a no-brainer when it comes to salmon, and a blend of black pepper and coriander bears a strong resemblance to another popular preparation of meat, but what of cajun seasoning?
Our cajun-seasoned smoked Atlantic salmon is a fairly popular item of its own, but unless you arrived at this web address accidentally and have no idea how you got here or how to navigate away from this page, you have probably heard of the Cajun Finn. The sandwich that outsells half of the rest of our menu. 40% of the sentence “I’ll have a Cajun Finn,” which is sometimes 40% of all words said by an individual ordering as part of a group.
Cajun-seasoned smoked salmon, it turns out, was an experiment with a current trend that ended up wildly successful.
Paraphrasing Eric: “People were putting cajun seasoning on everything, so we tried the same thing with smoked salmon, and people loved it.”
That’s a pretty wild innovation to just stumble into, and serendipitous. Who knows where the Smokehaus would be without the cult success of the Cajun Finn? I like to imagine the excellent quality of our food would have carried us to similar heights, but it’s impossible to say.
Two new product features on our blog!
They put me to work this week—alongside work on the cookbook, a handful of press releases, and some updates of our online swag descriptions, I also whipped up a couple of posts about our selection of natural wines with suggested food pairings, and an often overlooked menu item, the fish basket. Since you’re already here, think about checking them out.
5 Things™ is back from vacation. I had the best steak of my life (please pound your steaks thin and marinate them overnight before you ever consider cooking them), my very first experience with escargot, watched a Chicago-sized storm cloud travel over Chicago from a balcony at the epicenter of the cloudburst, and even got a wicked sunburn at a crowded beach, but didn’t manage to churn out a blog. Hopefully you just went about your lives and didn’t miss it too much.
Here’s a handful of things that I’ve learned about life at NWS since I’ve returned.
Andy has stepped into his role as Mail Order director.
I already knew about this one, but you may not have. Shipping our hand-crafted products around the nation is part of the foundation of our business, but the department has been without a leader for a couple months. In practice, perhaps you didn’t even notice, due to our staff’s ability to fill in the gaps.
We interviewed several candidates within our existing staff, and selected Andy to guide the future of this department. Training in as the director of this massive endeavor—December is one of our most profitable months, and that is in large part due to mail order—is no small, short, or easy task, so we wish Andy the best.
Tyler has evolved into his delivery/pickup assistant manager-form.
Tyler, who once told me he didn’t want any responsibility beyond being a good dishwasher—I’m paraphrasing—has now taken on more responsibility, seemingly of his own accord.
The delivery/pickup department, which has been going through its own evolution lately—simultaneously contracting its in-haus delivery hours and range, and expanding its hours and range through third-party delivery services Food Dudes and Bite Squad—welcomes Tyler’s affable leadership.
The Fish Schtick.
“Sandwich Lab” may be one of the most-oft repeated phrases in my blogging life. This month’s Sandwich Lab special (temporary addition to the sandwich menu) is a curious sandwich called the Fish Schtick.
Assembled on a haus ciabatta roll, it is composed of Traditional Smoked Atlantic Salmon, tomato, cornichon pickle, lettuce, mayo, and lemon pepper. It has a bright, complex, yet cohesive harmony of flavors tied together by the smoky goodness of our salmon.
The Fish Schtick accounts for about 2% of our sandwich sales during its time on the menu, which is nothing to shake a schtick at.
The months ahead will feature a Lake Superior Lake Trout-salad sandwich, and a smoked Andouille sausage, chevre, and green apple sandwich. Stay hungry, because all of these Sandwich Lab specials get you two stamps on your sandwich card. Now that’s value!
We have the hardest working production crew in town!
Okay, this may not be strictly true—I didn’t do any research—but hear me out: I checked in with our team of roughly five smokers about their life in the basement, and found out that they’ve been putting in hours—working double shifts, sometimes triples, and the occasional overnight—but that was only after some prying on my part.
Their first answer to my inquiry about life in the basement: “It’s pretty chill!”
How’s that for a winning attitude? This is the energy we need to take with us into the rest of 2019.
We had a span of 11 days that would have blown my mind when I started at NWS.
And I was on vacation the whole time.
When I began working at our humble deli, there was tangible excitement any time our daily sales were above $5,000. I’m pretty sure $9,000 in sales would have merited a pizza party, popping Champagne corks (or vigorously-shaken LaCroix cans), and maybe even some light screaming.
While I was out of town, our average daily sales were closing in on $10,000, even on days that we closed early, due to holidays and our Sunday hours. For eleven days.
IN THE DELICATESSEN SCENE, NEVER SHAKING UP YOUR SANDWICH MENU IS CONSIDERED ESPECIALLY HEINOUS. AT NORTHERN WATERS SMOKEHAUS, THE DEDICATED DELI EMPLOYEES WHO INNOVATE ON THE SANDWICH MENU ARE MEMBERS OF AN ELITE SQUAD KNOWN AS THE SANDWICH LAB. THESE ARE THEIR STORIES:
Remember fish sticks? Breaded some-kind-of-whitefish, fried, frozen, reheated (perhaps in a microwave, or for the more patient among us, in the oven) and dipped in tartar sauce. Simple, delicious, nostalgic.
I sure do. I ate so many of those things in my youth that I had to take an extended break from fish.
Now imagine that experience, but more sophisticated, and with 100-percent less burnout. That’s what we’re channeling with The Fish Schtick.
Mayonnaise, lemon pepper, tomato, cornichon pickles, and lettuce on a Haus ciabatta roll form the flavor-framework of this sandwich, and our brown sugar-brined and perfectly-smoked Traditional Atlantic Salmon fills out the body.
It’s not deep-fried and it doesn’t come from a bag in your freezer, but it still hits like a blast from the past, and that’s the way Harrison (the sandwich’s inventor) planned it.
Beginning on Wednesday, July 3rd and running through Monday, August 5th, the Fish Schtick will be available for your consumption, and I strongly recommend you jump on this opportunity. Not only is this sandwich surprisingly delicious, but each one earns you two stamps on your loyalty card.
WHAT IS SANDWICH LAB?
AT NORTHERN WATERS SMOKEHAUS, OUR WORK IS PLAYING WITH FOOD. THAT MEANS SOMETIMES, IN THE LINE OF DUTY, WE STUMBLE UPON AN AMAZING COMBINATION OF INGREDIENTS THAT EVOLVES OVER SEVERAL SHIFT-MEALS INTO A NOTEWORTHY NEW SANDWICH. OTHER TIMES WE UNCOVER A MORE EFFICIENT WAY TO BUILD A SANDWICH, OR WE SWAP AN INGREDIENT ON A CURRENT MENU ITEM. SANDWICH LAB IS AN ANNUAL GATHERING OF OUR STAFF TO REFINE OUR SANDWICH-LINE SKILLS, TO COME TO AGREEMENT ON ANY CONTROVERSIES, AND—THE BEST PART—TO INTRODUCE OUR PET SANDWICHES TO THE GREATER SMOKEHAUS COMMUNITY.
NOTABLE SANDWICH LAB FINDINGS FROM PREVIOUS YEARS INCLUDE THE CEDARS’S SECRET, THE PURPLE RANGE, THE PHOEBE, AND THE PORK LION. LAST YEAR’S SANDWICH LAB HAD SO MANY GOOD SANDWICHES THAT WE COULDN’T DECIDE ON JUST ONE OR TWO TO ADD TO THE MENU, SO WE DECIDED TO GIVE THEM ALL A CHANCE TO SHINE, AS MONTH-LONG SPECIALS.
It’s a big week in town: Homegrown Music Festival is in full-effect.
But this isn’t a music blog, so let’s stay on-track.
A changing of the guard.
Another month has gone by, and that means it’s time for a new Sandwich Lab special. On Monday, May 6th, the warm, buttery aroma and savory goodness of the Bloody Mary is leaving our deli to make way for our first ever avocado sandwich, the Wallaby.
Enjoy some different angles of the Wallaby.
Framed with our haus-baked Prince Myshkin rye, the Wallaby also features fresh tomato slices, ramps, lemon pepper, and a balsamic reduction.
Ironically brought to our collective attention by Michael, who is allergic to avocados, the sandwich is inspired by the best-selling sandwich at Creekside Coffee in Sedona, AZ, where he worked for a time.
The Wallaby’s run will span from May 6th to June 3rd.
Beer and wine.
If all goes as planned—which seems to be the case—come Summer, we’ll be licensed to serve beer and wine. This is big news for us. As a company forever growing in our hearts, expanding our business to accommodate such a popular commodity can only be a good thing. While nothing is set in stone, the conversation has revolved around a curated selection of beer in cans and boxed wines.
We hope you’ll join us on our patio this Summer and enjoy an appropriate amount of buzz with your sandwich.
We packaged 150 lbs of smoked bacon.
In individual pounds, to boot!
An online food retail service—which I’m not going to name, since I believe there is an amount of surprise/secrecy implied—has selected our smoked bacon to be a part of its monthly subscription box that may or may not be called “The Best of the Best.” We’re honored that our bacon has been recognized as such, just as we’re stoked every time anyone tells us (or their friends) that one of our offerings is their favorite.
Lamb taco pasties.
Tuesday’s tacos were in a class of their own. Taylor whipped up some Lamb Birria—an adobo sauce originating in Jalisco, Mexico, traditionally served in a soup form, but adopted as a style of taco—which we served on corn soft-shells with pickled red onion, cotija cheese, cilantro, and salsa verde. This savory and mildly spicy delight blends guajillo chiles, ancho chiles, garlic, cinnamon, Mexican oregano and bay leaf, and slow-cooks all those flavors into tender shredded lamb shank.
Patricia, never missing a beat, apportioned some of the special for a limited run of pasties.
Yes, imagine all of the above ingredients packaged together inside a folded and rolled masa pastry, available to be heated in our deli, or taken home and prepared on your own time.
If you love or even casually enjoy stuffed pastries, check our meat case when you stop in for the latest pasty selection.
Work. I don’t know who invented work, but I’d like to have a word with them. It typically makes up anywhere from a quarter to just over a third of the hours in the day—unless I’m really out of touch with whom is reading this blog—and oftentimes you’re seeing the same rotation of people when you work. It’s sort of like a family. Needless to say, things can get a bit tense, and even blow up, as they did in this case.
When I sat down at Leif’s desk—which is my favorite place to write the 5 Things™ blog, due not only to the fantastic natural light and eclectic decorations, but equally to the risk of needing to move all of my mess when Leif needs to write a schedule or print a sign—I was appalled, though not surprised to find this remnant of an interpersonal clash.
Please remember that every person you meet and each of your coworkers is following their own personal path, and struggling with all of their own issues which are not only valid, but also impossible to fully comprehend unless that person is you, and even then those struggles may not be fully comprehensible. Look for the goodness in others and be a mirror to reflect back that goodness. And lay off the demerits.
This week has gone by in a blur, or maybe it’s just me. Between the unexpectedly busy lunches, self-imposing limited hours on my office days, running out of gas on the freeway and showing up an hour-plus late, and three separate band practices each falling directly after a full day of work, I’m not quite sure where the week went.
But there’s a handful of Things™ to freeze-frame within that blur, so let’s take a brief moment to slow down together.
Bison Buddies are back in stock!
Bison, sourced to our specifications, is expensive. We took a brief break from making Bison Buddies, relying instead on our Royale With Cheese bacon-cheeseburger sticks, Big Jim hatch chili beef sticks, and Smoked Sockeye Salmon Buddies to sate your meat stick cravings, but Bison Buddies are back! All four of our snack sticks will be available all weekend (and beyond) in our deli.
We’ve got whole and half hams for sale!
We have slow-brined, slow-smoked, never frozen, locally sourced and processed whole and half Berkshire hams for $9.99/lb while supplies last. These hams—around 6-8 lbs/half and 12-16 lbs/whole—are perfect for a holiday roast or potluck, and great as leftovers.
This is a first-ever for NWS. Previously, DeWitt-Seitz Marketplace has closed its doors on Easter Sunday, but this year it’s staying open, and so are we. Our deli’s doors will be open from 10 a.m. to 5 p.m. Unless they sell more quickly than anticipated, we’ll have the aforementioned hams for sale.
Speaking of sales: Wild-Caught Smoked Alaskan King Salmon is 20% off until it’s gone.
We launched the @NorthernWatersCatering Instagram account!
Although it has been live for about a month now, we finally feel like it is up-to-snuff, with comprehensive information about our catering philosophy, options, frequently asked questions, and beautiful images taken from actual catering events. Carefully crafted by our creative team, and approved by Catering Captain Hannah, it is, like our catering service itself, set up to expand elegantly in 2019.
For more information about catering, specific inquiries, or quotes, contact Hannah at firstname.lastname@example.org
We launched our Mother’s Day gift box!
Sure, it might be a bit early to announce this, but is showing gratitude to mothers ever out-of-fashion?
This year’s Mother’s Day gift box is simple, elegant, and affordable: A pairing of nourishing smoked sockeye salmon with sweet hausmade boursin cheese, alongside the subtle and steadfast support of Carr’s water crackers.
If the title seems a bit esoteric, don’t worry too much. You have a couple of options: a.) type “explosive cyclogenesis” into your search engine of choice (step a2.) profit), or b.) wait for me to tell you it’s the technical terminology for the so-called “bomb cyclone” ravaging the Midwest.
If you’re still with me, I must confess that the extremely low barometric pressure is affecting my ability to weave the goings-on around the Smokehaus into an interesting narrative roughly describing the week.
Instead of reaching, I’ve decided to share some suggestions with you, based on my own personal experience and taste. Do with these suggestions what you will.
Have a ginger ale with your Slammin’ Gordon.
The Slammin’ Gordon is a fantastic sandwich as presented on the menu, but I rarely make one for myself without adding some pickled ginger. It is sweet and spicy, and it plays very well with the just about everything else in the sandwich, especially the diced cucumber and the horseradish in the salmon pâté.
However, all of our sandwiches are perfect the way they are, so if you’re a purist, why not try a beverage pairing that hits all the same notes? On the sweeter end, we offer Sprecher’s Ginger Ale in our deli. For something spicier, you could check out the selection down the hall from our deli at Blue Heron Trading Company.
The Italiensk pairs exceedingly well with Lemon LaCroix.
Unless you are vegetarian, vegan, or specifically tell me “anything but pork,” I will recommend the Italiensk to you. It always makes my short list of favorite sandwiches when prompted, and it goes well with just about any of our sides.
However, my preferred way to eat an Italiensk is alongside a lemon bubbly water. The sandwich itself is something of a paradox to me: There is enough food there to constitute a full meal, both in variety of ingredients and total caloric value of those ingredients, but it is so delicious and easy to scarf down quickly that eating it on its own leaves me wanting something. My greedy stomach yells at me to stuff more food into it, which sometimes ends up being the case—original kettle chips are my go-to in those moments—but my wise mind knows the truth: I just want to spend more time with my Italiensk.
Queue lemon bubbly water, which serves as a crisp and refreshing interlude between every bite, singing in tight two-part harmony with the basil near the top of the sandwich, and most importantly, extending the quality time I get to spend with one of my favorite Smokehaus sandwiches.
If you’re feeling bold, ask us for a single extra basil leaf on the side, tear it up with your bare hands, and put the basil confetti in your bubbly water. The benefits are twofold: an extra aromatic zip in your drink, and your hands will smell like basil, which is a great way to smell.
The Pork Lion makes me crave cola.
The Pork Lion is still a relatively young sandwich at NWS. It’s a hero roll with smoked pork loin, tomato, cumin slaw, lettuce, cilantro, mayo and red pepper flakes.
I’m no expert on cola flavoring, but I’m fairly certain at least two of the above flavors are present to some degree in most cola recipes.
Don’t overthink it, just try it. We usually have Coca-Cola and Diet Coke on hand.
The Motherlover deserves some extra love.
Arguably our most basic sandwich—white bread, mayo, lettuce, protein—the Motherlover begs for personal experimentation. It is almost the BYO sandwich we will never put on our menu.
For marginal price increases per ingredient, you can add whatever the heck you want to this sandwich, and it’s probably going to taste good, but my personal favorite addition involves bending the rules of what is considered right and proper by the majority of parents and guardians: You get to play with your food.
Here’s the trick: purchase the sandwich and a bag of kettle chips (whatever your favorite flavor is). When you get them, remove the top piece of bread and move the lettuce to the side. Place whatever amount of the chips you find appealing on top of the protein—I usually use about a third of the bag. Replace the lettuce and the bread and smush the newly reformed sandwich together.
Really enjoy the crunching of the chips under your might. It’s part of the experience. Then continue to enjoy the crunch and flavor enhancement in every bite.
This one comes with a special caveat—don’t enjoy them at the same time.
I’m trying to help you optimize your brain function here. Salmon is brain food. The Northern Bagel is a great way to start your day, a perfect pick-me-up for lunch, and even good in the evening. If you’re trying to kick your brain function into gear, enjoy it with a tall glass of hydrogen-dioxide.
Give your body a half-hour to begin processing all those awesome fatty acids—I am not a nutritionist, so this is more of a loose guideline than any sort of educated instruction—and cleanse your palate of the lingering smoked salmon and scallion taste, then crack open the cold press (which is available all around Duluth, but conveniently in our deli) and sip it slowly.
When the cold press hits you, every light will shine a bit brighter and the words and thoughts and feelings flowing through you may cause an overwhelming urge to finally finish your novel. Do that, or at least channel that exuberance into whatever the rest of your day holds. The fatty acids from the salmon have your back.
If you prefer a gentler caffeine buzz, and a flavor that pairs better with scallion cream cheese and smoked salmon, try one of our Honest Tea options. We carry lemon black tea and green tea.
Don’t forget to drink that glass of water.
One Thing™ that happened this week.
In preparation for our Summer and Fall catering seasons, we’re working with our longtime friend Sue Watt at Hemlock Preserve to market what we believe is a perfect venue for a Smokehaus-catered soirée—the aforementioned Hemlock Preserve.
On Monday morning, Hannah, Flo and I traveled out to Esko to visit Sue, pick through some linens and table settings, absorb some stories about the renovations going on throughout the property (including the new log cabins, the raised-platform yurts, and the eclectic decorations), and scout photo opportunities.
We had a great time, and are looking forward to our upcoming photo shoots. Here are some of my favorite smartphone camera photos in the meantime.
Over the past year, we at Northern Waters Smokehaus have taken a serious look at our history and our present business model, as a way to plan for our future success.
At the beginning, we were just a small smoked fish shop somewhere in Superior, WI. After a great deal of hand-wringing, Eric gave in and came up with a few new options to satiate the customers who craved something more. Eventually the demand for something new built up again and Eric yielded, as he did again and again, and finally arrived at something beginning to look like the diverse lineup of products we offer. Frankly, it has gotten out of hand.
Before I get too far ahead of myself, we will still be offering a wide assortment of smoked fish & meats, cheese, olives, etc.
Sandwiches were originally just a marketing ploy. A chunk of baguette, cut and butter-spackled, is a perfect vessel upon which to sample out a few slices of saucisson sec. But, as the old saying goes, if you give a customer a sample sandwich, they’re going to want a sandwich menu.
And just like the smoked meats, the demand grew and grew, and so did the menu.
Offering a dazzlingly wide variety of options on our sandwich menu eventually became a point of pride. Silly protein-related puns turned into top-down designs of new sandwiches. Sometimes an employee would slap together a few random ingredients, obsess about it, start calling it a particular name over and over until it forcibly caught on. Sandwiches even came to folks in dreams, which is a sentence I never imagined I’d be able to write in a professional setting.
So we put them on the menu, gave them glorious painstakingly crafted signage, memorized how to make them, recommended them and observed people’s reactions to the clever names…then sighed as they ordered—yet again—the Cajun Finn sandwich.
The Cajun Finn: Scallion cream cheese, cajun-seasoned smoked Atlantic salmon, pepperoncinis, roasted red peppers, and lettuce on a ciabatta roll. Sure, it’s good. It may even be great. Heck, it’s probably exceptional. But every time?
In its nearly two decades of existence, the Cajun Finn has earned a cult-like following, and has become nearly synonymous with the name Northern Waters Smokehaus.
We’ve listened to the people, and are giving them what they want. So, without further ado, effective today, we are truncating our sandwich menu, and only offering the Cajun Finn. In the wise words of one employee, “choice is really just a burden.”
Gone are the days of struggling to find a spot on the sandwich line to make a Hedonist, a Sitka Sushi, or a Northern Bagel. Gone are the days of the right-hand sandwich maker joking, “time to ride ‘the Finn Train,'” because, from here on out, it’s all Finn Train all day.
We hope to see you soon for a sandwich. Try the Cajun Finn! It’s the only option.
It’s in our motto—we’re always smoking something—but we’re not just a one-trick pony, and lately, it seems like something is always getting baked.
We have several bakers on staff—which I wouldn’t have been able to say a year ago*—but today we’re showcasing one of our recent hires, Patricia. If you’ve been reading the 5 Things™ blog the past few weeks, there have been several mentions of her work at the Smokehaus. It’s making waves.
Patricia has been baking off-and-on for the last fifteen years. At nineteen, she attended a six-month intensive baking course at the Pacific Institute of Culinary Arts in Vancouver, British Columbia, which she described as, “pretty old-school. A lot of old French men yelling at me.” Eventually, she and her brother opened Elfvin’s Bakery, a wholesale bakery in Grand Marais, which they owned and operated for three years before selling it to new owners who rebranded it as the Gunflint Baking Company.
After a move to Duluth and several years of living it up on our end of the North Shore, she arrived at our deli, and immediately brightened it up with her easygoing and upbeat personality—and her baked goods.
In addition to cookies, she’s also been heating things up with a variety of savory pastries, including scones using the end-pieces (see: repurposed “waste,” a very exciting for our sustainability-oriented hearts and minds) of the snack sticks that we have begun cutting to exact sizes—Smoked Salmon Buddy & Scallion Cream Cheese Scones and Royale With Cheese Scones, by way of example—and rotating meat & cheese combo puff pastries. At press time, she is plotting Pastrami, Swiss & Red Onion Pastries for tomorrow. Croissants, she informed me, are coming soon, as well as crackers. The anticipation is real.
Patricia is brimming with ideas of new pastries and sweet treats to debut in the shop, and we’re grateful for it. As her coworkers, we are the first line of defense in testing these treats for proverbial “poison.” It’s not much, but it’s honest (and delicious) work.
The savory pastries make for a quick and easy light lunch. Non-sandwiched cookies are also an option with your Box Lunch. Enjoy a few more photos of her work. Perhaps stop in and enjoy a few examples of her work in-person.
*My baker comment might be taken as fighting words amongst our talented staff. Surely, we have many talented bakers among our coworkers, but only recently have we utilized their talents in a large-scale commercial sense.