For a little over a year now, we moved to a pick-up and delivery model here at our humble little deli. It has had its challenges and we work to stay in front of those as fast as you can say “One Cajun Finn, please”. Many of you have wondered, “Can I use this gift card burning a hole in my pocket if I can’t come inside the deli?” YES! Yes you can!!
But first, let’s determine what KIND of gift card you have. We have two varieties here at The Smokehaus: the online “gift card” (really an online coupon) and physical gift cards (see picture below.)
The online gift cards are for orders placed in our nationwide shipping mail order department. Sending someone from out-of-town a little love from MN? This is where you would use this. The second species of gift card is a physical card that you would normally use at the register… normally. Except that things aren’t the normal we used to know.
To order for pick-up or delivery using your gift card:
Call us to place your order. (218-724-7307, Option 1)
Let us know you’re paying with a gift card and take note of the numbers on the back because they are extra tiny. We’ll ask you for those numbers to process the payment.
Need a last minute gift for your friend that you haven’t seen a year… because Covid? We’ve got you! Call us on the phone and we’ll treat that gift card just like a sandwich order and coordinate with you on a pick up here at the deli.
These days, it’s not uncommon for any of us to reflect on the past year and be wide-eyed and possibly fatigued at how much has changed in our worlds. The past year at Northern Waters certainly wasn’t anything we could have anticipated nor did we have a map to navigate what would come to be a new way of doing business for the foreseeable future. On March 11, we shut our doors to in-deli customers but remained open for pickup and delivery orders. “It was the slow season”, we said. “We’ll be okay”, we said. “We’ll make it work.” While our internal affirming statements came true, we really had no idea what was in store and the challenges we would collectively overcome.
“The business coming in, it’s not going to last,” we said, as people stayed home and we watched our favorite eating establishments forced to close up. We were so wrong. Suddenly it was summer. And it lasted. And it lasted and it lasted some more. Our customers all showed up by supporting our business with local pickups for our smoked salmon or deliveries of sandwiches to new home offices and socially-distant cubicles.
Meanwhile up on the third floor, our usually-sleepy-in-spring mail order department started looking more like the holiday season. Boxes of smoked goodness lined our hallways waiting for the big brown truck to come. Was this December all over again? What is happening?
We adapted by the second. We expanded our delivery zones. Our HR manager and owner would run deliveries. The culinary crew in the smokehuas proper would grab a delivery going to Gary or Deep Congdon. We juggled the phones and the online orders. The response from our customers was incredible.
We tried to plan for the time being only to discover we needed to tweak the plan. And then make a new plan. And then another. And maybe some more adjustments here… or there. And suddenly we are over a year into life in a pandemic world. And guess what? We are still adapting. It’s not a reflection of our inability to commit, rather, learning from all of our customers on the best way to deliver our products and quality service. The Smokehaus is a place of a constant effort to get it right.
I write this post with much gratitude for all our customers who helped keep The Smokehaus open for business. I would be remiss if I also didn’t acknowledge the incredible group of people I get to work with everyday. They took on the challenges in such admirable, whatever-it-takes attitudes. It was remarkable.
There have been times over the last year where I would pause and wonder what the magic was that helped us come together to accomplish what we have this past year. A lifelong student of studying team and workplace cultures, it was fascinating. Some of my coworkers nerd out about music, some over fishing, some over food. I nerd out about what makes people come together to do remarkable things. We have great people with great character that work here. They are people committed to their craft and each other. But we have something a lot of places don’t: Eric Goerdt.
Eric, our founder and owner, is responsible for this magic. He is the secret sauce. He brings a relentless level of energy and positivity to each department– every. single.day. It is difficult for me to eloquently describe Eric’s effect on this business and after trashing five paragraphs trying to describe this, I realized someone much more skilled with pen and paper has already done so. Steve Hoffman wrote a piece on The Smokehaus back in 2018 for The Growler. He says:
In Eric Goerdt’s vision, we live in a world where it is possible for a tiny deli counter, with next to no seating, in a mixed-use warehouse building in Duluth, to sell enough carefully made, world-class salumi, smoked fish, and cured meats each year to reliably employ 43 Minnesotans on an ongoing basis. All it takes is virtue.
What that virtue consists of, in Eric’s case, is a relentlessly cheerful insistence that employees be treated well, so that they are content in their jobs, so that, in turn, they stay around long enough to become knowledgeable, so that they will take informed and attentive care of their customers. As a result, those customers keep coming back, because they never get a single hint from the other side of the counter of rote, fast-food sullenness.
As we prepare for the busy summer season ahead, we know we are not past the challenges we’ve faced this past year. If we’ve learned anything, we know there will be more. But we know that we have a crew of people ready to find ways to make sure you can still experience The Smokehaus with the same enthusiasm and attention that you received when you used to be able to walk through our front doors and gaze into our deli cases full of products we are so proud of— because behind all of us is a guy named Eric who humbly and enthusiastically gives us the best of himself everyday.
There will be no surprises in today’s blog—just a sober look at the eating preferences of our customers since January 1st of this year.
Take a guess which sandwich will be #1. If you find that you’re correct, give yourself a pat on the back, you savvy market analyst, you!
#5 The Great Summer Caper
The once Summertime special that proved too viable to restrict to one season. The Great Summer Caper consists of a toasted Lake Superior Bakehouse Bagel (or one of our new gluten-free bagels), scallion cream cheese, capers (duh!), tomato, red onion, lettuce, and the true star of the show, Black Pepper & Coriander smoked Atlantic salmon.
BP&C (as commonly* abbreviated) is a highly popular fish case offering which, before the Summer of 2018, didn’t show up on any sandwiches. Which isn’t to say it wasn’t requested on sandwiches. It was. Often.
Of the sandwiches on this list, the Pastrami Mommy has evolved the most. Formerly an exclusively Bison Pastrami sandwich, served on a very dark rye bread, it is currently made on our lighter hausmade rye bread (thank you, Jerry!), typically with Beef Pastrami, though still intermittently with Bison Pastrami when the smokers have time or reason to make it.
For those who don’t know, the price of bison has skyrocketed since the Wild West-esque days when I began working at NWS—thus, we reserve the majority of our bison production for Corned Bison and Bison Buddies.
Back to the Pastrami Mommy: Changes aside, the popularity of this sandwich has remained consistent, likely due in part to Guy Fieri’s enthusiasm about it on our decade-oldDiners, Drive-Ins, and Dives spot, but ultimately due to the merit of this sandwich.
Hausmade rye, mayo, and hausmade mustard, piled high with a quarter-pound of pastrami, zesty pepperoncini, provolone cheese, and mixed greens. Sounds tasty, right?
#3 The Cold Turkey
The savory-sweet delight that’s nearly impossible to quit: Maple-Sage Smoked Ferndale Farms Turkey Breast cradled in a few ounces of Crayo, nestled alongside mixed greens and Swiss cheese, all on a hausmade ciabatta (thanks again, Jerry!).
Frankly, if our sandwich menu ever vexes you, the Cold Turkey is a great default. It’s a sandwich that many, even among our very sandwich-spoiled staff, view as comfort food. It’s the perennial, “nothing too exciting today, just the Cold Turkey.” Which is not a bad thing at all. Add a Jean Jacket if you want some excitement.
#2 The Northern Bagel
A simple foundation with an abundance of flavor is the secret of this sandwich. Our Traditional Smoked Atlantic Salmon already has a lot going for it, from its outer smoke-catching pellicle to it’s brown sugar-sweet, moist and flaky flesh. Marry that amazing flavor to hausmade scallion cream cheese and a Lake Superior Bakehouse bagel, and you’ve got a winning combination.
One major benefit of this simple setup is accessibility. You can eat this thing anywhere, and you’re probably not going to make a mess. It’s a great sandwich on-the-go, whether that’s the trailhead, the beach, or the car. And while the technical aspect of this sandwich may suffice, more importantly, it also tastes really good.
Honestly, did you imagine anything else would be in this spot?
The Cajun Finn’s reputation precedes it. The Cajun Finn has had such an impact upon our deli and our community that it has made its way onto a piece of our merchandise—which, by the way, is on sale for $15 during the month of March: That’s $5 off! And lifetime 10%-off your in-store purchases as long as you’re wearing the shirt-slash-any of our merch!—and at least a couple other menus in town *wink emoji*
This blog hasn’t featured any specific sales numbers for these sandwiches, but based on the sales records from which this content emerged, the Finn sold roughly as many units as the three sandwiches below it combined.
Welcome back, friends and foes alike, to our weekly dish. Due to some time mismanagement, this week’s 5 Things™ will be an exercise in speed-blogging, and is brought to you by fish oil capsules, two bags of this tea, and Patricia’s Chocolate Chip Cookies.
You certainly have a busy Friday ahead of you, whether it’s a day at work, a promise you’ve made, or just 100% doing you, so without further ado, here’s the goods.
We’re hiring again.
A few folks moved to Seattle, a handful of us have enjoyed vacations, and the weekends (plus select weekdays) have been busier than anticipated, and as such, we’ve come to find some spots that need filling in our fairly barebones operation.
If you’re looking for part time deli or dishing work (12-20 hours to week, which will grow into more hours closer to Summer) at the coolest spot in Duluth, shoot Greg (our H.R. guy) a résumé at email@example.com or drop one off in the deli. We’re especially looking for weekend availability at this time.
Benefits include competitive wages with annual raises, a free meal with every shift*, a sweet employee discount, cool coworkers, lots of snacks (y’know how I’m always talking about the fun new food I get to eat—this blog barely scratches the surface), and much more that doesn’t fit into my speed-writing regimen.
*Easily one of the best parts of working for this company, as you may come to discover.
The All Things Traditional sale is coming to a close.
The discount is applied to your pre-shipping cart, and is not tied to orders shipped during the sale dates. Plan ahead for your Trad-loving friend’s birthday, or a holiday of your choice, and save money by placing your order before midnight on Saturday.
Cajun Finn shirts are going on sale!
For the entirety of March, our Cajun Finn t-shirts are $15! That’s $5 off! Best purchased in multiples, so you and the squad can match, these shirts (and all of our merchandise) get you a lifetime 10%-off when you shop in our deli while wearing them.
You read that correctly—stroll into our deli carrying an NWS tote, wearing a hat or T-shirt, and get 10%-off at the register. Forever. Word of mouth advertising (and the odd television spot, and magazine feature) built our deli into what it is, so consider it a token of our gratitude for your marketing help.
New merchandise is in development.
This coming Monday, the marketing team and any staff who have ideas, are meeting to design and pitch the next wave of Smokehaus swag. From what I’ve heard, people have already put in a bunch of work on their designs and ideas, and within the next few months, we’ll be seeing some awesome new merch in the deli. That’s in addition to an awesome piece of Duluth Pack-made Smokehaus gear that we’ll be introducing to the world right before Summer.
New and exciting ways to snatch that 10%-off discount are forthcoming.
What type of NWS apparel have you always wanted? Let us know in the comments.
New meat snacks are also forthcoming!
Yesterday, I had the pleasure of sampling a tester batch of Maple Bacon Jerky and Hot Dogs (I don’t know how we’re branding them yet, so I just capitalized the first letters).
For now, I will just say that both of those meat snacks were already quite tasty—even in these early stages—so I can’t wait for the rest of you carnivores to try them.
Keep your eyes on our social media platforms and we’ll let you know the day they appear in the deli.
Speaking of the deli, I’m just about due for an opening shift there. Enjoy the photos that Zac adds to this blog, and have a pleasant rest of your day.
Sandwich Lab Specials are back! Rather than running monthlong specials like last year, we’re going to bring all the new sandwiches to you at the same time, and keep them around for a while longer. Each one of our sandwiches eventually develops some degree of cult-following, and we want to give these staff-favorite newbies the same opportunity.
Today, we’ll be talking about two sandwiches that share something in common with each other, and with our most successful sandwich model: fish sandwiches. This is the first installment in a series of blogs about the eight sandwiches set to grace our menu before summer,including six new sandwiches—four from the most recent Sandwich Lab, and two collaborations—and two returning favorites from last year’s Sandwich Lab.
Not your average matpakke.
Alþings Considered is based on the open-faced sandwiches Andrew beheld at his bestemor‘s 90th birthday in Stavagner, Norway: rye bread, brushed with cream cheese and topped with gravlax, capers, lemon slices, fresh dill, and other fixings.
After Andrew joined the Smokehaus team, he began trying to recapture the majesty of de smørbrødene, finding the necessary ingredients readily available on our sandwich line and in the prep kitchen.
Andrew’s take on this sandwich begins with two slices of our haus-baked Prince Myshkin rye bread, a few generous swipes of scallion cream cheese, capers, Atlantic salmon gravlax, tomato slices, hausmade quick pickles, and a hausmade Nordic slaw developed just for this sandwich, featuring thinly-sliced cabbage, radish, and lemon, dressed with vinegar and dill.
At the very least, this smørbrød is a reminder that gravlax is amazing. At best, well, you’ll just have to try it for yourself and find out.
And what about that name? How are you meant to pronounce that non-Roman character? I’ll spare you the cursory linguistic and historical lessons, and skip ahead to the answer—it’s a voiceless dental non-sibilant fricative consonant. If that’s not helpful, think of NPR. If that’s still not helpful, there are some clues in this paragraph for you to follow in pursuit of the origin of this name.
Alþings Considered joins our menu on Monday, February 3rd, alongside the Catbus, the Sorta-Torta, and the Salmon Melt.
Speaking of the Salmon Melt
TK, our beloved inventory expert and wine connoisseur, sought to fill an obvious gap on our menu.
In TK’s words, “The tuna melt is one of the best deli sandwiches ever.” While we’ve never been a tuna joint, we have something that compares quite favorably to the average tuna salad: Smoked Salmon Pâté.
TK’s Salmon Melt is a essentially a classic tuna melt, with a hearty portion of our Smoked Salmon Pâté substituted for the tuna salad: Two slices of buttered haus-baked Pullman white bread, toasted alongside cheddar cheese-topped salmon pâté, assembled with a chunky dill pickle/red onion/celery relish.
The Salmon Melt gives our Smoked Salmon Pâté—which itself features the bright and exciting blend of such flavors as lemon juice, horseradish, Cajun seasoning, dill, scallions, and parsley—another context in which to shine, and in unexpected circumstances: served hot.
The Salmon Melt joins our menu on Monday, February 3rd, alongside the Catbus, the Sorta-Torta, and the aforementioned Alᚦings Considered.
Thanks for tuning in to this latest series of product features. Scandinavian fans, please forgive my sloppy attempts at Norwegian linguistic and cultural analysis: I took one semester of Norwegian at St. Olaf College, and my best friend moved to Norway a decade ago—we’re just pretending that makes me qualified.
For more information about Sandwich Lab, please read the copy-pasted details below:
IN THE DELICATESSEN SCENE, NEVER SHAKING UP YOUR SANDWICH MENU IS CONSIDERED ESPECIALLY HEINOUS. AT NORTHERN WATERS SMOKEHAUS, THE DEDICATED DELI EMPLOYEES WHO INNOVATE ON THE SANDWICH MENU ARE MEMBERS OF AN ELITE SQUAD KNOWN AS THE SANDWICH LAB. THESE ARE THEIR STORIES:
AT NORTHERN WATERS SMOKEHAUS, OUR WORK IS PLAYING WITH FOOD. THAT MEANS SOMETIMES, IN THE LINE OF DUTY, WE STUMBLE UPON AN AMAZING COMBINATION OF INGREDIENTS THAT EVOLVES OVER SEVERAL SHIFT-MEALS INTO A NOTEWORTHY NEW SANDWICH. OTHER TIMES WE UNCOVER A MORE EFFICIENT WAY TO BUILD A SANDWICH, OR WE SWAP AN INGREDIENT ON A CURRENT MENU ITEM. SANDWICH LAB IS AN ANNUAL GATHERING OF OUR STAFF TO REFINE OUR SANDWICH-LINE SKILLS, TO COME TO AGREEMENT ON ANY CONTROVERSIES, AND—THE BEST PART—TO INTRODUCE OUR PET SANDWICHES TO THE GREATER SMOKEHAUS COMMUNITY.
NOTABLE SANDWICH LAB FINDINGS FROM PREVIOUS YEARS INCLUDE THE CEDARS’S SECRET, THE PURPLE RANGE, AND THE PORK LION. LAST YEAR’S SANDWICH LAB HAD SO MANY GOOD SANDWICHES THAT WE COULDN’T DECIDE ON JUST ONE OR TWO TO ADD TO THE MENU, SO WE DECIDED TO GIVE THEM ALL A CHANCE TO SHINE, AS MONTH-LONG SPECIALS.
There’s a whole bunch of things going on at the tip of Lake Superior this weekend. Before I get into discussing the week and weekend to come, I’d like to remind you that our pickup and delivery services are a great way to skip the line (except August 11th through 13th), and that Cajun-seasoned cheese curds are back in-stock in our grab & go case.
The Festival of Sail arrives this weekend. The tall ships and an enormous rubber duck will begin showing up today, and will remain in our harbor through Tuesday, August 13th. The Festival officially kicks off on Sunday morning, with a grand parade from 9-11 a.m. In previous years, the draw of this event has effectively doubled the population of our city. And that’s not the only festival taking place this weekend. Friday and Saturday, the 31st annual Bayfront Blues Festival will take up residence in—you guessed it—Bayfront Festival Park. The Blues Fest draws around twenty thousand attendees each year, and consistently features high-caliber blues artists from around the world.
Another Sandwich Lab creation debuted in our deli. The Lake Trout Situation is Jacob’s homage to the classic New England lobster roll and the Jersey Shore. Featuring a smoky, sweet lake trout salad, sliced red cabbage, and wasabi mayo atop a slice of buttery, toasted white bread, this sandwich is served open-faced (for hotdog-style consumption) and garnished with cilantro and crispy smoked pancetta crumbles. It’s available for $10+tax in our deli & via delivery.
The Scavenger Hunt continues. The first week, a participant found the magnet within hours—next to the Observation Park dog park. This week, it was found on the second day—on the back of a sign at the Duluth Farmer’s Market. With three weeks to go, and 7 superfluous clues written so far, I have something special planned for next week, so stay on your toes. The next clue comes out on Monday, August 12th. Follow us on our socialmediapages and check out the rules here to participate.
Patricia is at it again! This time with vegetarian tofu pasties, in addition to her standard array of cookies, crackers, and pasties. Our baking department, which also boasts two skilled breadmakers in Jerry and Adison (whom I don’t praise enough on this blog, as they have supplied all of our rye, white bread, and ciabatta needs through the Summer), have developed a brilliant selection of high-quality hausmade breads and sweets. I don’t ever want to go back to a world before the Smokehaus had dedicated bakers on-staff.
We’re having a fish fry! The summer season is hardly coming to a close, but we’re already starting to say goodbye to the seasonal hands on deck, and a handful of other coworkers/friends leaving for school, adventures in new cities, and at least one dream job opportunity. So we’re taking an evening to celebrate, this Sunday, with a small gathering for our staff. Fried whitefish, smoked chicken wings, coleslaw, and crinkle-cut fries are on the menu, and my mouth is already watering two days in advance. Hopefully, the Sunday closing staff will be able to make it out of Canal Park! The deli will be open normal hours—10 a.m. to 6 p.m.—on Sunday.
Now that you’ve read this week’s 5 Things™, go out and have a good rest of your day.
5 Things™ is back from vacation. I had the best steak of my life (please pound your steaks thin and marinate them overnight before you ever consider cooking them), my very first experience with escargot, watched a Chicago-sized storm cloud travel over Chicago from a balcony at the epicenter of the cloudburst, and even got a wicked sunburn at a crowded beach, but didn’t manage to churn out a blog. Hopefully you just went about your lives and didn’t miss it too much.
Here’s a handful of things that I’ve learned about life at NWS since I’ve returned.
Andy has stepped into his role as Mail Order director.
I already knew about this one, but you may not have. Shipping our hand-crafted products around the nation is part of the foundation of our business, but the department has been without a leader for a couple months. In practice, perhaps you didn’t even notice, due to our staff’s ability to fill in the gaps.
We interviewed several candidates within our existing staff, and selected Andy to guide the future of this department. Training in as the director of this massive endeavor—December is one of our most profitable months, and that is in large part due to mail order—is no small, short, or easy task, so we wish Andy the best.
Tyler has evolved into his delivery/pickup assistant manager-form.
Tyler, who once told me he didn’t want any responsibility beyond being a good dishwasher—I’m paraphrasing—has now taken on more responsibility, seemingly of his own accord.
The delivery/pickup department, which has been going through its own evolution lately—simultaneously contracting its in-haus delivery hours and range, and expanding its hours and range through third-party delivery services Food Dudes and Bite Squad—welcomes Tyler’s affable leadership.
The Fish Schtick.
“Sandwich Lab” may be one of the most-oft repeated phrases in my blogging life. This month’s Sandwich Lab special (temporary addition to the sandwich menu) is a curious sandwich called the Fish Schtick.
Assembled on a haus ciabatta roll, it is composed of Traditional Smoked Atlantic Salmon, tomato, cornichon pickle, lettuce, mayo, and lemon pepper. It has a bright, complex, yet cohesive harmony of flavors tied together by the smoky goodness of our salmon.
The Fish Schtick accounts for about 2% of our sandwich sales during its time on the menu, which is nothing to shake a schtick at.
The months ahead will feature a Lake Superior Lake Trout-salad sandwich, and a smoked Andouille sausage, chevre, and green apple sandwich. Stay hungry, because all of these Sandwich Lab specials get you two stamps on your sandwich card. Now that’s value!
We have the hardest working production crew in town!
Okay, this may not be strictly true—I didn’t do any research—but hear me out: I checked in with our team of roughly five smokers about their life in the basement, and found out that they’ve been putting in hours—working double shifts, sometimes triples, and the occasional overnight—but that was only after some prying on my part.
Their first answer to my inquiry about life in the basement: “It’s pretty chill!”
How’s that for a winning attitude? This is the energy we need to take with us into the rest of 2019.
We had a span of 11 days that would have blown my mind when I started at NWS.
And I was on vacation the whole time.
When I began working at our humble deli, there was tangible excitement any time our daily sales were above $5,000. I’m pretty sure $9,000 in sales would have merited a pizza party, popping Champagne corks (or vigorously-shaken LaCroix cans), and maybe even some light screaming.
While I was out of town, our average daily sales were closing in on $10,000, even on days that we closed early, due to holidays and our Sunday hours. For eleven days.
IN THE DELICATESSEN SCENE, NEVER SHAKING UP YOUR SANDWICH MENU IS CONSIDERED ESPECIALLY HEINOUS. AT NORTHERN WATERS SMOKEHAUS, THE DEDICATED DELI EMPLOYEES WHO INNOVATE ON THE SANDWICH MENU ARE MEMBERS OF AN ELITE SQUAD KNOWN AS THE SANDWICH LAB. THESE ARE THEIR STORIES:
It’s Monday, March 4th. That means our hottest new sandwich (which will be served cold) drops today. Peep the video below.
Salt & Pepper alone do not a taste make. Essential seasonings though they may be, they’re at their best when they are tying-together and highlighting a mix of flavors.
This audacious new Sandwich Lab experiment is known as the Spinderella, and it’s a gustatory tribute to the DJ of the legendary hip-hop outfit Salt’n’Pepa—she who deftly mixes the soundscape that supports the MCs’ rhythms and rhymes. The ‘Wich’s blend of ingredients is eclectic—mayo, mustard, dill pickle, salumi mix, turkey, red onion, and cilantro on a hero roll, with scallion cream cheese (for dippin’)—but elegantly mixed to create something greater than the mere sum of its parts.
If you can’t make it to see Salt’n’Pepa on tour this spring/summer, or to any of DJ Spinderella’s upcoming solo shows, just can’t wait, or even if you can do any or all of those things, stop by our shop and try our culinary tribute to the classic hip-hop trio during the month of March. Each Sandwich Lab special purchased gets you two stamps on your sandwich card.
The Spinderella is available in our deli and via delivery for $13+tax.
WHAT IS SANDWICH LAB?
AT NORTHERN WATERS SMOKEHAUS, OUR WORK IS PLAYING WITH FOOD. THAT MEANS SOMETIMES, IN THE LINE OF DUTY, WE STUMBLE UPON AN AMAZING COMBINATION OF INGREDIENTS THAT EVOLVES OVER SEVERAL SHIFT-MEALS INTO A NOTEWORTHY NEW SANDWICH. OTHER TIMES WE UNCOVER A MORE EFFICIENT WAY TO BUILD A SANDWICH, OR WE SWAP AN INGREDIENT ON A CURRENT MENU ITEM.SANDWICH LAB IS AN ANNUAL GATHERING OF OUR STAFF TO REFINE OUR SANDWICH-LINE SKILLS, TO COME TO AGREEMENT ON ANY CONTROVERSIES, AND—THE BEST PART—TO INTRODUCE OUR PET SANDWICHES TO THE GREATER SMOKEHAUS COMMUNITY.
NOTABLE SANDWICH LAB FINDINGS FROM PREVIOUS YEARS INCLUDE THE CEDARS’S SECRET, THE PURPLE RANGE, THE PHOEBE, AND THE PORK LION. LAST YEAR’S SANDWICH LAB HAD SO MANY GOOD SANDWICHES THAT WE COULDN’T DECIDE ON JUST ONE OR TWO TO ADD TO THE MENU, SO WE DECIDED TO GIVE THEM ALL A CHANCE TO SHINE, AS MONTH-LONG SPECIALS.
We’re in the middle of the cruelest month of the year—in terms of weather—but February is a notoriously sweet month as well. Rather than focus on harsh weather, let’s focus on the sugar.
The Sugar Plum Gift Box!
In conjunction with our DeWitt-Seitz Marketplace neighbors, Hepzibah’s Sweet Shoppe, we have assembled an extra-sweet treat for two: The Sugar Plum gift box features dark chocolate malted milk balls & sugar plums from Hepzibah’s, and we supply a stick of salamini, Rosemary Croccantini crackers, and a jar of Fabbri Amarena cherries. All of this comes with a NWS tote bag in which to carry your picnic.
Make it sweet!
Want to do something special for someone sweet leading up to V-Day? Spread some kindness to someone whom you love, like, or want to show some serious appreciation by sending them a sandwich through our delivery department, and for an extra $2 we’ll Make it Sweet—with a handwritten card and some Swedish Fish tied to the order. Not to be confused with the “Hey, Sweetie!” gift box.
Patricia’s cookies (and more)!
It might just be my coworkers and I buying all of them (because they are so good), but Patricia’s cookies are continually flying off the shelves.
So far, she has blessed us with carrot cake cookie sandwiches with honey cream cheese, the quadruple-ginger cookies (pictured below), and gluten-free coconut macaroons.
And this morning, she surprised us again. When I began opening the shop this morning, Patricia was nowhere to be found. Admittedly, I did not put forth much effort to find her. Then, after I disappeared for a minute, I returned and there she was.
I didn’t notice the donuts at first. A few minutes passed before my eyes wandered to the cake pan just a few feet away.
“Patricia, did you make those donuts?” “Yes.” “Where?” “At my house.” “Why?” “I thought it might be good to make a Donut Cuban sandwich with the pulled pork.”
Thank you, Patricia, for all you do.
Here’s another surprise by Patricia, available for the first time today:
Pine Cones & Royale With Cheese!
There’s not much need to pack our deli-cases full of unsliced meats in the Winter. We prefer to focus on sandwich specials and prepared items that highlight our products, so that when the grocery sales pick back up, folks know exactly which smoked meats they want and have some ideas for what to do with them.
But an empty-ish case isn’t great to look at. Our solution? Come up with some “easy” items that customers can pick up and snack on with minimal effort.
When the phrase “meat cone” started getting thrown around, I was thoroughly perplexed, but now I’ve seen the light. In adorable cones made of pine, we’ve assembled little personal charcuterie boards, with salumi, pork loin, Castel Vetrano olives, cheese, and assorted smoked meats (dealer’s choice). It’s sort of like a Salami Basket for one. They’re available in our deli for $8.
We’re also on a snack stick kick. Bison Buddies have consistently been a bestseller. If I had a nickel for every time I crushed a customer’s soul by letting them know we’d sold the last Bison Buddies of the day, I would be floating around on a mid-range pontoon boat, drinking cheap sparkling white wine and working one day a week, just to keep a little structure in my life. But here we are.
Last weekend the smokers made Big Jim Buddies—beef and pork adobada sticks made with New Mexican Big Jim chiles. They sold out over the weekend, but the smokers are already making more.
After the Big Jims, there were some early experiments with Sockeye Buddies, which need a bit more tweaking, but will be coming to a Northern Waters Smokehaus near you very soon.
The most recent installment in the Snack Stick Saga is the Royale With Cheese: ground beef, bacon & melted cheese in a lamb casing. If you get the reference, you get the reference, but I think these ingredients speak for themselves. They’re currently in-stock, and we plan on keeping them coming. Never again, we hope, will you have to suffer a NWS shopping experience without Buddies.
Sam’s last day…
This last one’s a tad bittersweet: Our former shop manager, Samantha (or Sam, or Salm, if you have caught the pun on her Dickie’s work shirt) is finally parting ways with us to follow the next great adventure in her life. Sam had been splitting her years between Scagway, Alaska and Duluth, Minnesota for as long as I’ve been at the Smokehaus, then took on the position of front-of-house manager at our briefly lived but beloved Northern Waters Restaurant, before stepping in as our shop manager here at NWS.
Sam is, among other things, hilarious, compassionate, driven, and highly-intelligent, and although I’m going to let her keep her life plans to reveal for herself, I am convinced she’s going to thrive in this next adventure.
Her successor, Leif is thoroughly trained-in and shares all the above qualities, but that’s enough about Leif in this post about Sam.
Sam, if you’re reading this, don’t forget to come visit us from time to time, and bring Brewster.
To offset the bitter in this bittersweet cocktail, and accentuate the sweet, Mary got an ice cream cake from DQ to honor the occasion. The cake photo is coming. We won’t leave you hanging.
There you have it. I’m sending you all warm & fuzzy vibes from this 5 Things post. Until next week…
In the delicatessen scene, never shaking up your sandwich menu is considered especially heinous. At Northern Waters Smokehaus, the dedicated deli employees who innovate on sandwich menu are members of an elite squad known as the Sandwich Lab. These are their stories:
It starts with a hero roll—I’m talking about bread here, but imagine tuck-and-rolling out of a speeding car hurtling toward the cliff’s edge—dressed with mayo and mustard, laden with your choice of smoked turkey or pastrami (heavy as the burden of a life of adventure), decorated with sweet & sour quick pickles, cilantro and sriracha. It ends with you, satisfied, wondering when you can eat another.
The Wagner is now available in our deli and for delivery for $10.75 + tax, and gets you two stamps on your sandwich card. We’ll be making it for a month, then pretending we forgot it ever happened, so don’t miss your chance. Take your palate on a wild ride with the Valkyries and order The Wagner.
What is Sandwich Lab?
At Northern Waters Smokehaus, our work is playing with food. That means sometimes, in the line of duty, we stumble upon an amazing combination of ingredients that evolves over several shift-meals into a noteworthy new sandwich. Other times we uncover a more efficient way to build a sandwich, or we swap an ingredient on a current menu item.
Sandwich Lab is an annual gathering of our staff to refine our sandwich-line skills, to come to agreement on any controversies, and—the best part—to introduce our pet sandwiches to the greater Smokehaus community.
Notable Sandwich Lab findings from previous years include the Cedars’s Secret, the Purple Range, the Phoebe, and the Pork Lion.
Last year’s Sandwich Lab had so many good sandwiches that we couldn’t decide on just one or two to add to the menu, so we decided to give them all a chance to shine, as month-long specials.