This may be an unpopular opinion, but I’m ready for September to step aside and make way for October: the best time of the year. There’s a whole lot of good things coming to Northern Waters Smokehaus in October. Let’s take a look, shall we?
The G.O.A.T. arrives on October 2nd. Yes, next Wednesday you’ll be able to feast upon this toasted bagel, dressed in creamy chèvre, toasted Smoked Andouille Sausage slices, local apple slices, and crispy lettuce for $9.50+tax. Catch me eating The G.O.A.T. during every one of my lunch breaks.
Enjoy these photographs of The G.O.A.T.
Next week, our new wine list hits the deli. Keep your eyes on our social media platforms for updates and product profiles.
Are you a creative, yet unpretentious eater? Or a college student on a budget with a knack for maximizing flavor? Do you enjoy zhuzhing-up a grocery store frozen pizza with special ingredients; instant ramen, with a little bit of extra love from the produce section? So do we. And we’re glad to work at a place like Northern Waters Smokehaus, where there’s plenty of potently flavorful ingredients to bring to our home kitchens.
That’s why we’re launching #NWSMadeItFancy — the hashtag dedicated to documenting your culinary ingenuity under the influence of Northern Waters Smokehaus. Playing the game is simple: grab some NWS ingredients, find creative uses for them in your favorite “un-fancy” foods—frozen pizza, instant ramen, macaroni and cheese, instant stuffing, cornbread mix, you name it—document it, and share it with the aforementioned hashtag, and…profit?
We’ll be keeping an eye on the hashtag and sharing our favorites. Join in with our staff and followers to create a whole lot of fun community content, featuring your favorite items from our deli. Will you be famous? No promises. Will you make our followers feel happy and inspired? It’s probable!
Glensheen gave us a ton of basil! Imagine a literal ton of basil. That would be a very large pile of basil. Back to business: At the end of the season, the folks at Glensheen have a ton of produce and not much to do with it, so they donate it to the community. Basil tastes great, but it doesn’t exactly feed people, so it isn’t high on the priority list for the handful of local organizations feeding the marginalized populations of our community. We’re grateful to make use of this windfall, and look forward to providing you with the finest Glensheen-tinged Italiensks, Silence of the Lambwiches—that’s how you pluralize it: you’re welcome—and Spring Rolls.
There’s a ton of otherexciting Things™ coming up this Autumn at NWS, but I need to hold onto some content for future 5 Thingses—there’s another useful pluralization for you. So I’ll leave you with the best news I’ve heard all week—Our DM is returning from vacation, and D&D starts again this Monday! Back to Waterdeep, and into the Undermountain—home of the Mad Mage—we go. Will we return? Who could know? Prepare yourselves for session-recaps for which you never asked, and tidbits of the hijinks of the Midnight Axe, which will have doubled its ranks. That sounds like easily double the hijinks.
Before my words become quiet and meaningless As wind in dry grass
This is the way the blog ends Not with a bang but a whimper
This week has been quite a ride, with Eric and a handful of others attending the Fortune Fish and Gourmet Expo on Monday, bringing back a whole heck of a lot of chocolate “samples,” which made a great Tuesday morning “breakfast”; a ton of huge delivery and pickup orders throughout the week (on Thursday, they made 130 box lunches by 11am in the basement); and a number of us took sick days this week—hopefully the days off do the trick and the illness ends there—so we were playing with a smaller team this week. And the ride isn’t over. This weekend, we’ll be catering the wedding of a beloved former coworker. Who says all the fun has to stay in Summer?
Last week, I mentioned that five of the top seven bestselling sandwiches at our deli are fish sandwiches, and since I’m approaching this week’s blog somewhat fatigued from making dozens of each of those fish sandwiches respectively this workweek, I have opted to tell you a little bit about each of them, in no particular order.
The Cajun Finn
The sandwich: Haus-baked ciabatta roll, scallion cream cheese, Cajun Smoked Atlantic Salmon, pepperoncini, roasted red pepper, lettuce.
There is not much to say about the Cajun Finn that hasn’t already been said. As a sandwich that easily outpaces the combined sales of half of the other sandwiches on our menu, it doesn’t really need any further advertising. I mean, our marketing department still occasionally invests some time into telling you about it—heck, I’m doing it right now—but the rolling snowball that became an avalanche that is this sandwich became that way primarily through word-of-mouth, both literally, and via its generous inclusion in peoples’ blog posts and social media chatter. A large percentage of our online reviews contain its name, sometimes even the negative reviews leave space for a caveat about the Cajun Finn being our saving grace (apologies to those reviewers for whatever happened to go wrong—likely our wait time on a busy day—but we’re glad you enjoyed the sandwich nonetheless).
The Sitka Sushi: my first favorite Smokehaus sandwich and number-one recommendation. The name and contents are a nod to Eric’s time in Sitka, Alaska. Formerly, we made it with ginger- and lemon-cured Alaskan Sockeye gravlax, which was deeply flavorful, but a little tough and unwieldy. Recently we have switched over to a softer, more buttery, traditional Scandinavian style of gravlax, made with Atlantic salmon, but the sandwich still packs a punch.
Imagine a rich musical chord, composed of interwoven consonances (cabbage and gravlax, bread and oil, cucumber) and dissonances (wasabi mayo and sriracha, cilantro and pickled ginger), rolled from the bass up the highest note, then sustained, with hidden, aleatoric melodies discovering themselves and chiming out all the while. Then, transpose that chord into a flavor pallet, and imagine every bite—thoroughly savored—as a new re-rolling of that chord.
When I began working at Northern Waters Smokehaus, there was a sandwich called the Salmon Garden. Within days (it seemed), the sign for that sandwich had two vowels scribbled over, and became the Salmon Gordon. A few months passed, and then we had the Slammin’ Gordon on our hands, and everyone just pretended like nothing happened. Here ends the very incomplete, abridged history of the sandwich formerly known as the Salmon Garden.
Smoked Salmon Pâté is delightful, due in part to the blend of our haus Salmon seasonings—dill, cajun, black pepper & coriander—working as a team to bring you this flavor, which is rounded out with garlic, lemon juice and horseradish. So if you spread it on our most decadent bread option—not only is the naan incredibly soft and pillowy, but also quite buttery—something good is bound to happen. The veggies and greens give enough of a nod to health-consciousness that it doesn’t just feel like dessert.
The Northern Bagel
The sandwich: Lake Superior Bakehouse bagel, scallion cream cheese, Traditional Smoked Atlantic Salmon or gravlax.
This sandwich is great because it its simplicity of form belies its complexity of flavor. Lake Superior Bakehouse Bagels are so good you could probably just take a bite out of an uncut, un-toasted one and have a decent time. Add to that the sweetness and pungency of Traditional Smoked Atlantic Salmon, or buttery, spice-infused gravlax, and round it off with the earthy umami of scallion cream cheese, and your mouth and olfactory system have some serious flavors to sort out. Furthermore, it reads as a breakfast sandwich, eats like lunch, and isn’t half bad at the end of the day either.
The sandwich: Lake Superior Bakehouse bagel, scallion cream cheese, capers, Black Pepper & Coriander Smoked Atlantic Salmon, red onion, tomato, lettuce.
I have to say—delicious as this sandwich is, I still remain skeptical of it. For starters, it’s a very seasonal name, and yet—it persists on our board, due to sales. Secondly, it is a very tall stack of ingredients, which are very delicious together, but once stacked and cut in half, like to fall over—which is fine if presentation is unimportant, but ultimately a challenge in the middle of a rush. Still, this is a fantastic stack of ingredients. It’s the mature version of the Northern Bagel.
Happy Friday the 13th, everyone. Duluth has been either raining or cold and dreary all week, and it shows no signs of letting up. EatingWell magazine dropped by for a follow-up photo shoot for an interview with Eric, and caught some iconic Duluth weather—a little bit of Mother Nature’s drama to frame our products. And this weekend we’re heading down to the Metro area to showcase our wares for Classic Provisions.
School is back in session! Duluth’s semi-permanent student population has entrenched itself, just as the final pushes of midweek tourism have come to a close. In honor of the students, and as an easy solution for the parents and guardians still hoping to send love and support, we’ve come up with the Study Buddy gift box. Fuel those late night night study sessions with a six-pack of select snack sticks, hausmade cheddar crackers, and haus-seasoned cheese curds.
The first week of September was supposed to see the launch of our final Sandwich Lab 2019 special, the G.O.A.T., but we’ve decided to push it back until the end of September to improve our options for locally-sourced apples. The G.O.A.T. is toasted strips of Smoked Andouille Sausage, creamy chèvre, apple slices, and lettuce, on a toasted Lake Superior Bakehouse bagel.
We have a cute merchandise area in our deli. This isn’t necessarily new, but it just might be newsworthy. Our storefront changes all the time, and our inedible swag often goes unnoticed. For those without the luxury of seeing the merch stand in-person, here’s our growing merch page on our website.
5 of our top 7 best-selling sandwiches are fish sandwiches. The official ranking, at the time of writing is:
#1 Cajun Finn #2 Cold Turkey #3 Northern Bagel #4 Sitka Sushi #5 Great Summer Caper #6 Pastrami Mommy #7 Slammin’ Gordon
This probably merits a closer look, for an in-depth analysis of our fish sandwiches next week.